What Brevo is and how Kite works with it
Brevo is an email, SMS, and CRM platform where a business keeps its contact lists, sends newsletters and promotions, and tracks the companies it sells to. An AI marketing agent is useful in Brevo when it handles the work around each send: choosing who should hear from you, writing the message, and reading what happened afterward.
Kite does that work inside your Brevo account. It reads your contacts and lists, writes your email templates and campaign copy, builds SMS campaigns, and adds company records to Brevo's CRM. After a campaign goes out, it reads the opens, clicks, bounces, and unsubscribes and tells you what to change next time. You connect Brevo by adding an API key from your account.
Marketing jobs Kite can do with Brevo
Brevo organizes your audience into contacts and lists, sends through email campaigns, templates, and SMS campaigns, and keeps account records as companies. Kite works with whichever of those a job needs. The sections below follow the order a campaign takes, from knowing the audience to reading the results.
Know who's on your Brevo lists before a campaign goes out
Kite starts every Brevo campaign by reading the audience it would reach. It lists your contact lists with their names, folders, and subscriber counts, and it pulls the contacts themselves along with the attributes you track, such as first name, company, or plan. It can filter those contacts by list, by segment, by attribute, or by when they were added or last changed.
That reading shapes the campaign. Say you ask for a promotion to recent signups. Kite can pull everyone added in the last thirty days, see that half of them came in through a webinar list, and propose a message that mentions the webinar for that group. When a project needs a fresh list, such as attendees of an upcoming event, Kite creates it in the folder you use so the signups have somewhere to land.
Write your Brevo email templates and campaign copy
Kite writes the emails your Brevo account sends, in your brand voice and from what it knows about your business. It creates new email templates and rewrites existing ones, setting the subject line and the full designed body. Those templates are what Brevo uses for automated emails like a welcome message, so a better template improves every email that automation sends from then on.
Kite also works on the email campaigns you've started in Brevo. It updates a campaign's content, subject line, and recipient lists, so a newsletter draft you set up on Monday can come back from Kite with the copy written and the right lists attached. Before choosing the sender, Kite checks which from addresses are authorized on your account.
Build SMS campaigns for the right lists and segments
Kite creates SMS campaigns in Brevo when a message works better as a text than an email, such as a flash sale or a reminder on the day of an event. It writes the message, sets the campaign name and the sender, and chooses who receives it by list or by segment. It can also leave out a list, so customers who already bought don't get the discount text.
Kite keeps the SMS side of your account easy to read as well. It reads your existing SMS campaigns with their status and send times, and it deletes a draft campaign that's no longer needed.
Read what each campaign earned
Kite reads the results of your Brevo campaigns and explains what they mean for the next one. For an email campaign, it reads the full campaign record, including the content that went out, the lists it went to, and the statistics: deliveries, opens, clicks, bounces, and unsubscribes. For an SMS campaign, it reads delivery, bounces, replies, and unsubscribes. It can also list your email campaigns by type, status, or date range to compare one month against the last.
That's how a send turns into a lesson. If last month's product update earned twice the clicks of the newsletter before it, Kite can point to the subject line and the list that made the difference, then write the next campaign around that finding.
Keep account records in Brevo's CRM
Kite adds companies to Brevo's CRM when your team works accounts there. When it researches an account, it creates the company record with the details you track as attributes, so the next person who opens that company in Brevo finds more than a name. It reads existing company records too, including the contacts and deals linked to each one, and it can search your companies by name to avoid adding one twice. When a company is no longer relevant, Kite removes it.
Keep your contact data and templates tidy
Kite handles the small cleanup jobs that keep a Brevo account trustworthy. When someone asks you to delete their information, Kite removes that contact by email address, phone number, or contact ID. When an old template is no longer active, Kite deletes it so your team picks from current designs.
What Kite reads and changes in Brevo
Information Kite can read
- ContactsKite reads your contacts and their attributes, filtered by list, segment, attribute, or date, and it reads the full record for any single contact.
- Contact listsKite reads every list with its name, folder, and subscriber count, which tells it how large each audience is.
- Email campaigns and their statisticsKite lists your campaigns and reads any one in full, including its content, recipients, and results.
- SMS campaigns and their statisticsKite lists your SMS campaigns and reads any one's status, content, sender, schedule, recipients, and results.
- Email templatesKite reads the templates in your account so it can reuse or improve them.
- SendersKite reads the from addresses and domains authorized to send from your account.
- CompaniesKite reads company records in Brevo's CRM, including their attributes and the contacts and deals linked to them.
Information Kite can create or change
- Contact listsKite creates a new list inside the folder you choose.
- Email templatesKite creates templates and rewrites existing ones, and it deletes templates that are no longer active.
- Email campaignsKite updates the content, subject line, and recipients of a campaign you've started in Brevo.
- SMS campaignsKite creates an SMS campaign with its message, sender, and recipient lists or segments, and it deletes one you no longer need.
- CompaniesKite creates company records with their attributes and deletes ones you no longer want.
- ContactsKite deletes a contact when someone asks to be removed.
How Kite connects to Brevo
Add an API key for your Brevo account. Kite uses the access granted to that key. You create the key in your Brevo account settings and paste it in when Kite asks to connect, and you don't need to install anything else. From there, you can start with a goal, such as asking Kite to win back customers who haven't opened an email in three months, and Kite proposes the list, the message, and the channel before anything changes in Brevo.
Where Brevo fits in Kite's marketing work
Brevo is where your newsletter audience lives and where the issue goes out. Kite reads who's on your newsletter lists, writes the issue into your Brevo campaign with the right lists attached, and reads the opens and clicks afterward to decide what the next issue should lead with.
Brevo's automations send templates, so the quality of your welcome and onboarding emails depends on them. Kite writes those templates from what it knows about your product and your customers, then rewrites the ones that underperform.
Brevo supplies the email and SMS numbers for your weekly report. Kite reads the week's campaigns and their results, puts them next to your other channels, and tells you in Slack which send did the most work.
Review and approval
Kite proposes work by default. A team approves it with a reply in the Slack thread or the Approve button on a proposed plan. Teams that want Kite to act first can turn that on. In Brevo, that means you see the template copy, the campaign changes, and each new SMS campaign in Slack before Kite writes them to your account.
Limits and product-specific details
- New contacts come from your own sources. Your contacts reach Brevo through its forms, imports, and the other tools you've connected to it. Kite works with the contacts already there, and it can create the list that new signups land in.
- Email campaigns start in Brevo. Kite writes the content and sets the recipients of an email campaign that already exists in your account, and your team sends or schedules it from Brevo.
- Your API key sets the scope. Kite can reach the contacts, campaigns, and companies that your Brevo API key can reach.
Common questions
Can Kite tell me which of my Brevo lists responds best?
Yes. Brevo keeps a campaign's statistics for each list it was sent to, so Kite can compare open and click rates list by list across several campaigns. That shows you which audiences are worth more sends and which ones need a different message.
Is Brevo the only way Kite can send marketing email?
No. Kite can also send email from a team address it manages for you, or through another connected email product. Many teams keep Brevo for their newsletter and customer lists while Kite sends one-to-one outreach to new prospects from its own address.