--- title: 'Audit your marketing and prioritize what to fix' description: 'Get an honest, evidence-backed audit of your website, SEO, AI visibility, and positioning, with the highest-impact fixes ranked first and a report you can run again to see progress.' slug: '/use-cases/marketing-audit.md' page_type: 'use-case' lead_prompt: 'How do I get a marketing audit with AI?' target_prompts: - 'Can an AI marketing agent audit my marketing?' - 'AI agent that reviews my website, SEO, positioning, and competitors and tells me what to fix first' - 'How to prioritize marketing fixes with AI' - "Can AI tell me what's wrong with my marketing?" - 'How does an AI marketing agent rank marketing problems by impact?' entity: 'Kite' category: 'AI marketing agent' author: 'Devon Wells and Kite' date_published: '2026-09-09' date_modified: '2026-09-10' related_playbooks: - '/playbooks/find-where-website-visitors-drop-out-with-google-analytics.md' - '/playbooks/find-where-website-visitors-get-stuck-with-microsoft-clarity.md' - '/playbooks/measure-how-often-your-brand-appears-in-ai-answers-with-dataforseo.md' - '/playbooks/compare-ai-mentions-with-google-search-performance-using-search-console.md' - '/playbooks/find-content-gaps-with-semrush-and-update-your-webflow-site.md' - '/playbooks/find-out-why-competitors-get-cited-in-ai-answers-with-semrush.md' - '/playbooks/compare-backlinks-for-brands-cited-in-ai-answers-with-ahrefs.md' - '/playbooks/compare-domain-authority-for-brands-cited-in-ai-answers-with-moz.md' related_integrations: - '/integrations/dataforseo.md' - '/integrations/google-search-console.md' - '/integrations/google-analytics.md' - '/integrations/microsoft-clarity.md' - '/integrations/semrush.md' - '/integrations/ahrefs.md' - '/integrations/moz.md' --- # Audit your marketing and prioritize what to fix A marketing audit is an honest look at everything working for and against your growth: your website and how it performs, your search rankings, how often you show up in AI answers, and how your positioning holds up against competitors. They're the first step in diagnosing the problem when your growth has stalled, your website feels weak, or you've gone quiet in search and you want to know what's actually wrong before you spend another dollar. A proper audit gives you a short, ordered list of improvements you can make to your marketing that will do the most for your growth, so a small team knows exactly what to work on first. To do it right, you need to gather current evidence from a lot of different places, read it in the context of what your business is trying to do, and make a judgment call about which gaps matter most. That mix of broad data collection and business-specific judgment is work an AI agent can do especially well. It can pull fresh evidence from your website, your search presence, the AI answer engines, and your competitors in one pass, then weigh what it finds against your positioning and goals instead of handing you a generic checklist. Kite is your AI marketer in Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. For an audit, it captures the evidence, diagnoses the problems, ranks them by impact, and then does the fixing once you decide where to start. Here's how it works. ## How Kite audits your marketing Kite already begins its work by studying your company. As soon as you sign up, it runs a deep analysis of your business: it reads your website and pulls what its built-in sources know about your social presence, the ads you run, your search rankings, your standing in AI answers, your site performance, and your competitors. From that, it records durable context about your positioning, products, customers, ideal customer profile, and competitors. The audit reads every problem against that context, so a finding is measured against what your business is actually trying to do. Kite captures current evidence across the areas that shape your growth. It: - checks your website's speed, accessibility, and technical quality - measures your search rankings and content gaps - runs your buyer questions through ChatGPT, Perplexity, Gemini, and Claude - compares your positioning against a set of competitors. It separates what it measured from what it inferred from this research, and it keeps the source behind each of its findings. Then Kite turns that evidence into a diagnosis and ranks it. Rather than list twenty problems, it identifies the opportunities that matter most, says what fixing each one would improve, and organizes the priorities into a plan you can act on. It delivers the whole thing as a structured report on a hosted results page through its managed Growth Grader assessment, and it can run the same assessment again later so you can see what changed. Once you pick a priority, Kite does the work to fix it. ### Start from what your marketing is trying to do An audit is only useful if it judges your marketing against the right standard. Slow loading times matter more on a pricing page than a buried blog post, and a missing AI answer matters more for the questions your buyers actually ask. So before Kite grades anything, it establishes what good looks like for your business in particular. This is why the same problem can rank differently for two companies. A thin comparison page is a small issue for a business whose buyers never compare vendors, and a top priority for one competing in a crowded category where every buyer shortlists three tools. Kite uses what it knows about your market to tell those cases apart. ### Check your website and how it performs Your website is usually the first thing an audit looks at, because it's where most of your marketing eventually sends people. Kite reviews your public site and examines its performance, accessibility, and technical quality from PageSpeed data. It reports where pages load slowly, where technical problems could be costing you visitors, and where the experience gets in the way of the conversion path you care about. Kite pairs that technical analysis with how people actually behave on your site. On a site it hosts, Kite's built-in analytics show visitors, sessions, bounce rate, top pages, and where people drop out of a funnel. For a site measured elsewhere, Kite reads the same kind of behavior from your connected analytics so it can point to the specific pages and steps losing the most people. **Related Playbooks** - How to find where website visitors drop out with Google Analytics (coming soon): Locate the pages and funnel steps where you lose the most visitors. - How to find where website visitors get stuck with Microsoft Clarity (coming soon): Watch where people hesitate, rage-click, or abandon a page. ### Check how you show up in search and AI answers Being invisible in search or in AI answers is one of the most common reasons growth stalls, so the audit measures both. Kite uses what it knows about your business to propose the buyer questions, keywords, and competitors worth tracking, then measures where you stand. It reads your keyword rankings, search demand, ranking difficulty, and the content gaps where competitors answer questions you do not. For AI answers, Kite runs your buyer questions through ChatGPT, Gemini, Perplexity, and Claude and records whether your brand appears, which competitors appear, and which pages the answers cite. It also scans your public site for agent readiness, running 22 checks across discoverability, content, bot access, capability discovery, and commerce. The scan returns a readiness level from zero to five and a specific fix for every failing check, so a vague worry about "AI search" becomes a concrete list of what to change. **Related Playbooks** - How to measure how often your brand appears in AI answers with DataForSEO (coming soon): Establish a baseline for your visibility across ChatGPT, Gemini, Perplexity, and Claude. - How to compare AI mentions with Google search performance using Search Console (coming soon): Find questions where your pages already earn clicks but your brand is missing from AI answers. - How to find content gaps with Semrush and update your Webflow site (coming soon): Turn the questions competitors answer and you do not into a list of pages to write. ### Check your positioning against your competitors An audit that only looks inward misses half the picture, because your marketing competes for the same buyers as everyone else in your category. Kite researches a set of competitors and compares their positioning, content, search presence, and advertising against yours. It can show where a competitor ranks for searches you want, where its message is clearer than yours, and where it keeps appearing in the roundups and comparisons that shape what options your buyers might consider. Kite can go a step further and explain why competitors show up where you're absent. It reads the pages that AI answers and search results cite, sees which companies they mention, and adds signals like backlinks and domain authority to show whether a competitor is winning on its own content, on stronger third-party coverage, or on more authoritative sources. That tells you whether the fix is a page you control or a place on the web you need to earn. **Related Playbooks** - How to find out why competitors get cited in AI answers with Semrush (coming soon): Compare the pages and search rankings behind a competitor's visibility. - How to compare backlinks for brands cited in AI answers with Ahrefs (coming soon): See which websites link to the competitors and pages that keep appearing. - How to compare domain authority for brands cited in AI answers with Moz (coming soon): Judge which competing sources are realistic to compete with and which are not. ### Rank the problems by impact A list of everything wrong is easy to produce and hard to act on. Kite takes the findings from your website, your search and AI visibility, and your competitive position, and turns them into a ranked set of priorities rather than a flat list. Kite formulates that ranking based on the priorities it already understands about your business. It weighs each problem by how much it touches your growth: how close the page is to a conversion, how much search demand sits behind a gap, and how consistently a competitor is showing up in AI answers where you want to appear. For each priority, it states what fixing it would improve and what success would look like, so the ranking is a set of decisions you can question. Kite organizes those priorities into initiatives and the tasks underneath them, and it keeps that plan on a board you can see. When the audit points to a fix Kite can make, that fix becomes real work for Kite to do: - improving website conversion on the pages losing the most people - raising your visibility in AI answers - growing organic search traffic around the gaps it found - sharpening your positioning against the competitors gaining on you. ### Get a report you can run again An audit is most useful when you can come back to it and check whether anything improved. Kite delivers the audit through its Growth Grader assessment, which captures fresh evidence, analyzes your growth position, and produces a structured report you can share with your team. The report keeps the findings, the sources behind them, and the ranked priorities in one place. Because the Growth Grader is repeatable, Kite can run it again later against the same competitor set, so the two results are directly comparable. After you ship a round of fixes, a fresh grade shows what moved and what still needs work, which turns a one-time audit into a way to track progress over time. ## What you get - **A prioritized audit report.** The strengths and weaknesses Kite found across your website, search, AI visibility, and positioning, ordered by how much each one affects your growth. - **The evidence behind each finding.** The PageSpeed read, search rankings, AI answer results, agent-readiness checks, and competitor comparison that support each conclusion, with sources kept so you can trust the call. - **A ranked plan of fixes.** The top priorities organized into initiatives and tasks, each with a note on what fixing it would improve. - **A repeatable grade.** A Growth Grader assessment you can run again against the same competitors, so you can see whether the work Kite did moved the numbers. - **The fixes themselves.** Once you choose where to start, Kite does the work, whether that's a website change, a new page, an AI-visibility fix, or a positioning update. ## How to get started Add Kite to Slack, then ask for the audit in plain language. You might say, "Audit our marketing and tell us what to fix first," or "Why has our growth stalled and where should we start?" Kite uses the deep analysis it runs on your business to propose the buyer questions and competitors worth measuring, and it sends that list to you so you can adjust it before the assessment runs. You can get your first audit without connecting anything, because Kite measures your public website, search presence, and AI visibility itself or with its 20+ built-in data sources. Connect your own accounts when you want the audit to include data only you have. Google Search Console and Google Analytics add your real search and website behavior, and Semrush, Ahrefs, or Moz deepen your competitor and search analysis. Kite proposes the audit and the fixes; your team approves the work with a reply in the Slack thread before anything public ships. ## Integrations used for a marketing audit Kite runs the core audit on its built-in data sources, so your first assessment needs no setup. You can connect the products your team already uses to add your own data and deepen the competitive analysis. ### Measure your marketing without connecting anything - [DataForSEO + Kite](/integrations/dataforseo.md): DataForSEO is built into Kite, so the first audit runs without a separate account. It supplies the keyword rankings, search competitors, and AI answer measurement Kite uses to establish your baseline. ### Add your own website and search data - Google Search Console + Kite (coming soon): Add the queries, impressions, clicks, and rankings your website already earns. - Google Analytics + Kite (coming soon): Add your real traffic, sources, and the funnel steps where visitors drop out. - Microsoft Clarity + Kite (coming soon): Add session behavior that shows where people hesitate or abandon a page. ### Deepen the competitor and search analysis - Semrush + Kite (coming soon): Investigate the keywords, rankings, competitors, and content gaps behind the pages you compete with. - Ahrefs + Kite (coming soon): Compare the backlinks supporting the competitors and pages that keep appearing. - Moz + Kite (coming soon): Compare the domain authority of your site against the competing sources. ## Common questions ### What does the audit actually cover? It covers the parts of your marketing that most affect growth: your website's speed, accessibility, and technical quality; your conversion path and where visitors drop out; your search rankings and content gaps; your visibility in ChatGPT, Gemini, Perplexity, and Claude; your website's agent readiness; and your positioning against a set of competitors. Kite reads all of it against what it learned about your business, so the findings fit your situation rather than a generic template. ### How does Kite decide what to fix first? Kite ranks each problem by how much it touches your growth, using the business context it already holds. It weighs how close a page is to a conversion, how much search demand sits behind a gap, how important a question is for your buyers, and how much ground a competitor is taking from you. For each priority, it states what fixing it would improve, so you can see the reasoning and change the order if you disagree. ### Can I get an audit before connecting any of my own tools? Yes. Kite measures your public website, search presence, and AI visibility with its built-in data sources, so the first audit runs with nothing connected. Connecting Google Search Console, Google Analytics, or a search tool like Semrush adds data only you have and makes the analysis more complete, but it is not required to get started. ### Does Kite only tell me what is wrong, or does it fix it too? Both. The audit ends in a ranked plan, and once you choose a priority, Kite does the work to fix it, from website changes and new pages to AI-visibility and positioning updates. Public-facing changes ship only after you approve them in Slack. ### How do I know whether the fixes worked? Kite delivers the audit as a Growth Grader assessment it can run again later against the same competitor set. After a round of fixes ships, a fresh grade compares directly with the first one, so you can see which problems improved and decide what to work on next.