Why co-marketing with an integration partner is worth doing well
When you launch an integration with another product, both companies gain a reason to talk to each other's customers. Your partner's users already trust them, and some of those users have exactly the problem your product solves. Co-marketing is how you reach them: a joint one-pager, a shared announcement, a partner listing, a webinar, or an email to each customer base.
The one-pager usually comes first because everything else borrows from it. Sales teams on both sides send it to prospects. Partner managers attach it to their emails. The announcement post, the integration listing, and the launch emails all reuse its explanation of what the integration does and why it matters.
The work is harder than it looks because two companies have to agree on one story. Each side tends to write about its own product, and the result reads like two brochures stapled together. Someone also has to collect both brands' assets, match two visual styles, write for two audiences at once, and chase approvals from a partner team that has its own priorities. At a small company, that someone is often a founder or a single marketer who already has a full week.
An AI agent fits this work well because most of it is research, writing, and revision, and all of it depends on understanding two businesses at once. Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. For a partnership, it learns your partner as well as it knows you, writes the joint story, and builds the materials both teams can use. Here's how it works.
How Kite creates co-marketing materials with a partner
Kite starts with what it already knows about your company. Your team's knowledge base holds your positioning, products, customers, brand voice, and visual identity, so Kite doesn't need a briefing on your side of the partnership. You tell Kite who the partner is and what the integration does, and you can share anything you already have, such as the integration's documentation, a partner brief, or the partner's brand guide.
From there, the work runs in five parts. Kite researches the partner and the customers you share. It decides what the joint story is and writes the one-pager. It designs the sheet with both brands and delivers it in the format you need. It shares the draft for review and revises it from both teams' comments. Then it builds the rest of the launch around the one-pager and measures what the partnership brings in.
Kite shows you every draft before it goes anywhere. Nothing is published on your website or sent to your partner or your customers until you approve it.
- Research the partner and the customers you share
- Decide what the joint story is
- What should a co-branded integration sheet include?
- How do you explain the integration's value to both companies' customers?
- Design the one-pager with both brands
- Share the draft and revise from both teams' comments
- What are good co-marketing ideas with an integration partner?
- Measure what the partnership brings in
Decide what the joint story is
Kite builds the one-pager around the job the shared customer is trying to finish, because that is the only story both companies can tell honestly. If your product schedules social posts and your partner's product stores a team's brand assets, the story is not "two great tools." The story is that a social manager can pull approved images into a scheduled post without downloading, renaming, and re-uploading files.
To find that story, Kite looks at the moment where a customer moves from one product to the other. It asks what the customer does by hand today, what breaks or slows down, and what the integration removes. Then it describes the result in the customer's terms: hours saved, errors avoided, a report that no longer needs a spreadsheet, or a handoff that happens on its own.
Kite proposes one or two angles before it writes the full sheet, and it explains why each one would land with the shared customer. You choose the angle, or you share it with your partner first so both teams agree on the story before anyone edits copy.
What should a co-branded integration sheet include?
A co-branded integration sheet should explain, on one page, who the integration is for, what problem it solves, what it does, how to start using it, and what each company's customers gain. Kite usually writes it in this order:
- A headline that names the outcome. It describes what the shared customer can now do, not that two companies have partnered.
- The problem. One or two sentences about the work the customer does by hand today and what it costs them.
- What the integration does. The specific data or actions that move between the two products, described plainly.
- How it works. Three or four steps to connect the products and see the first result.
- What you get. The concrete gains for the customer, with a number or a customer quote when one exists.
- Who it's for. The roles and kinds of companies that benefit most.
- How to get started. One clear next step, such as a link to the integration listing or a setup guide, with each company's contact or website.
Kite writes the copy in a voice both brands can accept. It draws on your brand voice from your knowledge base and on the tone it found in the partner's own materials, and it keeps the language plain enough that neither company sounds like a guest on the other's page.
Every claim in the sheet comes from something Kite can point to, such as the integration's documentation, your product pages, the partner's site, or a customer result you supplied. When Kite doesn't have a number, it describes the gain in words rather than inventing one, and it tells you which result would make the sheet stronger if you can get it.
How do you explain the integration's value to both companies' customers?
Kite writes the core one-pager once and then adapts its framing for each audience, because your customers and your partner's customers each know only half of the story. Your customers already understand your product, so their version leads with what the partner's product adds. Your partner's customers already trust the partner, so their version leads with the problem your product solves for them.
The facts, the steps, and the results stay the same in both versions. What changes is the opening, the order of the benefits, and which product is introduced as the new one. Kite can also prepare a neutral version for joint events or a shared listing, where neither company leads.
Design the one-pager with both brands
Kite designs the sheet so both companies look like equal partners. It uses the brand rules it keeps for your company and the assets it collected for your partner, places both logos with the spacing each brand guide asks for, and chooses a layout and color treatment that works for both. Usually that means one company's palette leads, depending on who is publishing that version, and the other brand appears as a full partner rather than a footnote.
Kite can create the visuals the sheet needs. It can generate an original illustration of the workflow, prepare a simple diagram of how data moves between the two products, or edit product screenshots you provide, including removing backgrounds so they sit cleanly on the page.
You choose the format. Kite can deliver the one-pager as a PDF to attach to emails, as a hosted page with its own shareable link, or as a Google Doc in your connected account when your partner wants to edit the copy directly. A hosted page opens from its link without signing in, so a partner's sales team can share it the same day.
What are good co-marketing ideas with an integration partner?
The best co-marketing ideas reuse the joint story in places where each company's customers already pay attention. Once the one-pager is approved, Kite can build the rest of the launch from the same material:
- A partner page on your website. On a site Kite hosts, it builds and publishes a page for the integration with the joint story, setup steps, and a call to action. It can also add the partner's logo to a trust strip of partners on your homepage.
- An announcement blog post. Kite writes the launch post for your site and can prepare a version your partner can publish on theirs.
- Customer emails. Kite writes the announcement email for your customer list and sends it from your team's Kite address or through your connected Mailchimp account once you approve it. It can also write the version your partner sends to their customers.
- Social posts. Kite writes launch posts for LinkedIn and X, sized for each channel. Once you approve a LinkedIn post, Kite can publish it from your own LinkedIn profile, and it hands you each X post ready to share.
- A partner enablement kit. Kite writes talking points, email templates, and a setup checklist so your partner's sales and success teams can explain the integration without calling you.
- A joint webinar. Kite can plan the session, write the invitation, and build the registration page.
Kite proposes which of these fit your partnership and your goals, and you pick the ones worth doing. A small integration might need only the one-pager, a listing, and a social post. A partnership that both companies care about deeply might justify the full launch.
Measure what the partnership brings in
Kite measures co-marketing the same way it measures any campaign: by the visitors, signups, and customers it brings in. Before launch, it adds tracking tags to the links in each piece, with a consistent naming scheme for each channel and each partner, so you can tell a visitor from your partner's email apart from one who came through your own LinkedIn post.
On a site Kite hosts, its built-in analytics show visits to the partner page, where those visitors came from, and how many filled in a form or clicked the call to action. For a site measured elsewhere, Kite reads the same numbers through your connected analytics account. After the launch, Kite reports what each channel brought in and recommends where to put more effort, such as a second email from the partner or a follow-up post with a customer result.
What you get
A profile of your partner
Their positioning, customers, product, and brand assets, saved in your knowledge base so later work with them starts from the same research.
A joint one-pager
The approved sheet in the format you chose, with a version written for your customers, a version for your partner's customers, and a neutral version when you need one.
A partner review email and a revision trail
The message that sends the draft to your partner, plus a summary of what changed in each round of comments.
The launch materials you chose
A partner page, announcement post, customer emails, social posts, an enablement kit, or a webinar invitation, all built from the same story.
A results report
Visits, signups, and conversions from each piece and each channel, with Kite's recommendation for what to do next.
How to get started
You can work with Kite in your browser or in Slack. Start by telling Kite about the partnership in plain language. You might say, "We just launched an integration with Acme. Write a joint one-pager we can both send to customers," or "Help us plan the co-marketing for our new integration."
Kite asks for anything it can't find on its own, such as the integration's documentation, the name of your partner contact, or a customer result you can share. It researches the partner, proposes the angle for the joint story, and comes back with a draft one-pager for you to review. Once you approve it, Kite prepares the version for your partner to review and the launch materials you want to add.
You don't need to connect anything to get the first draft. Kite's built-in research and design tools cover the partner research, the copy, the brand assets, and the PDF or hosted page. Connect Google Docs when your partner wants to edit the draft in a shared document, and connect your email, Mailchimp, or LinkedIn accounts when you want Kite to send and publish the launch materials.
Integrations used for co-marketing with partners
Kite's built-in sources handle most of the work on a co-marketing one-pager. Brandfetch supplies your partner's logo, colors, and fonts, and Kite's web research reads the partner's site and documentation. Connected accounts come in when you want Kite to share the draft or send the launch materials through the tools your team already uses.
Share and edit drafts with your partner
Kite writes the one-pager copy into a formatted Google Doc both teams can edit, then works from the final version once everyone has made their changes. It can also export the finished document as a PDF.
Kite reads the partner brief, brand guide, or integration documentation you keep in Drive, and saves the finished one-pager there.
Common questions
Should a co-marketing one-pager be a PDF or a web page?
Use both when you can, because they do different jobs. A PDF travels well as an email attachment and in sales follow-ups. A web page can be found in search, can be linked from the integration listing, and shows you how many people read it. Kite can produce the PDF and publish a partner page from the same approved copy, so the two never drift apart.
Who should own the design when two brands share a page?
The company publishing a version usually leads with its own colors and layout, and the partner's brand appears as an equal. Agree on this with your partner before design starts, because it settles most arguments about logo size and placement. Kite follows both brand guides and can produce each company's version, so neither side has to accept a page that feels like someone else's.
Does Kite need access to my partner's accounts?
No. Kite researches your partner from their public website, their documentation, and the materials you share with it. Your partner reviews the draft by email or in a shared Google Doc, and their team doesn't need a Kite account to do that.
How long should a joint one-pager be?
Keep it to one page, roughly 250 to 400 words, plus a visual. Readers use a one-pager to decide whether the integration is worth a closer look, so it needs the outcome, the steps, and a next step, not the full documentation. Kite links to the setup guide or integration listing for readers who want the details.
Can Kite create co-marketing materials for an agency's clients and their partners?
Yes. An agency can run a separate Kite team for each client, and each team keeps its own research, brand rules, and partner profiles. Kite writes each client's partner materials from that client's knowledge base, so one client's voice never leaks into another's one-pager.