--- title: Make a product launch video description: Kite turns the true details of your launch into a finished 60-second launch film, built as a short story around your real product screens, without a video agency or a production crew. slug: /use-cases/product-launch-video page_type: use-case lead_prompt: How do I make a product launch video with AI? target_prompts: - Can an AI marketing agent make a short product launch film? - How do I create a launch video for a new product? - How long should a product launch video be? - Can AI make a launch video without a production team? - What should a 60-second product video include? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-24' date_modified: '2026-10-24' --- # Make a product launch video ## Key Takeaways - A strong product launch video is a short story, not a feature tour. Someone wants something, something stands in the way, and your product causes the turn, shown on your real product screens. - Sixty seconds is the right length for a launch film that lives on your website, at an event, or at the top of a launch post. For social feeds, a vertical cut of 15 to 34 seconds works better. - Kite can make a finished launch film without a production team. It drafts about six directions from true details about your company, picks the strongest, and produces the film with your own images and product screens first, generating only the people, voices, music, and sound the story still needs. - Kite checks the finished film from the first frame to the last before you see it, then makes new versions from notes you pin to exact moments. - You get a playable video file, and the editable source project is available when your team wants to change the film further. ## Why a launch video is worth making A launch gets one moment of attention. People see the announcement once, on LinkedIn, on X, in an email, or on your homepage, and they decide in a few seconds whether your new product matters to them. A short film carries that moment better than a paragraph of copy, because it can show the product doing something real while the viewer watches. Making one has usually meant hiring a video agency. A typical agency launch film takes weeks of briefing, scripting, shooting, and editing, and it costs more than most small teams can spend on a single asset. So many launches go out with a screenshot and a blog post instead, and the product never gets shown in motion. AI video tools have made footage cheap, but footage isn't a launch film. A launch film needs one clear promise, a story that makes the viewer care about the problem, a moment where the product visibly solves it, and an ending that tells the viewer what to do next. Getting those right takes knowledge of your product, your customers, and your brand, which is exactly the context a good marketer brings to the work. That's why an AI agent suits this job. Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Because it already knows your positioning, your customers, and your visual identity, it can take a launch film from the first idea to a finished video. Here's how it works. ## How long should a product launch video be? A product launch video should run about 60 seconds when it plays on your website, at an event, or as the main video in a launch announcement. Sixty seconds gives you room for a hook, the problem, two or three moments of the product in action, and a clear ending, without asking the viewer for more time than a launch earns. The right length depends on where people will watch it. Social feeds reward shorter, vertical videos, so a cut of 15 to 34 seconds suits Instagram Reels, TikTok, and YouTube Shorts. A longer film only works when every extra second shows something new. When a film repeats the same idea a fourth or fifth time, viewers start to feel the length. Kite makes a 60-second widescreen film by default when you ask for a launch film. You can ask for any length from 5 to 90 seconds and for a different shape, such as vertical for phones. ## What should a 60-second product launch video include? A 60-second launch video should open on a hook, show the problem quickly, put the product to work on screen, prove it worked, and end on your name and one clear next step. The order matters as much as the parts, because viewers leave the moment a film stops giving them a reason to stay. Kite's launch films follow a structure drawn from a study of 347 startup launch films. A typical 60-second film includes these parts: - **A hook in the first three seconds.** The opening frame is a finished composition, because X and LinkedIn use the first frame of a video as its thumbnail. - **The problem, shown early.** The viewer sees what's at stake before the product arrives. Some product screen, even the old way of doing the job, appears within the first six seconds. - **The product in use by about 20 seconds.** The product does something specific on screen, and a person reacts on either side of each screen moment, so the film never becomes a long screen recording. - **One piece of proof per moment.** Each product moment ends on a number or a result the viewer can read on a phone. A real result inside the story persuades more than a claim in the narration. - **The outcome on people.** The film shows what changed for the person in the story, not just on the screen. - **A tagline, your logo, and a call to action in the last four to six seconds.** The ending carries one practical fact, such as the launch date, a web address, or an offer, on screen long enough to read. Every spoken line is captioned so the film works with the sound off, and the music gets quiet just before the turn and loudest at the reveal. ## How Kite makes a product launch video Kite starts with what it already knows about your company: your positioning, your customers, the proof you have, and your brand's fonts and colors. Tell it what you're launching, such as "a 60-second launch film for our new scheduling feature, going out on October 28," and Kite works out the audience, the promise, and the call to action. Before writing any ideas, Kite looks at the launch videos and ads already running in your category. It then drafts several story directions, picks the strongest one or waits for your pick, and produces the film from your own images and product screens, generating only what's missing. It watches the finished film from start to end before delivering it. You get a playable video in the conversation and in the Videos section of the Kite web app. From there, you can pin notes to any moment, ask for another direction, or download the file and share it wherever your launch goes out. ### Start from what's true about your launch A launch film is only as good as the detail it's built on, so Kite begins with the true specifics of your product and your customers. That might be a number from your website, a complaint your customers share, the moment in their day your product changes, or a promise only your company can make. Kite reads these from your company's knowledge base and from your brief. Anything you state outright, such as a quoted line, a legal disclaimer, a price, or the launch date, stays in the film exactly as you wrote it, and the story makes room for it. Everything else in your brief is starting material that Kite can improve on if a stronger film needs it. ### Study the launch videos and ads in your category Kite looks at the ads and short videos already running in your category before it drafts any directions. It searches using up to five competitors and the words your buyers actually use for products like yours, and it keeps the ads and videos that speak to that topic. That research shows which structures, hooks, and formats are working for companies like yours. When a direction builds on one of these references, Kite says exactly what it borrows, whether that's the structure, the hook, or the format. Your film still uses your own product, your own claims, and your own brand. **Related pages** - Product launch video examples from small companies, and how to make one (coming soon): See how other small companies built their launch films and what made the strongest ones work. ### Draft several story directions and pick the strongest Kite drafts about six directions for each launch film, and each one starts from a different true detail about your company. Every direction is a three-line story: who wants what and what stands in the way, the turn that your product causes, and a closing frame that looks different from the opening. Kite tests each direction before choosing. If the story still works with your product removed, the product is decoration, and that direction loses. If you could swap in your closest competitor and the film would still be true, it's a template rather than your story, and it loses too. A second Kite specialist reviews the directions against these tests and picks the strongest one. Kite also chooses the shape of the story to suit what you're launching: - **A skit** works when the problem is social, such as an awkward meeting or a missed handoff, and your product's result can be the punchline. - **Ask, act, and prove** works for an AI assistant or agent. Someone asks for something, the product visibly does the work, and one number proves it, two or three times over. - **A narrated story** works when a founder's night-to-morning arc carries the promise, with each spoken benefit answered by the product on screen. - **A manifesto** works when the launch claims a new category, with words timed to the music and the product's action as the loudest moment. If you'd rather choose yourself, say so. Kite writes at least three directions and waits for your pick in Videos, each with its script, its opening hook, and a short note on why it fits your launch. You can also ask for storyboards first, and Kite returns the three strongest directions as one image each so you can compare them at a glance. ### Build the film around your real product Kite gathers your real material before it generates anything. It collects the hero images, product photos, demo clips, and team photos from your website, and it captures your product's screens directly. You can also upload images and videos in the Kite web app, or link a video you own on YouTube, X, or TikTok, and Kite will cut it into the film. Whenever real material exists, the moment where your product works uses it: a capture of your product, your own footage, or an asset you supplied. The story around it can be fiction, with a generated character in a generated office, but the proof is your actual product. Kite enlarges each screen moment on the one part that proves the point, so the key line is readable on a phone. From there, Kite generates what the story still needs, including people, voices, music, and sound effects. It writes the narration to be spoken, in plain sentences with one idea per line, and times each line to land just after the action it describes. Every piece of on-screen text uses your brand's fonts and colors. ### Check every frame before you see it Kite watches every finished launch film from the first frame to the last, with sound, before it calls the film ready. It checks that every line of text is readable and unclipped and that nothing changes across a cut that the plan didn't call for. For a film with people, voices, or many cuts, separate reviewers look at the story, the camera work, and the motion. Kite also checks the film against the launch structure: whether the turn lands, whether the proof is easy to see, and whether the sound rises and falls instead of sitting at one flat volume. When it delivers the film, Kite tells you which screens and numbers are real and which are illustrative, and which logos or likenesses still need permission. ### Review the film and ask for changes You review each finished film in Videos, where you can play it, read its script, and see why Kite chose that direction. When something needs to change, you pin a note to the exact moment, such as "Hold the dashboard longer" at the 24-second mark, or leave a note on the whole film. Kite makes a new version that changes what you noted and leaves everything else alone. It answers each note with what it changed, or explains why it couldn't, for example when a note would drop the launch date your brief required. You can also edit the script line by line, or switch to one of the other directions. Every earlier version stays available, so you can compare them or go back. ### Make the launch cuts and the posts that go with them A launch film usually needs a second version for social feeds. Ask Kite for a vertical cut of 15 to 34 seconds for Reels, TikTok, or Shorts, and it makes that as its own video, built for phones and for viewers who scroll. Kite can also write the rest of the launch around the film. It drafts the launch announcement, the posts for each social channel, the launch email, and a landing page for the new product, all from the same promise the film makes. You approve each piece before it goes out. **Related pages** - Make short-form social videos (coming soon): Turn your launch into vertical videos built for Reels, TikTok, and Shorts. - [Make video ads](/use-cases/video-ads.md): Promote the launch with paid video ads built from the same true details. ## What you get - **A set of story directions.** Each one comes with a script, an opening hook, and a plain explanation of why it fits your launch, so you can see the thinking before anything is made. - **The research behind the ideas.** The ads and short videos from your category that Kite looked at, with a note on what each direction borrows. - **A finished launch film.** A playable, downloadable video, 60 seconds and widescreen by default, built around your real product and set in your brand's fonts and colors. - **A note on what's real.** Kite tells you which screens and numbers in the film are real, which are illustrative, and what still needs permission before you publish. - **New versions on request.** Pinned notes, script edits, and other directions become new versions, with every earlier version kept. - **The editable source project, when you want it.** Your team or an editor can open it to change the film further. ## How to get started Start by telling Kite what you're launching and when. You might say, "Make a 60-second launch film for our new reporting feature, launching November 3," "We're launching on Product Hunt next week. Can you make a launch video?" or "Make a launch film for our homepage, then a 30-second vertical version for LinkedIn." You can work with Kite in the Kite web app or in Slack. Kite uses what it already knows about your business to set the audience, the promise, and the call to action. If you want to see the directions before anything is made, say so, and Kite will wait for your pick. Otherwise, it picks the strongest direction and delivers the finished film. Give Kite the details that only you know: the launch date, the offer, the exact wording legal needs, and any screens or footage you want included. If the product isn't public yet, upload screenshots or a screen recording so the film can show the real thing. ## Integrations used to make a product launch video Kite makes launch films with its own built-in research, image generation, and video production, so your first film needs nothing connected. You don't need a separate video tool, a stock footage subscription, or an account with a video generation provider. ### Bring in footage you already have You can upload your own images and videos in the Kite web app, or give Kite a link to a video you own or have permission to use on YouTube, X, or TikTok. Kite downloads the video and cuts the parts that fit into your launch film. ## Common questions ### Can AI make a launch video without a production team? Yes. Kite plans the story, writes the script, captures your product screens, generates the people, voices, music, and sound the story needs, and edits everything into one film. Your part is the brief, the details only you know, and the review. If your team includes an editor, they can take the editable source project and keep working from there. ### Can Kite make a launch video before the product is public? Yes. Upload screenshots or a screen recording of the product, and Kite builds the product moments from them. If no real screens are available yet, Kite can design screens that match your product and tell you exactly which shots use them, so you can swap in real captures before launch day. ### What's the difference between a launch film and a demo video? A demo video walks through features in order, while a launch film tells a short story in which the product causes the turn. A demo answers "How does it work?" for someone already interested. A launch film answers "Why should I care?" for someone seeing your product for the first time, so it shows two or three moments of the product working and leaves the full walkthrough for later. ### Can I put our founder on camera? Yes. Upload footage of yourself or your founder, or link a video you own, and Kite cuts it into the film. When the story calls for someone who isn't available, Kite can generate a presenter and a voice instead. ### Can Kite make a launch video every time we ship something? Yes. Ask for a film whenever a launch is coming, and Kite starts from everything it has already learned about your brand. When you pick a storyboard, Kite remembers that preference, so the next film starts closer to what you like. Kite can also propose one marketing video a week on its own, grounded in your current goals. Read more in Get marketing video ideas every week (coming soon).