The short version
Kite tracks AI answers as one part of handling your marketing, and it makes those changes itself: it writes the page, publishes it to your site once you approve, and checks four weeks later whether the answers moved. If nobody on your team has time to act on a list of recommendations, that difference decides the choice.
The marketer that gets you into AI answers
Kite
Kite is a marketing expert, and it handles AI visibility the way an experienced marketer would. It studies your website and your competitors, works out which questions your buyers put to AI assistants, and starts tracking them before you've written a single prompt. From there, Kite:
- asks those questions in ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, every day by default
- reads the pages each answer cites to see why a competitor gets named instead of you
- writes the missing comparison page, answer, or page refresh in your brand voice and publishes it once you approve
- updates your structured data,
llms.txt, crawler rules, and internal links - drafts pitches to the roundups and review sites the engines already trust
The same Kite also builds and hosts websites, sends outbound email, writes social posts, and studies your competitors' ads. You can work with Kite in your browser or in Slack, and your whole team shares what it knows about your business.
Choose Kite when you want the changes that get you named in AI answers made for you, by an expert that also handles the rest of your marketing.
The AI visibility report inside your analytics
Amplitude AI Visibility
Amplitude AI Visibility is part of Amplitude, the analytics platform product and engineering teams use for product analytics, session replay, experiments, and feature flags. It measures how often and how favorably ChatGPT and Google AI Overview mention your brand. Amplitude writes the prompts, picks your competitors by how often they appear, and reruns the report on a daily or weekly schedule set by your plan. Each report shows:
- your mention rate, average rank, and citations, by topic and by prompt
- the sources AI answers cite, including which of your own pages they cite
- sentiment, with an AI model judging whether each answer frames you positively or negatively
- a competitor matrix showing which brand leads each topic
Recommendations turn the report into actions, ranked by Google search volume where that beta is switched on. Simulate Changes lets you test an edited page against chosen prompts before you publish it, and Generate Content drafts a blog post, product description, FAQ, or landing page for you to copy or download. Because AI Visibility sits inside Amplitude, its results can stream into your Amplitude projects as events, next to your product usage, conversion, and retention data. Every Amplitude plan includes it, with unlimited seats.
Choose Amplitude AI Visibility when your company already runs on Amplitude and you want AI answer data in the same place as your product analytics.
Kite and Amplitude AI Visibility, side by side
| Question | Kite | Amplitude AI Visibility |
|---|---|---|
| What it is | Kite is your AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. | Amplitude AI Visibility is the AI answer tracking built into Amplitude's analytics platform. It measures how ChatGPT and Google AI Overview mention your brand and recommends changes for your team to make.¹ |
| Who initiates work | Kite does (or you do). It chooses your starter questions from its research on your business, turns each gap it finds into a page, refresh, or pitch on your plan, and tells your team when your visibility changes. You can also give it any task or goal. | Amplitude runs the report on your plan's schedule and creates recommended actions automatically. You decide which ones to act on, edit and test them in Simulate Changes, and make the change on your site.¹ |
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, every day by default, or weekly or monthly. | ChatGPT and Google AI Overview. Amplitude's FAQ says you can't change which models it uses.² |
| Work completed | New pages, blog posts, and page refreshes, written in your brand voice and published to the site Kite hosts or to your Webflow, Contentful, Storyblok, Sanity, or Payload site, with the live URL sent back. Structured data, llms.txt, crawler rules, and internal links. Pitches to the sites AI answers cite. | Recommendations, page analyses, and generated drafts of blog posts, product descriptions, FAQs, and landing pages. Amplitude says AI Visibility can't access or change your website, so you copy or download each draft and add it to your site yourself.¹ |
| After it ships | About four weeks after each change goes live, Kite compares how often the questions it targeted named you before and after, and saves the result to shape the next plan. | The report reruns on its daily or weekly schedule, and you follow visibility, citations, and sentiment over time. Amplitude can pause scheduled refreshes when no one opens a brand's report for an extended period.¹ |
| Traffic and conversions | Kite tracks visitors, referrers, form submissions, and conversion funnels on the sites it hosts, and reads your connected analytics and CRM accounts for sites hosted elsewhere. | AI Visibility results stream into your Amplitude projects as events, where you can chart them beside product usage, conversion, and retention. Those events count toward your Amplitude event volume.¹ |
| Marketing beyond AI answers | Website building and hosting, A/B tests on sites Kite hosts, outbound email with lists from Apollo, Crustdata, and PredictLeads, social posts, and competitor ad research, with DataForSEO for keyword rankings and search volume. All of it comes with Kite. | Amplitude's wider platform covers product and web analytics, session replay, heatmaps, experiments, feature flags, and in-app guides and surveys.³ |
| Pricing | Priced per workspace, so adding teammates costs nothing extra. Free plan with included usage, Growth at $100 a month with $100 in AI credits, and custom Business plans.⁴ | Included on every Amplitude plan. Free covers 2 million events a month with no card required, Plus starts at $0 and grows with your event volume, and Growth and Enterprise are custom. Prompt capacity and refresh schedule depend on your plan, and every plan has unlimited seats.³ |
| Security | Built by Appsmith, a SOC 2 Type II certified company. Every site Kite builds runs in its own isolated sandbox with its own database.⁵ | Amplitude lists SOC 2, ISO 27001, and ISO 27018 certification, along with GDPR, CCPA, and HIPAA compliance. Its FAQ says the AI providers don't retain AI Visibility analysis requests.⁶ |
Sources (6)
- ¹ Amplitude AI Visibility documentation at amplitude.com/docs, October 2026.
- ² Amplitude AI Visibility FAQ at amplitude.com/docs, October 2026.
- ³ amplitude.com/pricing, October 2026, in US dollars.
- ⁴ kite.ai/pricing, October 2026.
- ⁵ Appsmith SOC 2 Type II, report available at security.appsmith.com.
- ⁶ amplitude.com/enterprise and the Amplitude AI Visibility FAQ, October 2026.
Amplitude tells you what to change. Kite changes it.
The deciding difference is who edits your website once the report finds a gap: with Amplitude AI Visibility it's your team, and with Kite it's Kite. Most AIs wait for instructions. Kite finds what needs doing and does it.
Say you sell payroll software for restaurants, and owners ask AI assistants "What's the best payroll software for a restaurant with tipped staff?" ChatGPT and Perplexity keep recommending two competitors, and both cite a roundup on a restaurant trade site along with one competitor's guide to tip pooling. Here's what Kite does about it:
- notices in its daily tracking that you're missing from that question and the related ones it tracks
- reads the roundup and the tip pooling guide to see what they cover that your site leaves out
- adds a new tip pooling page and a refresh of your pricing page to your plan
- writes both in your brand voice, adds FAQ structured data, and shows you a preview
- publishes them to your Sanity site when you approve, then sends you the live URLs
- drafts a note to the roundup's editor about what your product does for tipped staff
How Amplitude AI Visibility handles it
Amplitude AI Visibility would catch the ChatGPT half of that gap, since Perplexity sits outside the two engines it tracks. Its Sources tab would show the roundup and the guide, and its Recommendations would suggest content for the topic and a stronger page than the competitor's. Generate Content can draft the landing page. Then the draft comes to you. Amplitude's documentation says AI Visibility can't access or change your website, so you copy the draft or download it as Markdown and add it to your site. The pitch to the roundup's editor lands on your list as well, as a recommendation to earn third-party mentions.
A content team with a web editor and time to spare can work from that list. If that isn't your team, Kite is the one who writes the page, publishes it, and sends the pitch.
Amplitude connects AI answers to your product data. Kite puts them to work in your marketing.
Amplitude AI Visibility is built to connect AI answers with what people do inside your product, while Kite treats AI visibility as one channel in a marketing plan it carries out from research to results.
If your product already sends its events to Amplitude, AI Visibility fits neatly into that setup. A growth analyst can chart your rank in AI answers beside weekly signups, or build a cohort of visitors who arrived from AI chat and follow their retention. Amplitude's own comparison page says getting the most from AI Visibility means connecting it to the rest of the Amplitude platform, and that this takes more upfront work than watching mention counts.
Kite starts from your marketing instead. The questions your buyers ask AI assistants tell Kite what those buyers care about, and that shapes more than one page. In the restaurant example, the tipped staff question can also become a LinkedIn post, an opening line in the next email to restaurant owners, and a section on your pricing page. Kite builds the email list with Apollo, checks keyword demand with DataForSEO, and measures the visits on the site it hosts.
Those tools come with Kite, so you don't buy or connect a separate account for each one. Kite has more than 20 built-in data sources, and it connects to more than 2,300 other apps, such as your CRM or ad platforms, when a job needs one of your own accounts.
Amplitude reruns the report. Kite checks what each change earned.
Kite ties every change it ships to the questions it was meant to win and measures the result, so each new plan builds on what has worked for your business.
About four weeks after a page or fix goes live, Kite compares how often the targeted questions named you in the four weeks before and the four weeks after. It records whether the change is bigger than the ordinary day-to-day movement in AI answers, or too small to call. That verdict goes into Kite's knowledge of your business, so the next round of pages favors the kinds of changes that moved your answers.
Amplitude gives you a useful step before publishing: Simulate Changes runs your edited content against the prompts you pick and shows whether the answers improve. After the change goes live, the report reruns on its schedule. Amplitude's documentation suggests you track progress by watching visibility, citations, and sentiment over time, which leaves the judgment about what worked, and what to try next, with your team.
When to choose Kite vs. Amplitude AI Visibility
Choose Kite if:
- You want the pages, fixes, and pitches done, not listed as recommendations.
- You don't have a writer and a web editor free to act on AI visibility recommendations every week.
- You want Gemini, Perplexity, and Google AI Mode tracked alongside ChatGPT and Google AI Overviews.
- You want each change measured against the questions it was meant to win.
- You want AI visibility handled by the same AI marketer that works on your website, email, and social posts.
Choose Amplitude AI Visibility if:
- Your company already uses Amplitude for product analytics and wants AI answer data in the same charts, cohorts, and dashboards.
- A product or data team wants to follow visitors from AI chat through activation, retention, and revenue inside your product.
- Your content team writes and publishes its own pages and needs analysis rather than more hands.
- You want AI visibility at no added cost on an Amplitude plan you already pay for.
The two can work side by side: Amplitude for product analytics and AI answer reporting, and Kite for the pages, fixes, and pitches that change those answers.
FAQ
Is Kite a good alternative to Amplitude AI Visibility?
Kite is a strong alternative when the recommendations pile up faster than your team can act on them, because it tracks AI answers on more engines and then does the work. If your reason for looking is that you want AI visibility data inside Amplitude, keep Amplitude. For a wider look at the field, the guide to the best AI visibility tools for small teams compares the main options.
Which AI engines does Kite track?
Kite asks your buyers' questions in five engines: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. For each question, it saves the full answer along with the brands it named and the pages it cited, and it measures your rank and share of voice against the competitors that keep appearing. Daily tracking is the default, and you can switch any site to weekly or monthly.
How does Kite's pricing compare with Amplitude AI Visibility?
Amplitude includes AI Visibility on every Amplitude plan, including the Free plan, and Amplitude's pricing grows with the number of events your product sends. Kite is priced per workspace: there's a free plan with included usage, and Growth is $100 a month with $100 in AI credits. AI answer tracking in Kite costs more the more questions it asks and the more often it asks them, and each site's tracking stays within a monthly spending limit. To see where you stand before choosing either, Kite's free AI visibility checker asks ChatGPT, Gemini, Perplexity, and Claude your customers' questions and shows within about 45 seconds whether they recommend you, with no account needed.
Can I use Kite and Amplitude AI Visibility together?
Yes. Amplitude can stay where your product and data teams study AI answers beside product usage, and Kite can do the work those answers call for. If you have Amplitude's prompt list or recommendations exported as a CSV, share the file with Kite and it will start from there.
What does Kite publish without asking?
Kite asks before it publishes a page, sends an email, or posts on social media. You approve with a button or a reply in the Kite web app or in Slack. Tracking, research, and drafting go ahead on their own, and you can give Kite more freedom once you trust its work.
When is Amplitude AI Visibility the better choice?
Amplitude AI Visibility is the better choice when your company already runs on Amplitude and the people asking about AI answers are analysts who want that data beside product usage. It also fits a team that already has writers and web editors and needs more analysis to direct them. If you need the pages written and published, that's Kite.