Lemlist + Kite

Kite turns a researched prospect list into leads inside a Lemlist campaign, with every field the sequence needs already filled in. Say you sell scheduling software to physical therapy clinics and ask Kite for owners of practices with three or more locations. Kite finds the companies and people with its built-in research sources, confirms each person's current role, and scores every prospect from one to five against your ideal customer profile. Then it adds the best matches to the campaign you picked.

Each lead it adds can carry:

• the person's first name, last name, work email, phone number, and timezone
• their job title and LinkedIn profile
• the company name and website domain
• a personalized icebreaker, written from what Kite learned about that clinic
• custom variables your templates use, such as the number of locations or the city

Kite can tell Lemlist to skip anyone already in another of your campaigns, so a prospect your colleague emailed last month doesn't get a second, unrelated sequence. It can also assign each lead to the teammate who owns the account.

Lemlist has its own people and company database too. When you'd rather prospect there, Kite searches it with Lemlist's filters, such as job title, seniority, location, industry, and company size. When it adds a lead, Kite can also ask Lemlist to find a missing email or phone number, verify the email, or enrich the record from the person's LinkedIn profile.

Kite builds the campaign itself, not just the lead list. It creates the campaign and writes each step of its sequence in your brand voice, around what your prospects care about. Lemlist sequences can mix channels, so Kite can write:

• emails, with a subject line and body for the first message and every follow-up
• LinkedIn steps that visit a prospect's profile, send a connection invite, or send a message
• phone and WhatsApp steps
• manual tasks for something a person should do by hand
• conditional steps that branch the sequence, such as sending a LinkedIn invite only to people who opened the first email

Kite also sets the timing. It writes the delay between steps and creates the sending schedule, with the days, hours, timezone, and daily limit you want. It chooses the campaign settings too, such as stopping the sequence for a lead who replies, books a meeting, or clicks a link, and whether to track opens and clicks.

When the campaign is ready, Kite brings you the sequence, the audience, and the schedule to review. You start the campaign from Lemlist when you're happy with it. If a running campaign needs to stop, such as when your offer changes mid-week, Kite can pause it for you.

Lemlist watchlists track the moments that make a prospect worth contacting now, and Kite reads them. Lemlist calls these moments signals. They include:

• a person changing jobs
• a company hiring, adding a new employee, or raising a round of funding
• someone from a target company visiting your website
• activity on a LinkedIn profile or topic you follow

Kite judges each one against your ideal customer profile before it acts. Say your watchlist shows that a head of operations who loved your product at their last company just started at a new clinic group. Kite checks that the new company fits, writes an icebreaker that mentions the move, and adds them to a campaign written for champions in new roles. If the moment calls for a personal touch instead, Kite creates a task for the right teammate with a due date and a note about what changed.

You can ask Kite to check your watchlists on a regular schedule, such as every weekday morning. Kite reviews the new items each time and reports what it did with them.

Kite reads the conversation history with each lead, then updates the lead's status in Lemlist so your team knows who to talk to first. When a clinic owner replies asking for pricing, Kite marks them as interested in that campaign. When someone says the timing is wrong, Kite marks them as not interested, or pauses them so the follow-ups stop without losing the record.

Kite can also act across all of your campaigns at once. If a prospect asks you to stop contacting them, Kite marks them as not interested everywhere and adds their email, or their whole company domain, to your Lemlist unsubscribe list. If someone opts back in later, Kite can remove them from that list.

Interested replies need a person to follow up, so Kite creates a task for the right teammate with the context they need. It can also add a note to the company's record in Lemlist, such as what the prospect asked about and which step they replied to. Kite can draft a response, and your teammate sends it from Lemlist.

Kite reads each campaign's results in Lemlist and uses them to decide what to change. It can look at any date range and break the numbers down by channel, by sender, and by the A and B versions of a step you're testing. It also reads the activity on each lead, such as opens, clicks, replies, and LinkedIn invites accepted.

Those numbers point to specific fixes. Say the LinkedIn invite in your clinic campaign gets accepted often but the email that follows gets few replies. Kite rewrites that email to build on the new connection and updates the step in Lemlist. If one subject line version clearly beats the other, Kite rewrites the step around the winner.

Kite can also pull the list of leads in each state, such as everyone who opened but didn't reply, everyone who booked a meeting, or everyone whose email bounced. That gives it a ready audience for the next step, like a different follow-up for people who opened three times.