Roll out a rebrand everywhere

You find every place your old brand still appears by searching each channel for the old name on purpose, rather than relying on what the team remembers. Kite does that search across the places your brand lives:

• Your website. Kite reads every page, including pages that load their content with JavaScript, and flags the old name in headlines, body copy, footers, page titles, meta descriptions, image alt text, and structured data. It also captures screenshots, which catch an old logo baked into an image even when the page text is clean.
• Your blog. On a self-hosted WordPress site, Kite searches your posts for the old name directly, including drafts and posts waiting for review.
• Your ads. Kite looks up the ads currently running under your website address on Meta, Google, and LinkedIn, and lists any that still show the old name or creative.
• The wider web. Kite searches for pages that mention your old name, such as directory listings, review sites, partner pages, news articles, and roundups.
• Search results and AI answers. Kite checks what people find when they search for your old name, and asks ChatGPT, Gemini, Perplexity, and Claude about your company to see which name they use and which pages they cite.

Kite already knows about your social profiles and advertising from its research when you joined, so those go on the list too. Anything it can't see from the outside, such as your email signatures, sales decks, invoices, or the name on your office door, you can add yourself. Kite keeps those on the same list.

Kite tracks each surface as its own task under one rebrand initiative, so the rollout has a clear finish line. Each task names the surface, what needs to change, who can change it, and whether it's done. Kite updates the status as work ships and reports progress in the conversation where the rebrand started.

The list gets an order, because not every surface matters equally. Kite puts the places customers see most at the top: your homepage, pricing page, signup flow, the welcome email new customers receive, and your main social profiles. The pages that bring in the most visitors come next. A two-year-old post with steady search traffic is worth fixing early. A post that gets five visits a month can wait until the end.

If you have a deadline, such as a date the old name has to be gone from everything you own, Kite plans the list backward from it. You can also ask Kite to publish the list as a report page with its own link, so the rest of your team can see what's left without asking.

Kite makes the changes itself wherever it has access, and shows you each one before it goes live. What it can change depends on where each surface lives:

• A website Kite hosts. Kite updates the copy, images, logo, colors, and typography across the whole site, along with page titles, descriptions, and structured data. It can set up redirects when page addresses change, such as a product page that carried the old name in its URL. You preview every change, then publish them together.
• A Webflow site. Kite rewrites the copy on your pages, updates page titles, descriptions, and share previews, rewrites the blog posts and other content in your Webflow collections, and publishes the site once you approve.
• A self-hosted WordPress blog. Kite rewrites the title, body, and excerpt of every post that mentions the old name, and replaces featured images that show the old logo.
• A WordPress.com site. Kite can publish new posts and pages and take down old posts, but it can't edit a post that's already live. For those, Kite writes the corrected version and you paste it into the WordPress.com editor.
• Images and other creative. Kite makes new social images, ad creative, and banners in the new brand. If your designers keep the new brand in Figma, Kite reads the colors, type, and components from that file, and exports finished frames your designers have already made.

For surfaces Kite can't edit, it does the writing and leaves you the last step. It writes the new bio for each social profile at the right length for that site, rewrites the ad copy for each platform's character limits, and drafts the new email signature. You paste them in, and Kite checks the surface off once it sees the change.

Pages other people control need a request. For a directory listing or a partner page that still uses your old name, Kite finds the person responsible for the page and drafts a short, specific message asking them to update it. Your team sends it from the right account, and Kite keeps the request on the list until the page changes.

Related pages

• Keep your search rankings through a rebrand or pivot: Plan the redirects, the page for people still searching your old name, and the rest of the work that protects your search traffic through the change.

Kite records your old name in your brand voice as a name you no longer use, and it reviews every new draft against that rule before the draft reaches you. That covers blog posts, landing pages, emails, ads, social posts, and anything else Kite writes for you. It matters most during the sweep itself. While you're cleaning up 200 old pages, the last thing you need is a new blog post that reintroduces the old name.

The rule has sensible exceptions. The announcement post, the customer email, and a page that explains the change all need to mention the old name, because that's how people connect the two. Kite uses the old name in those places on purpose, and only there.

The new brand guides the work, too. Kite writes in the new voice and messaging, uses the new logo, colors, and fonts in every image it makes, and treats your new tagline as the one to use from now on.

Announce a rebrand to your existing customers first, by email, and explain what changes, what stays the same, and why you made the change. Customers mostly want to know whether anything they rely on is different. They want to know if their login, bill, or contract has changed, or if the product they pay for still works the same way. Answer those questions plainly, then tell the story behind the new name.

Kite writes the announcement as one coordinated set:

• An email to your customers. It explains the change in a few short paragraphs, answers the practical questions up front, and says where to go with anything else.
• A blog post that tells the story. It covers why you changed, what the new name means, and what customers can expect next. This is the page that people searching for your old name, and the AI assistants answering them, will find.
• Social posts for each channel. Each one is written for its channel, with suggested timing so the posts land on the same day as the email.
• A short FAQ. It answers the questions your sales and support team are about to hear, so everyone gives the same answers.

Kite brings the announcement to you once the sweep has reached the surfaces customers will click on. Announcing first and cleaning up later sends people from the email to a website, profile, or help page that still shows the old brand. Waiting a little longer means every click lands somewhere that matches the story.

Once you approve the set, Kite publishes the blog post on your site and the social posts through your connected accounts. It sends the email from your Kite team address or your connected email product and reports what was delivered and who replied.

The old name keeps turning up after the sweep is done, so Kite keeps checking. It searches the web for new mentions of the old name, rereads your own pages on a schedule you choose, such as every Monday, and reruns the same questions through ChatGPT, Gemini, Perplexity, and Claude to see whether their answers have caught up with the new name.

When Kite finds something, it adds it to the list and tells you what it found. If a partner adds you to a new roundup under your old name, or an AI assistant still describes your company by its former name, you hear about it with the fix already proposed.