How can an AI marketing agent use CompanyEnrich for marketing?
An AI marketing agent can use CompanyEnrich to answer the questions that come before any outbound campaign: which companies look like the customers you already win, who works at them, and what you're missing about the leads already in your pipeline. CompanyEnrich is a B2B company data provider. Give it a company's domain and it returns a company profile. Give it a set of filters and it searches its database for the companies and people that match.
Kite is one example of an agent that does this work. It decides which companies are worth pursuing based on what it knows about your business, uses CompanyEnrich to find and describe them, and then carries the list forward. It scores each account, finds contact details, adds the leads to your CRM, and writes the outreach.
Marketing jobs Kite can do with CompanyEnrich
Kite uses CompanyEnrich as a research source for outbound and account-based work. The jobs below start from the customers you already have and move outward to new accounts, new contacts, and the leads arriving today.
Find companies like your best customers
The fastest way to a good target list is to start from customers you'd happily sign again, and that's how Kite uses CompanyEnrich's similar-company search. Kite gives CompanyEnrich the domain of a strong customer, and CompanyEnrich returns companies that resemble it in industry, size, and other characteristics.
Say you mention in Slack that your three best deals this quarter were regional logistics companies with a few hundred employees. Kite takes those three domains and finds the companies most like them. Before pulling the full list, it checks how many similar companies exist, so it knows whether it's looking at a focused group of 80 or a sprawling market of 8,000. Then it removes your current customers and anyone already in your connected CRM, scores the rest from one to five against your ideal customer profile, and explains in a sentence why each company made the list.
Build a target account list from your ideal customer profile
When you want a market rather than a lookalike, Kite searches CompanyEnrich's company database directly. It turns your ideal customer profile into the filters CompanyEnrich understands:
- industry, using CompanyEnrich's industry list and its NAICS codes
- employee count and revenue
- founding year
- country, state, city, or region
- keywords that describe what the company does
- technologies the company uses
Kite already knows your positioning and your customers from its research on your business, so you don't have to write those filters yourself. It also checks its wording against CompanyEnrich's own vocabulary. If your best customers run Shopify, Kite looks up the exact technology name CompanyEnrich uses before searching, so the filter catches every store that matches.
Kite counts the matches before it pulls anything. If a search for "B2B software companies in the US" matches 40,000 companies, Kite narrows it by size or keyword until the list is one your team could realistically work. A single search returns up to 10,000 companies, and Kite can run larger pulls as a background export in your CompanyEnrich account.
Find the right people at those companies
A list of companies only becomes a campaign once you know who to talk to. Kite searches CompanyEnrich's people data by company and job title, using CompanyEnrich's list of positions to match your target roles to the titles people actually hold. If you sell analytics software to growth teams, Kite might look for heads of growth, demand generation leaders, and marketing operations managers at every company on your account list.
For large audiences, Kite can export up to 50,000 people at once as a background job and collect the file when it's ready. It then adds professional email addresses through Apollo, which comes built into Kite, so each person on the list is ready for outreach.
Fill in missing details on the leads you already have
Records arrive incomplete all the time. A webinar list has company names but no industry, and a CRM import has domains but no headcount. Kite uses CompanyEnrich to fill in those gaps. It looks up a company by its domain, or by its name or LinkedIn, X, Facebook, or Instagram address when there's no domain to work from. It can enrich up to 50 domains in a single request, and it can read a company's observed employee count and size range.
The same lookup works for people. When a new signup arrives as jordan@northwindfreight.com, Kite asks CompanyEnrich to identify the company from the email's domain and then match the person. With that profile in hand, Kite compares the lead with your ideal customer profile, drafts a reply with a sensible next step, and records the lead in your connected CRM.
What Kite reads in CompanyEnrich
Information Kite can read
- Company profilesThe details CompanyEnrich holds on a company, looked up by domain, name, or social profile address, singly or in batches of up to 50.
- Similar companiesThe companies CompanyEnrich considers most like a given domain, along with a count of how many there are.
- Company search results and countsCompanies matching filters for industry, employees, revenue, founding year, location, keywords, and technology.
- People search resultsPeople at the companies Kite is researching, filtered by job title, including large exports that run in the background.
- Person matches from a work emailThe company behind an email domain and the person who most likely owns the address.
- Workforce figuresA company's observed employee count and its employee size range.
- Filter vocabulariesCompanyEnrich's lists of industries, technologies, keywords, job titles, and locations, which Kite uses to write searches that match the database exactly.
How Kite connects to CompanyEnrich
Add an API key for your CompanyEnrich account. Kite uses the access granted to that key. When a task first needs CompanyEnrich, Kite sends you a link in the conversation to connect it, and you paste your key there. CompanyEnrich isn't one of the data sources built into Kite, so you need your own account. Lookups draw on that account's CompanyEnrich credits, and Kite can check your remaining balance before a large pull.
From there, you can start with a goal instead of a search. Ask Kite to "find 200 companies like our five best customers," and it works out the seed customers, the exclusions, and the list size before it starts searching.
How-to guides using CompanyEnrich
- How to find companies similar to your best customers with CompanyEnrich Kite starts from the domains of your strongest customers, finds the companies most like them, removes the ones you already know, and returns a scored account list with a reason for each company.
- How to find contacts at companies like your best customers with CompanyEnrich and Apollo CompanyEnrich supplies the lookalike companies, and Apollo supplies the people and their professional email addresses. Kite passes each account from one to the other and returns a contact list ready for outreach.
Where CompanyEnrich fits in Kite's marketing work
CompanyEnrich gives Kite another source for the company and people research behind a lead list. Kite uses it to find accounts that match your criteria and the people inside them, then scores the prospects, adds contact details, and puts the list into your CRM or an outreach campaign.
This is where CompanyEnrich does its most distinctive work. Its similar-company search lets Kite go straight from a handful of customer domains to a ranked list of lookalike accounts.
Kite reads your closed deals in your connected CRM and uses CompanyEnrich to fill in the company details your CRM is missing, such as industry, size, and location. That makes the pattern behind your best customers visible, and those customers then become the seeds for the next lookalike search.
Common questions
Can Kite get email addresses for the people it finds in CompanyEnrich?
Yes. Kite finds the right people with CompanyEnrich and adds their professional email addresses through Apollo, which comes built into Kite with no separate account. Each contact arrives with their name, current role, company, and email when one is available.
Why connect CompanyEnrich when Kite already has company data built in?
Connect it when CompanyEnrich is the data your team already trusts and pays for. Kite's built-in sources, such as Apollo and Crustdata, still work without it. Adding CompanyEnrich lets Kite build lists from the same database your sales team uses, so the accounts Kite finds line up with the ones your team has been researching.
How large a list can Kite pull from CompanyEnrich?
A single company or people search returns up to 10,000 results. For bigger audiences, Kite runs an export in the background, up to 50,000 people per export, and picks up the file when CompanyEnrich finishes it.