How to enrich Apollo prospects with FullEnrich

You enrich Apollo prospects with FullEnrich by exporting the people you found in Apollo, giving FullEnrich each person's name and company, and letting it look up their work email and phone number. FullEnrich doesn't rely on one database. For each person, it asks a series of data providers in turn and stops when one of them has a match, then checks the email it found and returns a status that tells you how safe the address is to send to.

The common way to run it is by hand. You select your prospects in Apollo and export them as a CSV file, upload that file in FullEnrich's web app, choose whether you want emails, phone numbers, or both, and download the results when the enrichment finishes. Teams that do this often connect the two tools with FullEnrich's API or an automation tool such as Zapier or Make instead.

Either way, the last step is the fiddly one. You have to bring the new details back into Apollo and match each one to the right contact, and the people who were missing an email are exactly the ones with the least to match on.

A good result is a list your team can start contacting right away. Every person on it fits your ideal customer profile and still holds the role, every gap that could be filled has been, each email carries its verification status, and the details live on the Apollo contacts your sequences already use.

Apollo does find emails and phone numbers, and for many prospects that's all you need. Its own enrichment returns a work email with a verification status, and it can reveal a mobile number. Apollo also sells its own waterfall enrichment on paid plans, which checks other providers when its database comes up short.

The reason teams add FullEnrich is coverage on the hard cases. Apollo's data is strongest on the people its database knows well, and it thins out for smaller companies, newer hires, and some regions. Mobile numbers are the thinnest of all. FullEnrich's job is to take the people Apollo missed and try many other sources for them.

That's why sending your whole Apollo export to FullEnrich is usually the wrong move. You'd pay FullEnrich to look up people Apollo already reached. The better order is to enrich in Apollo first, then send FullEnrich only the prospects who are still missing an email or a phone number you actually need.

Kite does the job in that order. It qualifies the prospects, enriches them through Apollo, sends FullEnrich only the gaps, and writes everything back where your team will use it.

Start by telling Kite which prospects you want enriched. You can point it at people you've already saved in Apollo:

"Our Apollo list called Q4 Fintech has about 300 people, and a lot of them have no email. Use FullEnrich to fill in the ones worth contacting."

Or you can ask Kite to find them first:

"Find 60 heads of operations at US logistics companies with 50 to 300 employees. Get work emails for all of them and mobile numbers for the VPs, using FullEnrich for anyone Apollo can't reach."

Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. From that research, it already knows your ideal customer profile, your current customers, and your competitors, so it can propose the titles, seniority, company size, and locations to target without a long brief.

You'll need to connect your own FullEnrich account with an API key, because every FullEnrich lookup draws on that account's credits. To find new prospects, you don't need an Apollo account, because Kite has its own Apollo connection built in. To work from contacts you've already saved in Apollo, or to write the results back to them, connect your own Apollo account. You can also export your Apollo list as a CSV file and share it in the conversation.

Kite works from the prospects you've already saved in Apollo or finds new ones in Apollo's database, depending on what you ask for. With your Apollo account connected, it searches your Apollo contacts by name, title, company, or stage and reads each contact's name, email, title, and company. If you shared a CSV export, it reads the same details from the file.

When you ask Kite to find prospects, it uses its built-in Apollo connection. It searches for companies by headcount, location, revenue, funding, keywords, and the technology they use, then searches for people at those companies by job title, seniority, and location. Kite puts every part of your profile that Apollo can filter on into the search itself, so the list starts close to your target instead of being trimmed down afterward.

Kite checks each prospect against your ideal customer profile before it spends anything on them, because the cheapest lookup is the one you never run. First, it confirms that the person still holds the role at that company, using their public profile or the company's own pages, and it sets aside anyone who has moved on. Next, it removes your existing customers, your competitors, and anyone who has opted out of hearing from you.

Each prospect who passes gets a fit score from one to five, with a one-line reason, such as "VP of operations at a 140-person freight software company that just opened three warehouse roles." When the list is long, Kite splits it into primary and secondary groups, so the best fits are enriched first.

Kite runs each qualified prospect through Apollo's person enrichment before it turns to FullEnrich. Apollo returns the person's work email with its verification status, their LinkedIn profile, current title, and seniority, and a mobile number when you asked for one and Apollo has it.

Kite then sorts the list by what's still missing. Some prospects now have a verified work email and need nothing more. Others have an email Apollo marks as unverified or risky, no email at all, or no phone number when you wanted one. Only that second group goes on to FullEnrich, and Kite knows exactly how many lookups the job needs before it spends a credit.

Kite asks FullEnrich only for the details your next step needs. If the list is headed for an email sequence, it requests work emails. If your team plans to call, it requests phone numbers as well, and it can limit those to your primary group or to the seniority you named. A phone number costs many times what an email costs in FullEnrich credits, so this choice usually decides most of the bill.

Before a large run, Kite checks your FullEnrich credit balance. If the balance won't cover everyone, it tells you and suggests where to start, such as your highest-scoring prospects.

Kite sends FullEnrich each person's first and last name, their company name and website domain, and their LinkedIn profile from Apollo. That LinkedIn profile matters, because it lets FullEnrich identify the exact person instead of guessing between two people with the same name at the same company.

FullEnrich takes up to 100 people per request, so Kite splits a longer list into several requests. FullEnrich works through its providers in the background, and Kite collects each request's results when it finishes. While one request runs, Kite keeps preparing the next.

Kite matches each FullEnrich result to the right prospect and keeps the verification status on every email exactly as it came back. An address marked as deliverable is treated differently from one at a company that accepts all mail, so your team knows which emails are safe to send to. When FullEnrich finds a better email than the unverified one Apollo had, Kite uses the verified one and keeps a record of both.

When neither tool finds a detail, Kite marks it as not found rather than guessing an address from the company's email pattern. It keeps only business contact details, which means it leaves out personal email addresses. Every email and phone number also records which tool found it, Apollo or FullEnrich, so a rep can see where a detail came from if it ever bounces.

Kite writes the new details onto the Apollo contacts they belong to, so nobody has to match rows by hand. With your Apollo account connected, it creates a contact for each new prospect it found, or updates the contact you already saved, with the work email, phone number, and current title. It can also move the enriched contacts to a contact stage you choose, so your team can see at a glance who is ready to work.

If you'd rather keep the list outside Apollo, Kite can write it to a connected Google Sheet or return it as a completed CSV file in the conversation. The file carries a column for each email's status, its source, the fit score, and the reason.

When the work is done, Kite posts a summary in the conversation where you asked. It says how many prospects it qualified and how many it set aside and why, how many Apollo reached on its own, and how many it sent to FullEnrich. It reports how many work emails and phone numbers FullEnrich found, how the emails break down by status, how many people are still unreachable, and roughly how many FullEnrich credits the run used. The full list comes with the summary as a table.

From there, Kite can write a personalized first email for each primary prospect, drawing on research into their company, and send it once you approve. With your Apollo account connected, it can also add the enriched contacts to an Apollo sequence you choose. If you want new prospects enriched regularly, ask Kite to run the same job every week, and it will deliver each batch's summary to the Slack channel you choose or, if your team doesn't use Slack, by email to the person who set up the schedule.

When Kite finishes, you have one list of qualified prospects with the best contact details Apollo and FullEnrich could find between them, saved where your team already works.