Publish a shareable report page

Kite publishes a report page when the findings will be read again, forwarded, or compared with something later. A single answer, such as last week's signup count, goes in the conversation. A report with several findings, a comparison across competitors, or a recommendation someone has to act on becomes a page.

Kite also follows the format you ask for. If you want a spreadsheet so you can sort the data, a PDF for a board packet, or a slide deck to present from, Kite produces that instead. Whatever the format, Kite gives you the main takeaway in the conversation too, so you never have to open a link just to learn the answer.

A good report page tells the reader the conclusion in its first sentence. Kite builds every page that way. Before it writes anything, it settles four things: the one-sentence answer the evidence supports, the two to four findings behind it in order of importance, the number that proves each finding, and the next step, when the evidence supports one.

Say you ask Kite to review last quarter's marketing for your leadership team. The page might open with "Organic search brought in most of last quarter's new signups, so the next quarter's budget should follow it." Under that, a short list gives each finding with its number. Each finding then gets its own section, headed by the finding written as a sentence, so a reader who only skims the headings still comes away with the whole argument. The page ends with up to three recommended moves, each saying who does what and by when.

Kite writes in plain language, in short sentences, using your brand's voice. Each number appears once with the comparison that gives it meaning, such as last quarter against this one. Measured numbers stay measured and estimates are labeled as estimates. When two sources disagree on a value, the page names the conflict instead of quietly picking one.

The page shows the findings, not how they were produced. It leaves out research steps, tool names, and method sections unless you ask for them.

Every finding on a Kite report page sits next to the evidence that proves it. Kite picks the form that suits the numbers:

• a line chart for a change over time, with the date of a launch or other event marked
• bars for a ranking, such as traffic by channel
• a table when readers will look up or compare values row by row
• a screenshot of a competitor's pricing page, an ad, or a search result when the finding is about that page

Charts carry a title that states their point, a note on what they measure and over what period, and a source line. Tables stack neatly on a phone so nothing scrolls sideways.

Every fact Kite researched about a named company or person carries a clickable link to the page where Kite found it, right in that row. Numbers from your own data name the tool and the date range, such as "Google Analytics, July 1 to September 30." Report pages can also hold images, video, audio, and downloadable files, so a page about your competitors' ads can play the ads themselves.

Kite publishes each report page in your company's brand. During onboarding, Kite records your logo, colors, and fonts, and every report page and the header above it uses them. A report sent to your board or a partner looks like it came from your company, not from a reporting tool.

Agencies can publish a report in a client's brand instead. Ask Kite to use the client's look for that one report, and it applies the client's recorded colors, fonts, and logo to that page only.

You decide whether a report page is open to anyone with the link or limited to people at your company. A findings report is open to anyone with the link by default, and readers don't need an account or a sign-in. That suits reports you want to send to a partner, a client, or an investor.

For anything internal, ask Kite to keep the page within your company. Readers then sign in with the Google account for their work email, and only addresses at your company's domain get in. You can add another company's domain, such as a client's or an agency's, so their team can open it too. When Kite starts a page, it tells you who will be able to open it. If your team has a rule against publishing work publicly, Kite puts the page behind your company's sign-in.

Kite updates a report page in place, so the link you already sent always opens the current version. Ask Kite to add a finding, correct a number, or cut a section, and it publishes the change at the same address. Nobody has to hunt for the newest attachment.

Kite keeps earlier versions of each page, so it can show you what a report said before a change or bring an older version back. When a report is no longer needed, Kite can take it down. It confirms the exact page first, because removing a page is permanent.

For a report you need regularly, such as a monthly marketing review, ask Kite to run it on a schedule. Each run gathers the new numbers, says what changed since the last edition, and updates the page, while the link stays the same.