The 12 best website redesign services for small businesses in 2026, from agencies to AI

A guide to the website redesign services worth considering in 2026, from agencies and freelancers to AI tools, sorted by who does the work and what happens to your site after launch.

Key Takeaways

  1. Website redesign services now come in six kinds: an AI marketer, AI redesign tools, design services run by website platforms, agencies, freelancers on marketplaces, and design subscriptions. What separates them is less how the new site looks than who decides what it says, whether your old site's search traffic survives the move, and who keeps working on the site after launch.
  2. Prices run from an $80 one-page gig on Fiverr to agency projects that start at $5,000 and commonly cost $15,000 to $40,000 for a small-business site. Upwork puts a typical freelance redesign at $1,000 to $5,000, and most AI redesign tools start between $10 and $30 a month.
  3. The costliest mistake is a redesign that deletes the pages Google already ranks. One Denver painting company's organic traffic fell from about 300 visits a day to under 10 within a month after its site was replaced by five pages with no redirects.
  4. Kite carries a redesign from start to finish. It audits what already ranks, offers three design directions, rebuilds every page, redirects anything that moves, and asks before it publishes. Because it's an AI marketer, it then keeps improving the site on the same $100-a-month Growth plan.
  5. Choose by what you want to be true a month after launch. If you want the site to keep getting better without hiring anyone again, choose an AI marketer. If you'd rather make every change yourself, choose an AI redesign tool. If you want a person working to a fixed scope, hire a freelancer or an agency and get the redirect plan in writing.
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What a website redesign service actually sells you

A website redesign service rebuilds the site you already have so that it looks current, works on a phone, and turns more of its visitors into customers. That description fits a $4,995-a-month design subscription, an $80 gig, a 30-day agency package, and an AI tool that rebuilds your homepage from its web address in a few minutes. Put their quotes side by side and they look like they price the same thing. They don't.

Three questions show what each one is really selling:

  • Who decides what the site says? Many services restyle whatever content you hand them. The words decide whether a visitor calls you, though, so it matters whether anyone rewrites a vague headline or works out what the next step on each page should be.
  • What happens to the search traffic your old site earned? Every page that ranks in Google has an address, and links from other sites point to it. Delete the page or change its address without a redirect, and that traffic goes with it.
  • Who works on the site after launch? Most redesigns are projects that end on launch day. After that, the site is yours to maintain, or it's a monthly fee for someone else to do it.

The second question is where small businesses lose the most. Imhoff Painting, a Denver painting company, had an unattractive site with dozens of service pages, hundreds of blog posts, and about 300 organic visits a day. Another provider replaced it with a clean five-page site: "No redirects. No blog. No service pages." Within a month, organic traffic was under 10 visits a day, and the site's top-three Google rankings had fallen from 25 to 2. Traffic only came back after a second agency restored the old pages and addresses from a backup (Hog the Web).

The twelve services below are grouped by what you're buying, starting with the option that takes on the whole job and keeps going after launch. Within each group, we note what each service does well, where it stops, and what it costs.

An AI marketer that redesigns the site and keeps working on it

This kind of service treats the redesign as one job in an ongoing marketing program. It decides what to keep, rebuilds the site, protects the pages that rank, and then measures the new site and keeps improving it. It suits a small business that wants a better site and doesn't want to hire anyone again to look after it.

1. Kite

Starting price
Free plan; Growth $100/mo

Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. A website makeover is one of the jobs it handles from start to finish, and you can work with Kite in your browser or in Slack. The fastest way to see what it would do with your site is the free AI website redesign tool. Enter your address, and in about a minute Kite shows you three new versions of your homepage made from your own site, with no sign-up.

Kite starts with an audit of the site you already have. It reads your pages, renders the ones that rely on JavaScript, and captures screenshots of each kind of page. It pulls out your logo, colors, fonts, and tone, measures speed and accessibility with PageSpeed data, and checks which pages rank in search and appear in AI answers. That audit decides what's worth keeping. As Kite's redesign guide puts it, "A pricing page that ranks well for your category keeps its address and its best copy. A homepage that still describes last year's product gets rewritten" (Kite).

Then Kite shows you three design directions next to your current homepage, and you can ask it to redo any one of them with your notes. Once you pick a direction, Kite rebuilds every page in it, not just the homepage. It adds, moves, or removes pages where the new structure calls for it, writes new copy where the old copy no longer fits, keeps the copy that's working, and updates your forms, calls to action, and navigation. It also lays out every page for phones and tablets. In the free tool's example, a made-up bakery's headline "Knead We Say More?" becomes "Fresh sourdough and pastries, baked every morning in Fairhaven," because a visitor should learn what you sell and where in the first line they read.

Your search rankings are part of the job:

  • When a page moves to a new address, Kite redirects the old address to it.
  • It carries over and improves page titles, descriptions, canonical URLs, and structured data.
  • It updates your sitemap, your robots.txt file, and your llms.txt file, which tells AI systems what your site contains.
  • It checks internal links so no page points to one that no longer exists.

Your current site stays live while you preview every redesigned page. You approve with the Publish button or a reply, and Kite publishes the changes together, checks each page, and checks the site's speed, search basics, and structured data shortly after launch. Publishing is reversible: you can undo a single change or restore the version of the site from before the redesign.

Where your site lives decides how Kite rebuilds it. A site on WordPress, Squarespace, or Wix is rebuilt as a new site that Kite hosts, using your existing pages, copy, and brand, and you point your domain at it when you're ready. A Next.js site in GitHub stays in your repository, and Kite pushes its changes there. A Webflow site stays in Webflow, and Kite tells you whether each change is staged or live.

What sets Kite apart from everything else on this list is what happens next. After launch, Kite compares the new site's traffic and conversions with the old site's, using its built-in analytics or your connected analytics account. If a page underperforms, it proposes a change and tests it against the original by splitting traffic between them. It also adds landing pages for campaigns, publishes articles, and fixes anything that breaks. Talentism, an executive coaching firm of about 20 people, moved its 260-page WordPress site to Kite without giving up the search equity it had built (Kite case study). Elliott Levine, a photographer whose site Kite redesigned, said: "My old site was a 4 out of 10. What I have now is probably an 8.5 or 9."

Pricing is per workspace, not per project. The free plan includes usage, and the Growth plan costs $100 a month with $100 in AI credits included (Kite pricing). A redesign draws on those credits like any other work, so a large site uses more than a small one, and connecting your own domain needs the Growth or Business plan. You can download your site's code at any time on any plan as a Next.js project that a developer can host anywhere (Kite documentation).

The trade-off is the move. If you want to keep editing your site inside WordPress, Squarespace, or Wix, Kite rebuilds it as a site it hosts rather than restyling it where it is. Kite is the strongest choice when you want one service to own the redesign and the marketing work that follows it.

AI tools that rebuild your current site for you to finish

These tools read your live site and generate a new one from your own text and images in minutes. You steer the result by chatting, and you decide when to switch your domain over. They're the cheapest way to get a modern site that still carries your content. In general, they don't decide what your site should say, and they don't measure or improve the site once it's live, so that work stays with you.

2. Repaint

Starting price
$25/mo after a 14-day trial

Repaint is an AI website builder built for redesigning existing sites. You paste your address, and it imports your text, images, and pages, including groups of pages such as blog posts. It reads your live site, so it doesn't need access to your current editor, and it works with sites built on WordPress, Wix, Squarespace, Webflow, and other platforms (Repaint). For a simple business site, Repaint says it can usually build the first version in a few minutes, and you can publish it the same day.

Repaint is the most explicit of the AI tools about search rankings. It says it can rebuild your pages at the same addresses, redirect visitors from any page that moves, and check for missing pages and broken links before launch. It also warns that "Rankings can still move while Google recrawls the site" (Repaint).

Plans start at $25 a month after a 14-day free trial, with Pro at $100 and Max at $200, each with a weekly allowance of AI usage (Repaint pricing). Two limits matter before you commit. Repaint doesn't offer code export, because your site runs on its platform (Repaint). And if you cancel, your workspace pauses and your websites go offline on every domain until you choose a plan again (Repaint). Its pages describe carrying your existing content over rather than rewriting your message, so a vague headline stays vague unless you ask for something better.

3. Macaly

Starting price
Free; own domain from $10/mo

Macaly rebuilds an old site as a modern one from its address, carrying over your text, photos, phone number, address, and opening hours. Its agent reads your pages, takes screenshots to see how the site looked, and builds the homepage first, then asks what you want next (Macaly). Page titles, descriptions, and headings come along too. Its example shows a 2012 physiotherapy clinic site rebuilt so that the phone number is a tap-to-call button and the hours fit a phone screen.

Macaly handles a large site page by page. Links to the pages in your old menu "go on a list for the next steps," and Macaly suggests focusing on your most important pages first, since converting many pages costs more. Its redesign page doesn't say that it sets up redirects from old addresses, so check that before you switch a site with pages that rank.

Pricing is the lowest on this list. The free plan publishes on a macaly.app address, Starter adds your own domain for $10 a month, and Pro costs $30 a month (Macaly pricing). Unused monthly credits expire, and if you cancel a paid plan, sites on your own domain go offline. Macaly fits an owner with a small, dated site who mainly wants it to look modern and work on a phone.

4. Markio

Starting price
$29.99/mo

Markio is an AI redesign tool made specifically for small local businesses. It reads your site for business details, services and prices, trust signals such as credentials and attributed testimonials, and your images and brand colors. Then it reworks the hierarchy, copy, and calls to action into a new draft that you review and revise in chat (Markio). It also includes tools for your Google Business Profile, which matters if most of your customers find you on Google Maps.

Markio is plain about its limits. It "does not automatically migrate booking systems, carts, custom integrations, or the original layout," and the owner "remains responsible for checking every published fact." The published site gets page titles, canonical URLs, a sitemap, and local-business structured data, but Markio says these "do not guarantee search rankings," and its redesign page doesn't describe how it handles redirects from old addresses.

Starter costs $29.99 a month for one site with 1,500 AI credits, and Pro costs $49 a month for up to three sites (Markio pricing). Its published rate card prices an initial site generation at 5 credits and an AI edit at 2, which makes costs easy to predict. The first preview is free with no card.

5. Wix

Starting price
Paid plans from $17/mo, billed yearly

Wix now builds a new site from an existing one. In the Wix Harmony editor, you choose Create from URL and enter your address, and its AI assistant, Aria, "scans the site's structure, content, and visual style, then generates a new site you can review and keep customizing" (Wix). Aria brings over pages, text, images, links, colors, and public store product data, and your original site isn't changed.

That makes Wix a reasonable route if you're already on Wix or want to be. Paid plans start at $17 a month on yearly billing, and the Business plan costs $39 (Wix). Wix's help article says nothing about redirects or keeping search rankings, so plan that part yourself if your old site lives somewhere else. The larger commitment is the platform itself. Wix says your site "must run on Wix's servers," and there's no way to export it to another host (Wix).

Design services run by website platforms

Website platforms also sell redesigns done by their own designers. You get a real person and a set launch date, and the new site lives on that platform. These services suit an owner who wants someone else to do the building but doesn't want to manage a freelancer or an agency.

6. GoDaddy Website Design Services

GoDaddy's designers build your site with you in live sessions, and "nothing goes live until you approve it" (GoDaddy). There are three tiers. In Build it with me, you direct while a designer builds, and GoDaddy aims to publish by the end of a single 60-minute session. Build it for me hands off the whole job and adds custom design, professional copy and images, and search setup including your Google Business Profile. Build my online store adds a full store of up to 500 products.

GoDaddy is one of the few providers that spells out how it protects rankings: it maps your old URLs and sets up 301 redirects to the new pages. It says redesigns are done on WordPress, while its sites are generally built and hosted on its own Airo platform. Prices aren't published, and you get the scope and cost on your first call. After launch, you can edit the site yourself or pay $149.99 a month for Airo Website Care, where GoDaddy's designers handle your update requests.

7. B12

Starting price
$1,999 setup plus $199/mo

B12 pairs an AI website builder with a done-for-you team of designers, copywriters, and a launch manager. The done-for-you route costs a one-time $1,999 setup fee plus a Professional subscription at $199 a month, or Advanced at $399 a month, which adds ongoing search support and a monthly blog post written for your review (B12). It's only available to service-based businesses in the United States. B12 says it launches customers within one month, with two drafts and two screen-share meetings along the way (B12).

B12 is honest that it doesn't really redesign. For an existing site, it recommends "starting fresh with B12," because "Trying to optimize a poorly constructed or poorly performing website is often more hassle than it's worth" (B12). You can tell its AI what to keep from your old site or upload a screenshot, but B12 doesn't describe importing your pages or redirecting their addresses. Your B12 site must also be hosted by B12 (B12). It fits a service business with a thin site and little search traffic to lose, one that wants a team to do the setup and a monthly plan to keep it current.

Agencies

An agency gives you a team, a project manager, and a custom design built to a written scope. For a small business, the trade-off is cost and time. Clique Studios, a Chicago agency, says small-business sites of 10 to 20 pages typically cost $15,000 to $40,000, and that the lower end of that range means template-based designs with limited customization (Clique Studios). Size matters in another way, too. Michael Lynch expected a three-page redesign of his TinyPilot store to take a few months and $15,000. It took eight months and $46,000, partly because the agency kept giving its bigger retainer clients priority (Michael Lynch). The two agencies below publish their prices and serve small businesses.

8. SmartSites

Starting price
From $5,000

SmartSites is a New Jersey agency whose in-house team builds custom sites on WordPress, Shopify, and other platforms. It's unusually specific about the things that go wrong in redesigns. "Every redesign keeps your rankings with a page-by-page redirect plan," and every old page redirects to its new equivalent (SmartSites). Before any design starts, it writes a website plan listing every page and its purpose for you to approve. Then it designs the homepage first and gives you unlimited design revisions before development begins.

Sites start at $5,000, quoted as one flat fee for the agreed scope that you can split into two to four payments. A simple site can launch in as little as four to six weeks. Copywriting costs extra, and SmartSites doesn't build new sites on Wix or Squarespace; if you're on either, it rebuilds on WordPress. You own the design, code, and content. Hosting and maintenance are free for three months and then become a monthly cost. Its Client Hub reports the calls, forms, and sales your site brings in, but the improvements after launch are separate work you pay for, such as its monthly search program.

9. WebFX

Starting price
Custom designs from $8,000

WebFX is a large full-service agency whose custom designs "start at $8,000 per site" (WebFX). A project manager is your single point of contact, and the work runs through five stages: an audit, design options for each kind of page, development, search and conversion optimization, and launch. WebFX says you own the finished site. Its best-known result is Cleveland Brothers, a heavy-equipment dealer that consolidated four sites into one and saw a 37% increase in conversions.

WebFX offers a 30-day redesign, but that service is built on a template. A custom redesign takes one to six months, and WebFX puts the average custom build at 12 weeks. Its own pricing guide puts redesigns of small sites with up to 50 pages at $3,000 to $24,000 (WebFX). WebFX makes sense for a business that also wants paid search and other marketing from one firm, and its scale is more than a small shop needs for a simple refresh.

Freelancers hired through a marketplace

A freelancer is usually the cheapest way to get a person to redesign your site. The catch is that you become the project manager. You write the brief, set the milestones, and decide in advance who handles search rankings and maintenance, because no one else will.

10. Upwork

Starting price
Typically $1,000 to $5,000

Upwork lists the typical cost of an existing-website redesign completed on its marketplace in 2025 at $1,000 to $5,000, covering an audit of the current site, a refreshed visual design, and updated page templates (Upwork). Web designers there generally charge $15 to $30 an hour, and specialized custom work can reach $45 to $75 or more. Upwork says a five- to ten-page business site typically takes two to six weeks.

Upwork's own hiring guide shows how much of the job stays with you. It tells you to set milestones and revision rounds, clarify who owns the source files, fonts, and images, define who owns the domain and hosting accounts, and "Plan who will maintain the site after launch so updates and fixes don't stall." One business on Reddit hired a separate designer and developer to save about $15,000, then found that "nobody owned the project." It lost about $8,000 and two months before switching to an agency (Reddit). Upwork works well when one capable freelancer can do the whole job and you can manage them.

11. Fiverr

Starting price
$80 for one page (one seller)

Fiverr lists more than 36,000 website redesign services, sold as fixed-price gigs with set deliverables (Fiverr). One typical Wix redesign gig costs $80 for one page, $150 for up to three pages, and $300 for up to five, delivered in three to seven days. Basic search setup is an optional add-on (Fiverr). That same designer's portfolio shows a full redesign for a London spa that cost $800 to $1,000 and took one to three months, which is closer to what a whole site costs than the gig prices suggest.

Read Fiverr's terms before you order. You get the rights to the delivered work once it's fully paid for, unless the gig says otherwise, and some gigs charge extra for a Commercial Use License covering business use. Fiverr also "does not provide any guarantee of the level of service offered by Sellers" (Fiverr). Fiverr fits a small, well-defined job, such as refreshing a few pages on a site you'll keep editing yourself.

Design subscriptions

A design subscription charges a flat monthly fee for a steady stream of design work. You send requests, a designer works through them one at a time, and you can pause or cancel. It's built for companies with ongoing design needs rather than a single redesign.

12. Designjoy

Starting price
$4,995/mo

Designjoy is the best-known design subscription, run entirely by its founder, Brett, who doesn't hire other designers or outsource the work (Designjoy). Its plan is shown at $4,995 a month for one request at a time, and it includes Webflow development. A full website counts as one large request that Designjoy breaks into pieces, delivering "a reasonable amount of work every 24-48 hours until the entire request is done." Once the site is built, it's transferred to your own Webflow account. If you're not happy after the first week, you can get 75% of your money back.

The model puts the thinking on you. You write your requests on a Trello board, and Designjoy's page describes no audit of your current site, no copywriting, and no plan for redirects or search rankings. The founder has said that "Clients can't ask for changes of any size after their subscription ends" (Reddit). Designjoy suits a funded company that wants senior design and a Webflow build and already knows what its site should say.

How the 12 services compare

The biggest differences between these services show up in the last two columns: what happens to your search rankings during the move, and who works on the site after it launches.

Service

What you're buying

Starting price

Search rankings during the move

After launch

Kite

An AI marketer that redesigns and then runs the site

Free plan; Growth $100/mo

Keeps the addresses of pages that rank, redirects pages that move, carries over metadata

Compares results with the old site, tests changes, adds pages

Repaint

An AI tool you direct in chat

$25/mo after a 14-day trial

Can keep page addresses and redirect pages that move

You make changes in chat

Macaly

An AI tool you direct in chat

Free; own domain from $10/mo

Carries titles and descriptions; old pages go on a to-do list

You make changes in chat

Markio

An AI tool for local businesses

$29.99/mo

Titles, canonical URLs, and sitemap; no ranking guarantee

You make changes in chat

Wix

An AI rebuild inside Wix

Paid plans from $17/mo, billed yearly

Not covered in Wix's help article

You edit in Wix, and the site must stay on Wix

GoDaddy

A designer who builds with you

Quoted on your first call

Maps old URLs and sets up 301 redirects

You edit, or pay $149.99/mo for Website Care

B12

A team that sets up a new site

$1,999 setup plus $199/mo

Recommends starting fresh

You request updates; Advanced adds a monthly blog post

SmartSites

An agency project

From $5,000

Page-by-page redirect plan

Three months of hosting free, then a monthly fee

WebFX

An agency project

Custom designs from $8,000

Advises designing around pages that rank

Maintenance available

Upwork

A freelancer you manage

Typically $1,000 to $5,000

Whatever you write into the contract

You decide who maintains it

Fiverr

A fixed-price gig

$80 for one page (one seller)

Search setup is often an add-on

You order more gigs

Designjoy

A monthly design subscription

$4,995/mo

Not covered

No changes after you cancel

Prices come from each provider's own pages in November 2026. Confirm them before you buy, since several change often.

How to choose a website redesign service

Start with one question: what do you want to be true a month after the new site launches?

  • If you want the site to keep getting better without hiring anyone again, choose an AI marketer. Kite rebuilds the site, then measures it against the old one and keeps improving it on the same plan. You can see three redesigns of your own homepage for free before you decide.
  • If you'd rather make every change yourself and keep costs low, choose an AI redesign tool. Repaint is the most careful about page addresses, Markio suits local service businesses, and Macaly is the cheapest.
  • If you want a person to do the building and a platform to look after the site, GoDaddy and B12 offer done-for-you design on their own platforms.
  • If your site needs custom features or a full rebrand and you have the budget, hire an agency that publishes its process and prices, such as SmartSites or WebFX.
  • If the job is small and clearly scoped, and you're comfortable managing it, a freelancer on Upwork or Fiverr costs the least.

Whatever you choose, check two things before you pay. First, get the plan for your search rankings in writing. It should say that pages which rank keep their addresses and that every page that moves gets a redirect. Second, ask where the new site will live and whether you can take it with you if you leave. For the full step-by-step method, read Kite's guide to redesigning or refreshing your website and brand, and for a site that's moving platforms, see migrating your website without losing search rankings.

Common questions

How long does a website redesign take?

A website redesign takes anywhere from an afternoon to several months, depending on who does it. AI tools build a first version in minutes: Kite shows three homepage versions in about a minute and builds the real site several minutes after that, and Repaint says a simple site can be published the same day. GoDaddy aims to publish its Build it with me sites in a single 60-minute session, and B12 launches its done-for-you sites within a month. With people doing the work, Upwork puts a five- to ten-page site at two to six weeks, SmartSites says a simple site can launch in four to six weeks, and WebFX says a custom redesign takes one to six months. Delays usually come from feedback rounds and from the provider's availability, as Michael Lynch found when his three-page project ran to eight months.

Should a small business hire a freelancer or an agency to redesign its website?

Hire a freelancer when one person can do the whole job and you have time to manage it, and hire an agency when you need someone to own the project from start to finish. After his $46,000 agency project, Michael Lynch concluded that "an individual freelancer would have been a better fit for a business of my size" (Michael Lynch). The business on Reddit that tried a separate freelance designer and developer found the opposite problem: nobody coordinated the two, so the owners became the project managers by default. If you don't want to manage anyone, an AI marketer such as Kite owns the project itself and asks for your approval at the decisions that matter.

Can AI redesign my website by itself?

Yes. An AI agent can now carry a redesign from the audit through to launch, and the useful question is how much of that job a given product takes on. Tools such as Repaint and Macaly rebuild your pages from your existing content and leave the decisions about your message to you. Kite also decides what to keep and what to rewrite based on which pages rank and convert, protects the addresses that bring in traffic, and measures the new site after launch. You stay in charge of what goes live, because Kite asks for your approval before it publishes. Once you trust its work, you can give it more room to publish changes on its own.

Who owns my website after a redesign?

You usually own the content, but whether you can take the site somewhere else depends on where it's built. SmartSites says you own 100% of the design, code, and content, and WebFX also says you own the site. Designjoy transfers the finished site to your own Webflow account. On Fiverr, the rights pass to you once the work is fully paid for, unless the gig says otherwise. Sites built on Wix and B12 must stay on their servers, and Repaint doesn't offer code export (Repaint). With Kite, you can download your site's code at any time on any plan, and a developer can host it anywhere that runs a Next.js site.

Sources

About the author

Devon Wells leads product marketing at Kite, the AI marketer. He spent a decade marketing industrial AI, from self-driving trucks to computer vision, but now Kite handles most of the work itself.

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