Gmail + Kite

Kite sends email from your Gmail address when a message should come from you rather than from a team address. A note to a former customer, an invitation to speak on your webinar, or an answer to a prospect who asked for pricing all land differently when they come from a person's own inbox.

Kite writes each message from what it knows about your business and the person it's writing to. It sends a new email with its recipients, subject, and body, or it replies inside an existing thread so the conversation keeps its subject and history. It can also forward a message with its attachments. If a partnership request lands in your inbox, for example, Kite can pass it to the colleague who handles partners. Replies come back to your Gmail like any other email, so the conversation stays with you.

Kite can write an email as a Gmail draft, so it waits in your Drafts folder until you're ready. This suits the messages you want to send with your own hand on them.

Say you're heading to a conference and want to meet a dozen people there. Kite writes a personal note to each one, drawing on their company's recent news and what you sell, and leaves the notes as drafts. You open Gmail, adjust a sentence or two, and hit send. If you'd like a different angle, tell Kite in Slack and it rewrites the drafts. When you're happy with a draft as it stands, Kite can send it for you.

Kite reads your sent mail and threads to see who answered and who didn't, then follows up inside the original thread. Plenty of replies come from the second or third message rather than the first, so this is often where outreach pays off.

Imagine you asked eight customers to take part in a case study three weeks ago. Kite finds the five threads with no reply and writes a short follow-up in each one, keeping the original subject so the history stays together. It searches your mail by sender, subject, date, or label, reads whole threads, and opens attachments, such as the signed release form a customer sent back. You can also ask Kite to check those threads on a schedule, so the follow-up happens every week without anyone remembering to do it.

Once Gmail is connected, Kite checks the inbox every two hours and sends your team's owner one message about the new mail that needs a reply, a decision, or an action. It reads every Gmail inbox tab, not only Primary, and the message usually arrives as a Slack direct message.

Picture a morning when a podcast host asks you to confirm a recording date, a customer replies to your newsletter asking about a larger plan, and forty promotional emails arrive around them. Kite tells you about the first two in a single message and lets the rest go. When nothing new needs you, you don't hear from it at all.

The watch only reads your mail. A member of your team can allow Kite to reply, organize, or delete mail in that inbox, and can give it a standing instruction in their own words, such as "tell me about anything from press or podcast hosts." Kite follows that instruction on every check.

Kite creates Gmail labels, applies them to messages and whole threads, and sets up filters so new mail sorts itself as it arrives. That keeps every reply to a campaign in one place instead of scattered through the inbox.

Before a launch email goes out to sixty partners, for example, Kite creates a "Partner launch" label and a filter that applies it to replies with that subject. Afterward, Kite reads the label to see who responded and what they said. It can also rename or recolor a label, move a thread to the trash, and restore one you still need.

Kite searches your Google contacts by name, email address, phone number, or company. That includes the "Other contacts" Gmail saves automatically whenever you email someone new, which often holds people you've talked to but never saved.

When you want three customers to quote in a launch announcement, Kite looks for people at your strongest accounts, finds the ones you've already emailed, and writes the request to each. A request from someone they've already emailed with is much easier to say yes to.

Kite updates the signature on your Gmail sending addresses and sets your out-of-office reply. Both reach everyone you email, which makes them small but useful marketing space.

During a webinar push, Kite can add the registration link to your signature so every email you send that week promotes it. While you're at a trade show, it can set an out-of-office reply that gives your booth number and a link to book time with you, then turn it off when you're back.