--- title: Build a press kit page description: Kite builds a press kit page on your website with your company boilerplate, key facts, founder bios and photos, downloadable logos, recent announcements, and a press contact, written from what it already knows about your company and updated after every announcement. slug: /use-cases/press-kit-page page_type: use-case lead_prompt: How do I build a press kit page for my company with AI? target_prompts: - Can an AI marketing agent build a press kit page for my website? - What should a startup press kit include? - How do I make a media kit page for journalists? - Where should I put logos, boilerplate, and founder photos for the press? - Can AI write a company boilerplate and press page? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-20' date_modified: '2026-10-20' related_integrations: - /integrations/figma.md - /integrations/google-docs.md - /integrations/google-drive.md --- # Build a press kit page ## Key Takeaways - A press kit page is one public page on your website where journalists, podcast hosts, and partners can get everything they need to write about you: a short company description, key facts, founder bios and photos, logo files, recent announcements, and a press contact. - The page itself is quick to build. The real work is settling the facts on it, such as your founding year, funding, and how you describe what you do, so they match your About page, your press releases, and your LinkedIn profile. - Kite writes the boilerplate and fact sheet from the research it already keeps about your company, collects your logos and brand colors, asks you for the founder photos and any facts only you can confirm, and builds the page in your site's design. - Kite shows you a preview and publishes the page once you approve it. After each funding round, launch, or new hire, Kite updates the page so it never sends a reporter an old number. - You can work with Kite in your browser or in Slack. With Google Drive, Google Docs, or Figma connected, Kite can also pull logo files and photos from where your team keeps them and share the kit as a folder. ## Why a press kit page is worth building If journalists and partners keep emailing you for a logo, a founder headshot, or "a short paragraph about the company," you need a press kit page. Every one of those requests costs someone on your team twenty minutes of digging through folders, and the answer is often slightly different each time. A press kit page answers all of them with one link, and it's ready before the next announcement rather than assembled in a rush the morning a reporter calls. A good startup press kit usually includes: - a boilerplate, which is the one-paragraph description of your company that appears at the bottom of every press release - a short fact sheet with your founding year, headquarters, founders, team size, funding, and notable customers or numbers - founder and leadership bios, each with a high-resolution photo - logo files in the formats designers use, with versions for light and dark backgrounds - product screenshots or photos - your recent press releases and announcements, plus coverage you're proud of - a named press contact with an email address Building the page is the easy part. The harder part is the content. Your company description has probably drifted across your homepage, your LinkedIn page, and the last three pitch decks. Your funding total may be out of date in two of them. A reporter who copies the wrong version into an article creates a mistake that lives on in search results and AI answers. So the job really has three parts: - settle one approved version of your company's story and facts - gather the assets people actually ask for, in usable formats - publish them on a page that's easy to find, and keep it current Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Kite handles all three parts of this job, starting from the research it has already done on your company. ## How Kite builds your press kit page Kite starts with what it already knows. When your team signs up, Kite researches your company and records your positioning, products, customers, and competitors in your team's wiki, along with your logo, colors, and fonts. That research is most of what a press kit needs, so Kite doesn't start from a blank page. From there, Kite drafts the boilerplate and fact sheet, then lists the facts it couldn't confirm from public sources, such as your exact headcount or which customers you're allowed to name. It asks you for those, along with founder photos. Once you've filled the gaps, Kite builds the page on your website, adds the downloadable files, and shows you a preview. The page goes live when you approve it. After launch, Kite keeps the page tied to the facts in your wiki. When you announce a funding round or a new product, Kite updates the boilerplate, the fact sheet, and the list of announcements together, so the page stays accurate without anyone remembering to fix it. ### Write one approved version of your company story The boilerplate is the most reused paragraph your company owns, so Kite writes it first and treats it as the source for everything else on the page. A boilerplate is usually three to five sentences. It says what your company does, who it serves, what makes it different, and one or two facts that give a reporter a sense of scale, such as where you're based or how many customers you have. Kite writes it from your positioning and customer research rather than from your homepage headline, because a homepage is written to persuade buyers and a boilerplate is written to inform a reporter. For example, a homepage might say "Close your books in a day, not a week." The boilerplate turns that into a plain description a journalist can quote: what the product is, who uses it, when the company was founded, and who backs it. Kite also writes the fact sheet and the founder bios. For each fact, it notes where the information came from, such as your website, a public funding announcement, or a founder's LinkedIn profile. Facts that only you can confirm come back to you as questions. You might be asked whether the "200 customers" figure on your About page is still current, or whether your seed round should be listed with the investors named. Kite also offers a long and a short version of each founder bio, because a conference program and a podcast intro need different lengths. If you'd rather review the text where your team already edits documents, Kite can write the boilerplate, fact sheet, and bios into a Google Doc. Your team marks it up there, and Kite builds the page from the version you settle on. ### Gather logos, photos, and other assets people can actually use A press kit is only useful if the files work for the person downloading them. A designer laying out an article needs a logo with a transparent background, a version that works on a dark background, and a file that stays sharp at any size. A podcast host needs a square headshot. Kite gathers each asset with those uses in mind. Kite starts with the logo and brand colors it collected during onboarding. If your designers keep the official brand files in Figma, Kite can export the logo frames as SVG and PNG files straight from your brand library, so the press kit carries the same files your designers approved. If your brand assets live in a Google Drive folder, Kite finds them there and reads your brand guide for rules such as how much space to leave around the logo, so it can add a short usage note to the page. Founder photos need to be real photographs, so Kite asks you for them. You can upload them in the Kite web app, share them in Slack, or point Kite at the Drive folder where they live. Kite can clean them up for the page, for example by removing a busy office background so the headshots look consistent. For product images, Kite can capture screenshots of your product's public pages or use the screenshots you send. ### Build the page and make it easy to find Kite builds the press kit as a page on your website, in the same fonts, colors, and layout as the rest of the site. It usually lives at an address like yoursite.com/press and opens with the press contact and the boilerplate, because those are what a reporter on deadline needs first. Below that come the fact sheet, the founder bios with their photos, the logo files, product images, and your recent announcements. Each file can be downloaded straight from the page, so nobody has to email you to get it. Kite keeps the page open to everyone rather than putting it behind a form. A reporter who has to fill in their details to get a logo will often grab a blurry one from a search engine instead. Kite also links the page where people look for it. That usually means your website footer, your About page, and the bottom of each press release. Kite gives the page a clear title and description and adds structured data that describes your company, its logo, and its founders. Structured data is a short block of code that tells search engines and AI answer engines these facts in a form they can read reliably, which helps them describe your company the same way your press kit does. On a website Kite builds and hosts, Kite publishes the page itself after you approve the preview. If your site runs on [Webflow](/integrations/webflow.md) or lives in a [GitHub](/integrations/github.md) repository, Kite builds the page there through that connection. ### Keep the press kit current after every announcement A press kit goes stale the moment you raise a round, launch a product, or hire a new executive, and a stale one is worse than none because reporters trust it. Kite makes updating it part of the announcement itself. When Kite helps you write a funding announcement or a launch post, it also updates the boilerplate, the fact sheet, and the announcements list on the press page, and shows you all the changes together before anything goes live. When news happens outside a campaign Kite is running, you can tell it in a message, such as "We just hired Priya Shah as VP of Sales. Add her to the press page." Kite writes her bio, asks for a photo, and adds her to the leadership section. Kite records the new fact in your wiki too, so the next press release, About page update, or sales one-pager uses the same information. You can also ask Kite to review the press page on a schedule, such as once a month. Kite compares the page with the facts in your wiki and with recent public coverage of your company, then proposes any updates. That might mean replacing an outdated customer count or adding a strong new article to an "In the news" section. ### Answer press requests with the press kit The press kit page earns its keep when a request comes in. Every Kite team has its own email address, so you can forward a journalist's request to it. Kite reads what the reporter asked for and drafts a reply that answers their question, links to the press kit, and points to the specific files they need. You review the reply before it goes out. If the reporter needs something that doesn't belong on a public page, such as an embargoed announcement or extra photos for a feature, Kite can put those files in a Google Drive folder and share it with the reporter's email address as a viewer. On a website Kite hosts, its built-in analytics show how many people visit the press page, where they came from, and how often they click the download links. Kite can use that to see whether the page is reaching the people it was built for and where it should be linked more prominently. ## What you get - **A company boilerplate.** One approved paragraph that describes your company, written for reporters, ready to paste into press releases, partner pages, and event programs. - **A fact sheet.** Your founding year, headquarters, founders, team size, funding, and key numbers, with each fact checked against a source or confirmed by you. - **Founder and leadership bios.** A long and a short version of each bio, paired with a consistent headshot. - **A downloadable asset library.** Logo files for light and dark backgrounds in the formats designers use, along with founder photos and product images. - **A live press kit page.** The page is built in your site's design, linked from your footer and About page, and marked up with structured data about your company. - **A press kit that stays current.** Kite updates the page alongside each announcement and checks it on the schedule you choose. ## How to get started You can work with Kite in your browser or in Slack. Start by telling Kite what you need in plain language. You might write, "Reporters keep asking for our logo and a company description. Can you build a press kit page?" or "We're announcing our Series A next month. Get a press page ready before then." Kite comes back with a draft boilerplate, a fact sheet, and a short list of questions about the facts it couldn't confirm and the photos it needs. Once you answer, Kite builds the page and shares a preview. The page goes live when you approve it with the Publish button or a reply. Later updates follow the same pattern, and you can give Kite more autonomy once you trust it to make routine changes, such as adding a new announcement, without waiting for you. If Kite builds and hosts your website, you don't need to connect anything to get a press kit page. Connect Figma, Google Drive, or Google Docs when your brand files, photos, or review process live there. ## Integrations used to build a press kit page Kite can build a complete press kit page using its own research and the brand assets it collects during onboarding. Connected accounts let it pull the official files from where your team keeps them and share the kit the way your team already shares files. ### Pull your official brand files - [Figma + Kite](/integrations/figma.md): Kite reads your Figma brand library and exports the official logo and brand frames as SVG, PNG, or PDF files for the download section of the press kit. ### Find photos and share the kit as a folder - [Google Drive + Kite](/integrations/google-drive.md): Kite finds your founder photos, product images, and brand guide in Drive, saves the finished press kit files into a "Press kit" folder, and shares that folder with a reporter or partner as a viewer when they need more than the public page offers. ### Review the text where your team already edits - [Google Docs + Kite](/integrations/google-docs.md): Kite writes the boilerplate, fact sheet, and bios into a Google Doc for your team to edit, then builds the page from the version you approve. It can also export the fact sheet as a PDF for the download section. ## Common questions ### What's the difference between a press kit and a media kit? The terms often mean the same thing: a collection of company information and assets for journalists. Some people use "media kit" for a different document, though. Publishers, newsletters, and creators use a media kit to sell advertising or sponsorships, with audience numbers and rates. If you're helping reporters write about your company, you want a press kit. Kite can build either, and it will ask which one you mean if your request could go both ways. ### Should my press kit be a page or a downloadable file? Make it a page, with downloadable files on it. A page can be found through search and linked from anywhere, and it stays current because you update it in one place. A single PDF or zip file goes out of date the moment it's downloaded, and reporters can't copy text from it easily. Kite builds the page first and offers individual files for download from it. It can also export the fact sheet as a PDF for anyone who prefers one. ### Can AI write a good company boilerplate? Yes, as long as it works from real research on your company. A generic AI writing tool only knows what you paste into it, so its boilerplate tends to sound like every other company in your category. Kite writes from the positioning, customer, and competitor research it keeps in your wiki, so the paragraph says what actually sets you apart. You review it before it goes anywhere, and the facts in it come from sources Kite can point to or from answers you've confirmed. ### Can Kite write the press release for our announcement too? Yes. Kite writes launch announcements and can write the press release from the same facts as your press kit, with the boilerplate at the bottom. When the announcement goes out, Kite adds it to the press page. If you want help getting the story to reporters, that work is covered in [Run a media outreach campaign](/use-cases/media-outreach.md). ### Do we need a press kit before we've had any press coverage? Yes, and it's most useful then. The first reporters to write about a startup are often covering a launch or a funding round on a tight deadline, and a press kit page makes your company easy to write about accurately. It also gives search engines and AI answer engines one clear, consistent description of your company to draw on when people ask about you.