How do I send my Apollo prospects to Salesloft?
The most direct way to send Apollo prospects to Salesloft is Apollo's own Salesloft integration. Apollo lists Salesloft among its built-in integrations, so you can connect the two accounts from Apollo's integration settings and push the contacts you've saved in Apollo over to Salesloft as people. Which fields travel and how existing records are handled depend on the settings Apollo gives you for that connection and on your Apollo plan. If you'd rather not connect the tools, you can export your saved contacts from Apollo as a CSV file and upload it with Salesloft's people import, matching each column to a Salesloft field.
Either route moves records reliably. Neither one decides which records should move. If you saved 150 people from an Apollo search, 150 people land in Salesloft, including the one who changed jobs in the spring, the company that's already your customer, and the address that will bounce. That matters more in Salesloft than it would in a CRM, because Salesloft is a sales engagement tool. Its main job is running cadences, which are the timed series of emails, calls, and LinkedIn steps a rep works through for each person. A prospect who doesn't belong in Salesloft is a prospect who's about to get outreach they shouldn't.
The rep who picks up the person also needs a reason to reach out. A record with a name, a title, and an email tells them who the person is, but not why they were chosen or what to say first, so the rep ends up redoing the research before the first step of the cadence.
A good result is a set of Salesloft people who fit your ideal customer profile and still hold the role, with no duplicates of people you already have, each carrying a note on why they're worth contacting, and each placed in the right cadence under the right rep.
Kite does that work for you. It qualifies the prospects before they reach Salesloft, checks for people who already exist, writes the new people with the research attached, and enrolls them in a cadence once you approve.
How to get started
Start by telling Kite which prospects you want in Salesloft and, if you know it, which cadence they belong in. You can point it at people you've already found:
"Send the Apollo contacts I labeled Q4 Fintech to Salesloft and put the good ones in our Fintech Intro cadence."
Or you can ask Kite to find them:
"Find 40 heads of marketing at US fintech companies with 50 to 500 employees, add the best ones to Salesloft, and suggest a cadence for them."
Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. By the time you ask, it already knows your ideal customer profile, your current customers, and your competitors from that research, so it can propose the titles, seniority, company size, and locations to target without a long brief. Confirm the profile or adjust it, and Kite starts. You can ask in the Kite web app or in Slack.
You'll need to connect your Salesloft account so Kite can read your people, cadences, and team members and create records. To find new prospects, you don't need an Apollo account, because Kite has its own Apollo connection built in. To work from prospects you've already saved in Apollo, connect your own Apollo account, or export the contacts as a CSV file and share it in the conversation.
Creating people in Salesloft is routine work, so Kite does it and then tells you what it did. Adding people to a cadence is different, because the cadence starts sending, so Kite shows you who it wants to enroll and where, and waits for your approval.
How Kite sends Apollo prospects to Salesloft
Where do the prospects come from?
Kite works from the prospects you've already saved in Apollo, or it finds new ones in Apollo's database, depending on what you ask for. With your Apollo account connected, it searches your Apollo contacts by name, title, company, stage, or keyword, and it reads your stages, labels, and team members so it can match what you asked for. If you shared a CSV export, it reads the file from the conversation.
When you ask Kite to find prospects, it uses its built-in Apollo connection. It searches for companies by headcount, location, revenue, funding, keywords, and the technology they use, then searches for people at those companies by job title, seniority, and location. Kite puts every part of your profile that Apollo can filter on into the search itself, so it isn't sorting through people who were never a fit. It also reads each company's open job postings and recent news in Apollo, which often gives the first step of the cadence something specific to say, such as a new marketing hire or a funding round.
Who is worth sending?
Kite decides who belongs in Salesloft by checking each prospect against your profile before it enriches anyone. First it confirms that the person still holds the role at that company, using their public profile or the company's own pages, and it drops anyone who has moved on. Next it removes your existing customers, your competitors, and anyone who has opted out of hearing from you.
Every prospect who passes gets a fit score from one to five, with a one-line reason, such as "VP of marketing at a 200-person lending company that just posted two demand-generation roles." When the list runs past about fifteen people, Kite splits it into primary and secondary groups, which often maps neatly onto two cadences: a more personal one for the primary group and a lighter one for the rest.
If fewer people qualify than you asked for, Kite tells you how many it found and why the rest fell short. A short list is the better outcome here, because everyone who reaches Salesloft is headed for outreach.
What contact details go on each person?
Kite enriches each qualified prospect with the details a rep needs before the first step. Apollo's person enrichment supplies the work email, LinkedIn profile, current title, and seniority. Its company enrichment supplies the company's domain, industry, employee count, revenue, funding, and technology, which Kite uses for the research note.
Kite keeps the verification status of each email exactly as Apollo returns it, whether that's verified, catch-all, risky, or unverified. A missing email stays marked as not found rather than guessed. That status matters before a cadence starts, since an email step sent to a bad address bounces and hurts the sender's reputation. Kite includes only business details, which means it leaves out personal email addresses and personal phone numbers.
Is this person already in Salesloft?
Kite looks through the people already in your Salesloft account before it creates anyone, so your team doesn't end up with two records for the same person. Salesloft identifies a person mainly by email address, so Kite matches on email first and on name and company when an email is missing.
When someone is already there, Kite doesn't create a second record. It adds a note to the existing person with the new research, and it flags them in its summary so you can decide whether they should join the new cadence or stay where they are. Someone already in the middle of another cadence usually shouldn't get a second set of emails from your team.
Creating the people and their notes
Kite creates each new person in Salesloft with the details a rep needs to start the cadence. Each person gets the following:
- First and last name
- Work email
- Job title
- Company name
Kite then adds a note to each person. The note explains why the person fits your profile, gives the fit score and its reason, records any recent event worth mentioning, such as a funding round or an open role, and cites the source for each fact. A rep who opens the person in Salesloft sees the reason for the outreach right there and can write the first email without starting the research over.
Which cadence, and which rep?
Kite reads the cadences in your Salesloft account and the members of your team, then proposes which cadence each person should join and which rep should own each enrollment. If you named a cadence in your request, Kite uses it. If you didn't, it suggests one based on the cadence names and the group each person is in, and it asks you when none of your cadences is a clear fit.
Kite shows you the plan before anything is enrolled: who goes into which cadence, under which rep, and anyone it held back, such as people with risky emails or people already in another cadence. Approve it, and Kite adds each person to their cadence with the owner you agreed on. Salesloft then runs the cadence steps the way it always does.
What Kite reports back
When the work is done, Kite posts a summary in the conversation where you asked. It says how many people it created, how many already existed and got a note instead, how many it enrolled in each cadence, and who it skipped and why. It also reports how many people it delivered against how many you asked for, and how many have a verified work email. The full list comes with it as a table, so you can scan it without opening Salesloft.
If you want new prospects sent regularly, ask Kite to run the same job every week. Each run finds new people who match your profile, checks Salesloft for anyone already there, creates the rest with their notes, and brings you the cadence plan to approve. Kite can also draft a personalized opening email for each primary prospect, which your rep can use in the cadence's first step.
What the finished work contains
When Kite finishes, your Salesloft account holds a set of qualified people that your reps can start working right away, and your conversation with Kite holds the record of what changed.
People
Each new person has their name, work email, title, and company, and only people who passed the fit check are there.
Notes
Each person has a note explaining why they were chosen, their fit score and its reason, the recent event that makes now a good time to reach out, and the sources behind the research. People who already existed get the same note on their existing record.
Cadence enrollments
Each approved person sits in the cadence you agreed on, owned by the rep you agreed on, ready for the first step.
The summary
The conversation shows what Kite created, noted, enrolled, and skipped, along with the full table of prospects and the verification status of every email.
Common questions
Do I need my own Apollo account?
No, you don't need your own Apollo account for Kite to find new prospects, because it searches and enriches through its own Apollo connection. Connect your own account when you want Kite to work from contacts you've already saved, labeled, or staged in Apollo.
Why not just use Apollo's own sequences instead of Salesloft?
You can, and many small teams do, because Apollo includes its own email sequences. Teams usually keep Salesloft when their reps already live in it for calls, email, and LinkedIn steps, or when managers rely on its cadence reporting. In that case Apollo stays the place you find people, Salesloft stays the place you work them, and the job on this page is moving the right people from one to the other.
How much does Salesloft cost per month?
Salesloft doesn't publish its prices, so you get a quote from its sales team based on how many reps you have and which features you need. It's priced per user, like most sales engagement tools. Kite's own price doesn't change with the number of people on your team, because Kite is priced per workspace.
Can Kite update people who are already in Salesloft?
Kite adds a note with its research to people who already exist in Salesloft, and it can enroll them in a cadence once you approve. It doesn't change the fields on an existing person, such as their title or email, so if a record is out of date, Kite tells you in its summary and you can correct it in Salesloft.