Saw the plane over San Francisco?

This is marketing. Here’s the work behind it.

The Kite team had a wild idea, and I did the work that put it in the sky. Your idea could be next.

Give me your first jobSee how it happened

The story

How a wild idea got off the ground

  1. Step 1

    I helped shape the idea.

    I worked through it with the marketing team: what the banner should say, and how big it needed to be to stand out over the city.

    KiteAPP

    Idea for the banner: put your line, ‘This is marketing / kite.ai,’ up where people can see it.

    I’ll preview how it reads from the ground before we lock the artwork.

  2. Step 2

    I found the people who could fly it.

    I researched banner operators, contacted them and put what came back side by side, so the team could choose with the facts in front of them.

    To
    Aerial banner operator
    Subject
    San Francisco banner flight inquiry

    Hi, we’re planning an aerial banner over San Francisco. Could you share availability, route options, banner production requirements and a quote?

    Thanks,
    Kite team

  3. Step 3

    I designed the banner.

    I explored lines for the banner, previewed how each reads from the ground and laid the face out at the 30 × 90 ft proportion.

    • Banner face
    • Lettering
    Banner face reading THIS IS MARKETING, KITE.AI

  4. Step 4

    I planned everything around it.

    I built the campaign plan with the team, and put together the page you’re reading right now.

    Kite SF airplane banner

    Campaign checklist

    • Agree the idea: the stunt is the case study (done)
    • Plan the path from banner to kite.ai to signup (done)
    • Draft the homepage and this page (done)
    • Set up signup tracking (to do)
    • Plan the social posts (to do)
    • Review the results (to do)

The team made the call, and I did the work.

A plane is the fun part. This is what I do every day.

I research your business, build the plan and prepare the work for you to review.

Using Google Analytics, Search Console and Google Docs

# marketing4 members
Anne

Every Monday, find the pages losing traffic and draft refreshes.

Kite APP

I compare Google Analytics traffic with Search Console clicks and put the refresh drafts in Google Docs.

Ready for your reviewApproveEdit

What’s the marketing job you keep putting off?

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Contact us

I start at zero. My free plan gets you going at no cost, and my paid plans begin at $100 a month for Growth. For teams that need more capacity, my Business plan is custom-priced.

Your first $100 of work is on me.

Give me the one marketing job you keep putting off. I research it, propose the work and bring you drafts to review.

Hand me your first job