Triage your marketing inbox with AI

Your team's Kite address works like a shared marketing inbox that Kite runs for you. Email sent there reaches Kite, and it decides what each message needs the way an experienced marketer on your team would. You can rename the address so it reads well on your website or in a press kit.

For each email, Kite chooses one of a few responses:

• Answer it. Kite replies from the team address in the same email thread when it can answer from what it knows about your business. A request for your logo files, a question about your product, or a vendor asking whether you're interested can all get an answer without anyone on the team stopping what they're doing.
• Bring in a colleague. When an email belongs to someone specific, such as a partnership inquiry for your head of partnerships, Kite forwards it or copies them in.
• Tell the team. When an email needs a decision only you can make, Kite lets the team know what it says and why it matters.
• Start the work. When an email asks for marketing work Kite can do, such as a short company description for a partner's directory listing, Kite starts on it.
• Let it go. Automated notices and pitches that don't need anything get no reply at all.

There's no automatic responder. Every reply Kite sends is one it decided the email needed. Each email also opens a conversation in the Kite web app, so your team can see what came in and what Kite did about it.

Once you connect Gmail or Outlook, Kite checks the inbox every two hours and sends your team's owner one message about the new mail that needs a reply, a decision, or an action. For each email, the message says who it's from, what it asks, and why it needs you, in a line or two. If you'd like Kite to check more often, you can ask it to check as often as once an hour.

Picture a Tuesday morning. A podcast host asks you to confirm next week's recording slot. A customer replies to your newsletter asking about a larger plan. Thirty-eight promotional emails and two calendar notifications arrive around them. Kite's message names the podcast host and the customer and leaves the other forty alone. When nothing new needs you, you don't hear from Kite at all.

The message arrives as a direct message in Slack if your team has added Kite to Slack. Otherwise, Kite sends it by email. Kite reads every Gmail inbox tab, not just Primary, so a partner request that Gmail sorted into Promotions still gets noticed.

The watch covers mail that arrives after it starts. Older mail is still in your inbox, and you can ask Kite to search it whenever you need to find something.

Kite decides by reading each email the way you would: who it's from, what it asks for, and whether answering it needs you specifically. A partner proposing a co-marketing campaign needs your decision. A reporter's deadline needs your quote. A vendor's third follow-up about a tool you never asked about needs nothing.

You can shape that judgment with a standing instruction written in your own words. "Only tell me about press, podcasts, and partner requests" narrows what Kite reports. "Always tell me about anything from Acme or Northwind" makes sure your two biggest partners never slip past. Kite follows the instruction on every check, and you can change it whenever your priorities change, such as during a launch week when press matters more than usual.

Yes. Kite replies to routine marketing email in two ways, depending on where the email arrives.

Mail sent to your team's Kite address gets answered whenever Kite judges that a reply is the right move. It writes the reply from what it knows about your business, sends it from the team address, and keeps the thread together so the sender sees the whole conversation.

In your own Gmail or Outlook inbox, Kite acts only on what a teammate allows. There are three kinds of permission:

• Reply. Kite can send replies, forward mail, and write drafts.
• Organize. Kite can apply labels, move mail to folders, archive it, and mark it as read.
• Delete. Kite can move mail to the trash.

A permission pairs with a standing instruction that says when to use it. "Reply to vendor pitches with a polite no thanks, then archive them" lets Kite clear out a whole category of email every two hours. "Label anything about the March conference as Events" keeps a busy project in one place. Without an instruction, the permission sits unused, because Kite only acts on that inbox to carry out what your team asked for.

Many marketing emails are really requests for work, and Kite can do that work instead of only flagging it. A partner wants a paragraph about your company for their newsletter. An event organizer needs a speaker bio and a headshot. A customer offers a testimonial and asks where to send it.

When a request like that comes to your team's Kite address, Kite starts the work itself and keeps a record of it in the conversation. When it comes to your watched inbox, Kite tells you about it in its message, and you can hand it over with a reply such as "Write them the paragraph." Kite writes from what it already knows about your positioning, products, and brand voice, so the paragraph sounds like the rest of your marketing.