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Get press coverage
You have news. I get it to the reporters who cover it.
I shape the story, find the journalists who recently wrote about news like yours, and write each one a pitch from their own work.
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You
We're launching a wok made from recycled cast iron on March 3. Who should we pitch?
KiteI read recent stories on sustainable cookware and kitchen gear. Here are the reporters who fit, with the angle for each one.
Media listDraft
| Reporter | Covers | Recent story | Angle |
|---|---|---|---|
| Food editor, home magazine | Kitchen gear | Pans that last a lifetime | Made to last |
| Reporter, daily paper | Circular economy | Recycled metals in manufacturing | Recycled iron |
| Host, cooking podcast | Home cooks | An episode on cast iron care | Founder interview |
Approve the listAsk for changes
What I do. I run your press outreach from story to coverage.
Shape the story
I turn your update into an angle a reporter would care about, with a press kit page, a founder bio and images.
Find the right reporters
I start from articles published in recent months on your topic, so every name on the list covers stories like yours.
Write each pitch for its reader
Every email ties your news to something that reporter already wrote, and goes out from your address once you approve it.
Follow up and track coverage
I send one follow-up and watch for articles that mention your company and your news.
One announcement, a pitch for each reporter.
Ironbark launches a recycled cast iron wok
- Cast from reclaimed iron at the same foundry as the skillets.
- On sale from March 3.
- The founder is available for interviews.
To the food editor who wrote about pans that last
- Opens with her article, by name.
- One line on why the wok belongs in that story.
- Offers a review sample and time with the founder.
- The story starts from what is new and true.
- The pitch connects your news to the reporter's own work.
- One clear ask that is easy to say yes to.
Ironbark Cookware is an example business.
Built on real data
Gmail
Every reporter on the list comes from articles they published in recent months, linked so you can check the fit. Each pitch goes out individually from your connected Gmail.
How it starts. Three steps to your first result.
- 1Connect your tools
Connects to your tools
Connect Gmail so every pitch goes out from your own address, one reporter at a time.
- 2Tell me the goal
Tell me the news
Share the announcement, the date and any embargo, and I propose the angles.
- 3Approve the work
Approve the list and the pitches
Remove anyone you would rather skip, add reporters you know, and each pitch goes out when you approve it.
Your AI marketer.Wherever you work.
At your desk? Open Kite.ai. Away from your laptop? Use Kite in your phone browser. Prefer to work in Slack? Kite works there too.
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Tell me your news. I’ll find the reporters who cover it.
Start your 7-day free trial and get your first media list.
Get started freeQuestions. Before you start.
Do I need a media database like Cision or Muck Rack?
No. I find reporters from the articles they have published recently, which is often a better guide to what they will cover than a database listing.
How many journalists should I pitch?
As many as genuinely fit your story. For most small companies, that is between 10 and 30 for one announcement.
Can you handle an embargoed announcement?
I write the embargo date and terms into each pitch, so reporters know when the story can run. Keep your own note of who agreed to the embargo.
Can you pitch podcasts and newsletters too?
Yes. I find the shows and writers who recently covered your topic, read their recent episodes or issues, and write each pitch for them.
Can I work with you in Slack?
Yes. You can work with me at kite.ai in your browser, on desktop or phone, or in any channel of your own Slack.