--- title: Write integration guides for your product description: Write a clear guide for each tool your product connects to, explaining what the integration does, who it helps, and how to set it up, then publish the guides where buyers and AI answer engines can find them. slug: /use-cases/integration-guides page_type: use-case lead_prompt: How do I write integration guides for the tools my product connects to with AI? target_prompts: - Can an AI marketing agent write integration guides for my product? - How do I create integration pages for a SaaS product? - What should an integration guide include? - How do I document how my product works with other platforms? - Do integration pages help SEO for SaaS companies? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-11-04' date_modified: '2026-11-04' related_integrations: - /integrations/dataforseo.md - /integrations/google-search-console.md - /integrations/webflow.md - /integrations/wordpress-self-hosted.md - /integrations/wordpress-com.md --- # Write integration guides for your product ## Key Takeaways - To write integration guides with AI, give the AI the facts about both products first: your own docs and help articles, the partner's public documentation, and what your team knows about how customers use the connection. The writing is the easy part once the facts are right. - A useful integration guide answers four questions in order: what the two products do together, who it helps, what data moves between them, and how to set it up. - Kite decides which integrations deserve a guide first by checking how many people search for each pairing and how often the integration comes up with buyers, then researches both products and writes each guide in your brand voice. - Kite publishes the guides and an integrations directory to a site it hosts or through Webflow or WordPress, with the page titles, structured data, and internal links that help search engines and AI answer engines find them. - Integration pages help SEO because people search for the exact pairing, such as "does your product work with HubSpot," right before they decide to buy. ## Why integration guides matter Buyers rarely choose a product on its own. They choose one that fits the tools they already run. Before they sign up, many of them ask a simple question: does this work with HubSpot, or Shopify, or Slack, and what does it actually do there? If your website can't answer it, they assume the answer is no, or they ask ChatGPT and get whatever answer it can piece together. Most companies with a dozen integrations have a logo grid and not much else. The real answers live in a sales engineer's head, a few support articles, and the partner's developer docs. Writing a proper guide for each integration means collecting those facts, checking them against both products, and turning them into a page a buyer can understand in two minutes. Then you have to keep each page accurate as both products change. That's research-heavy, repeatable work, which makes it a good fit for an AI agent. An agent can read both products' documentation, keep track of where every fact came from, and write each guide to the same standard without losing patience on guide number eleven. Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Integration guides are one of the ways it gets your product in front of buyers who are already looking for it. Here's how it handles them. ## How Kite writes integration guides for your product Kite starts by deciding which integrations need a guide first. It checks how often people search for your product alongside each partner, which integrations come up in your team's conversations, and which ones your competitors already explain well. That gives you a ranked list instead of an alphabetical one. For each integration on the list, Kite researches both sides. It reads your documentation, help center, and changelog, then reads the partner's public docs and marketplace listing. It records where each fact came from and flags anything it couldn't confirm, so your team checks only the details that need checking. Kite then writes each guide, publishes it alongside an integrations directory, and tracks how the pages perform. When a partner changes its product, Kite can catch the change and update the guide. You approve each page before it goes live. ### Which integrations should get a guide first? The integrations that deserve a guide first are the ones buyers ask about most, and Kite measures that instead of guessing. A team with twelve integrations usually has two or three that come up in nearly every sales conversation, and those pages earn far more than the rest. Kite uses several sources to rank them: - **Search demand.** Kite's built-in DataForSEO data shows how many people search for phrases like "your product HubSpot integration" or "does your product work with Salesforce," and which pages rank for them today. - **Your own search data.** With Google Search Console connected, Kite can see which integration searches already bring people to your site, even when the page they land on doesn't answer the question well. - **Your team's conversations.** Once you add Kite to Slack, it can search the public channels it has joined for questions like "do we support Zapier?" You can also share call notes or a list of the integrations sales gets asked about. - **Competitors.** Kite checks which integrations your competitors write about and how thoroughly, which shows where a clear guide from you would stand out. Kite brings you the ranked list with the reason behind each position. You can reorder it, add an integration Kite missed, or drop one you're retiring. ### Gather the facts about both products An integration guide is only useful if it's accurate, so Kite researches both products before it writes a word. A guide that promises a two-way sync when the connection only sends data one way will cost you more in support tickets than it earns in signups. On your side, Kite reads your public docs, help articles, changelog, and pricing page. You can also share internal setup notes, screenshots, PDFs, or a screen recording of the setup flow in the Kite web app. On the partner's side, Kite reads their developer documentation, their app marketplace listing for your product, and any setup guide they publish. From those sources, Kite works out the facts every guide needs: - What triggers the integration and which records or data move between the two products. - Whether data flows one way or both ways, and how often it syncs. - Which plan or permissions each product requires. - Where the setup happens, step by step, and what the customer needs on hand before they start. Kite cites each source and separates what it confirmed from what it inferred. If your docs say the sync runs "automatically" but never say how often, Kite marks that gap and asks your team, rather than inventing a number. ### Write a guide a buyer can use A good integration guide explains what someone can accomplish with the two products together before it explains how to connect them. "Sync contacts to HubSpot" tells a buyer very little. "When a trial user upgrades, their HubSpot contact moves to Customer and the account owner gets a task" tells them exactly why they'd turn it on. Kite writes each guide in the same order, so buyers can scan any of them quickly: - A short opening that says what the integration does and who it's for. - Two or three concrete things customers do with it, written as real jobs. - What data moves, in which direction, and how often. - What you need before you start, including plans and permissions. - Numbered setup steps that match the screens the customer will see. - Known limits and common questions, such as what happens to records that already exist. The structure stays consistent, but each page is written for its own integration. Kite won't produce twelve copies of the same page with the partner's name swapped in, because those pages don't help buyers and don't rank. A Shopify guide for an ecommerce tool talks about orders and storefronts, while a Salesforce guide for the same product talks about accounts and opportunities. Kite writes every guide in your brand voice from your team's knowledge base and runs it through an editing pass that removes stiff, generic phrasing. You review the draft and the list of facts your team needs to confirm. ### Publish the guides where buyers and answer engines will find them Kite publishes each guide as its own page, with a title and URL built around the search people actually use, such as "Your product + HubSpot integration." It also builds an integrations directory that lists every guide by category, so a buyer who lands on one page can find the rest. On a website Kite hosts, Kite adds the pages directly and returns the live URLs. If your site doesn't have a place for integrations yet, Kite can add an integrations collection to your site's content editor, so each new guide becomes another entry with its own page. If your site runs on Webflow or WordPress, Kite publishes through your connected account. Kite also handles the details that help search engines and AI answer engines read the pages. It writes the page titles and descriptions, adds structured data, includes the new pages in your sitemap, and links each guide from your product pages and related blog posts. You review the changes before they go live. ### Track the guides and keep them current Integration guides go stale faster than most pages, because two companies keep changing their products. Kite tracks how the pages perform and checks whether the facts still hold. On a site Kite hosts, its built-in analytics show how many people visit each guide and whether they go on to sign up or book a demo. With Search Console connected, Kite can see which integration searches each guide now ranks for. Kite can also check whether ChatGPT, Gemini, Perplexity, and Claude mention your product when someone asks which tools work with a given platform. You can put the upkeep on a schedule. For example, Kite can review each partner's changelog and docs once a month, compare them with your guides, and bring you the specific updates a page needs. When you launch a new integration, Kite can write its guide and add it to the directory as part of the launch. ## What you get - **A ranked list of integrations.** Every integration you offer, ordered by search demand and how often buyers ask about it, with the reason for each position. - **A fact sheet for each integration.** What the connection does, what data moves and in which direction, what each product requires, and the setup steps, with a source for every fact and the open questions marked. - **A guide for each integration.** A page written in your brand voice that tells buyers what they can do with the two products together and shows customers how to set it up. - **An integrations directory.** One page that lists every guide by category and links to each one. - **Published pages that stay current.** Guides live on your website with titles, structured data, and internal links in place, plus a regular check for partner changes. ## How to get started Sign up for Kite. You can work with Kite in your browser or in Slack. Then tell it what you need, for example: "We integrate with HubSpot, Salesforce, Shopify, and nine other tools, and our website barely explains any of them. Write guides for the ones buyers ask about most." Kite comes back with the ranked list and asks you to confirm it. Then it researches the first few integrations and sends you a draft with its fact sheet, including the details it needs your team to confirm. You can share setup notes or screenshots at any point, and you can ask for changes in the conversation. Kite can research and write the guides without any other connections, because its built-in data covers search demand and it can read public documentation on its own. Connect Google Search Console when you want Kite to use your own search data. If your website runs on Webflow or WordPress, connect it when you're ready for Kite to publish. Kite asks for your approval before it publishes a page. Once you trust its work, you can give it more room to act on its own. ## Integrations used to write integration guides Kite uses integrations for two jobs in this work: deciding which guides matter most, and publishing the finished guides on your website. ### Decide which integrations to write about - [DataForSEO + Kite](/integrations/dataforseo.md): DataForSEO is built into Kite, so it works without a separate account. Kite uses it to measure how many people search for your product alongside each partner and to see which pages rank for those searches today. - [Google Search Console + Kite](/integrations/google-search-console.md): Kite reads the integration searches that already bring people to your site, which shows where a dedicated guide would catch traffic you're currently losing. ### Publish the guides Kite publishes directly to a website it builds and hosts for you. If your website runs somewhere else, connect the system you use: - [Webflow + Kite](/integrations/webflow.md): Kite publishes each guide as a new page or a new item in your Webflow integrations collection. - [Self-hosted WordPress + Kite](/integrations/wordpress-self-hosted.md): Kite creates and updates the guides as posts on the WordPress site you host. - [WordPress.com + Kite](/integrations/wordpress-com.md): Kite creates the guides as pages on your WordPress.com site and uploads the images that go with them. ## Common questions ### Do integration pages help SEO for SaaS companies? Yes. People search for specific pairings, such as "your product Salesforce integration" or "does your product work with Shopify," and those searches usually come from someone close to a decision. A page that answers that exact question can rank for it and get cited when someone asks an AI assistant the same thing. A logo on a grid can't do either, because there's nothing on the page to rank or quote. Integration pages also tend to get links from partners, who often list the companies that connect to them. ### Should integration guides live on the marketing site or in the help center? Usually both, with different jobs. The marketing page explains what the integration does and why a buyer would want it, and it's the page you want ranking for the integration search. The help center article holds the detailed setup steps and troubleshooting for existing customers. Kite can write both, and it links them to each other so a buyer can see the setup steps and a customer can find the use cases. ### Can Kite see how the integration works inside my product? Kite works from what it can read and what you share with it. It reads your public docs and the partner's docs on its own, and you can upload setup screenshots, PDFs, or a screen recording in the Kite web app. If the setup screens sit behind a login, a teammate can sign Kite in once through a shared browser window, and Kite can follow the steps from there. Anything Kite couldn't confirm from a source goes on the list for your team to check before the page goes live. ### Can Kite write guides for integrations we built through Zapier or Make? Yes. Many products reach dozens of tools through Zapier or Make rather than direct connections, and buyers search for those pairings too. Kite writes those guides around the specific automations customers set up, such as "when a deal closes in your CRM, create a project in your product," and explains which steps happen in Zapier or Make. Kite is clear on each page about whether the connection is direct or runs through an automation tool, because buyers care about the difference.