--- title: Design your website after a site you admire description: Kite studies a website you admire, writes down its colors, type, spacing, and layout as design rules for your site, and builds your pages in that style with your own logo, brand, and copy, either across the whole site or for one section such as a pricing table. slug: /use-cases/design-website-like-one-you-admire page_type: use-case lead_prompt: How do I make my website look like a site I admire with AI? target_prompts: - Can an AI marketing agent make my website look like another site I like? - How can I copy the design style of a website I like without copying its content? - Can AI redesign my site to match the look of another website? - How do I use another company's pricing section as inspiration for mine? - What's the fastest way to get a website that looks like a site I admire? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-20' date_modified: '2026-10-20' related_integrations: - /integrations/github.md related_playbooks: - /how-to/redesign-a-wordpress-website-with-ai.md --- # Design your website after a site you admire ## Key Takeaways - To make your website look like a site you admire, you borrow its design language: the colors, typefaces, spacing, surfaces, and the way its sections are laid out. You keep your own logo, words, and images. - Kite does this from a web address or a company name. It captures up to eight pages of the site you admire, such as the home page, pricing page, and blog, and writes what it sees as a set of design rules for your site. - You can borrow a whole site's look or a single section. For example, you can ask Kite to give your pricing section the layout of Stripe's pricing page and leave the rest of your site alone. - Your brand stays yours. Kite reuses your logo unchanged, keeps your brand colors and fonts unless you tell it to replace them, and writes the copy from what it knows about your business. - On a new site, Kite builds three design options in the borrowed style for you to compare. On a site it already runs, it restyles the pages and shows you a preview before anything goes live. ## Why borrowing a design you admire works Most people can't describe the website they want, but they can point to one. "Like Linear's site, but for a bakery" tells a designer more than a page of adjectives, because the example carries hundreds of small decisions at once: how big the headlines are, how much space sits between sections, whether the buttons are rounded, and how the pricing cards line up. The traditional way to use that example is to hire a designer to reverse-engineer it. They study the site, work out its type sizes and color values, sketch your pages in the same style, and hand the result to a developer to build. That's slow and expensive for something you could describe in one sentence. The work has three parts: - capture what makes the site you admire look the way it does - apply that style to your own pages while keeping your brand and your content - review the result, publish it, and check that visitors respond well to it. An AI agent is well suited to this, because the hard part is careful looking. An agent can open several pages of a site, compare them, and turn what it sees into specific, written rules that it then follows on every page it builds. Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. You can work with Kite in your browser or in Slack, and it handles all three parts of this job. ## How Kite designs your website after a site you admire You start by telling Kite which site you like. You can paste a web address, name a company ("make it feel like Stripe"), or point at one section of a page. Kite then opens the site, picks up to eight pages that show its range, captures a screenshot of each, and writes what they have in common as a design specification. That specification covers the site's colors, typography, spacing, surfaces such as cards and backgrounds, and the recurring visual touches that give it character. Kite saves the specification on your website, so every page it builds or edits afterward follows it. If you're building a new site, Kite produces three design options in the borrowed style. If Kite already runs your site, it restyles your existing pages to match. Either way, your logo, your brand facts, and your copy stay yours, and you see a preview before anything is published. ### Choose the whole look or one section The first decision is how much of the other site you want. Some people love everything about a site and want their own to carry the same overall feel. Others admire one part of it, such as a pricing table, a hero section, or a testimonials layout, and want to keep the rest of their site as it is. Kite handles both. When you ask for the whole look, Kite captures the site's design language across many pages and applies it everywhere. When you ask for a section, Kite captures that one section from the page where it lives and applies it only to the matching section on your site. If you give Kite an address that ends in a section name, such as stripe.com/pricing, Kite assumes you mean that section unless you say you want the whole site. You can also combine sections from different sites. You might take the pricing layout from one company and the testimonials layout from another, and Kite keeps each one, along with the site it came from. If you change your mind about a borrowed section later, ask Kite to drop it, and the rest of your design stays as it was. ### Capture the design rules from the site you admire A single screenshot of a home page shows only part of a site's design. So for the whole look, Kite lists the pages on the site, chooses up to eight that represent different kinds of page, such as the landing page, pricing, a product page, and the blog, and captures them all at once. It then works out the rules they share. For example, it might find that headlines use a tight, heavy sans-serif, body text sits on a warm off-white background, sections are separated by generous space rather than lines, and every card has the same soft shadow. Kite writes these rules into your site's files as a plain description, and it shows you a screenshot of what it captured in the conversation. Because the rules are written down rather than locked inside a template, they stay easy to adjust. You can tell Kite "keep their spacing but make the headlines less heavy," and it changes the rules before it builds. When you name a company instead of giving an address, Kite searches for the right site first. When you ask for one section, Kite searches for the page where that section lives, so "Stripe's pricing section" lands on Stripe's pricing page rather than its home page. ### Keep your brand and your own content Borrowing a design means borrowing its style, not its substance. Kite takes the other site's visual language and leaves its words, images, and logo where they are. The copy on your pages comes from what Kite has learned about your business: your positioning, your products and pricing, your customers, and your brand voice. Your brand also wins any conflict with the borrowed style. Kite reuses your logo exactly as it is, without redrawing or recoloring it. When the site you admire uses colors or fonts that clash with your brand, Kite keeps yours and applies the borrowed layout, spacing, and type scale around them. If you actually want to leave your old colors behind, tell Kite, and it adopts the new palette. This is also how you use another company's pricing section as inspiration without copying it. Kite takes the structure, such as three cards side by side with the recommended plan raised and highlighted, and fills it with your plans, your prices, and your feature lists. ### Build the pages in the borrowed style What Kite builds depends on where you're starting. For a new website, Kite first asks what the site is for, who it's for, and what visitors should do, and it notes any reference sites you mention along the way. It then builds three complete design options that all follow the borrowed design rules, each with your logo and real copy. You compare them, ask for changes ("use the hero from design 3 in design 1"), and pick one. For a website Kite already builds and hosts, Kite restyles the existing pages instead. A whole-site change updates the colors, typography, spacing, and surfaces across every page. A section change restyles only that section, or adds it to your home page if you didn't have one, and leaves everything around it alone. **Related Playbooks** - [How to redesign a WordPress website with AI](/how-to/redesign-a-wordpress-website-with-ai.md): Move a dated WordPress site to a new design that Kite hosts, keeping its pages, content, and brand. This is useful when the site you want to restyle still runs on WordPress. ### Review, publish, and see how visitors respond Every change Kite makes waits on your site as an unpublished change, and you can open a preview of it before anything goes live. When you publish, Kite shows you the list of changes that will ship, publishes them together, and checks that the site displays correctly. If one change doesn't work for you, you can undo it on its own without losing the others, or restore an earlier version of the whole site. A design that looks great still has to work for your visitors. On a site Kite hosts, its built-in analytics show traffic, form submissions, and clicks on your calls to action, so you can compare how the new design performs against the old one. If you want a cleaner answer, Kite can run an experiment that splits your traffic between the old section and the borrowed one, then asks you before it makes the winner permanent. ## What you get - **A written set of design rules.** The colors, typography, spacing, surfaces, and visual touches of the site you admire, saved on your website so every page Kite builds follows them. - **Borrowed sections, each with its source.** Any single sections you took from other sites, such as a pricing table or testimonials layout, recorded with the site they came from so you can keep, change, or drop each one. - **Three design options for a new site.** Complete sites in the borrowed style with your logo and real copy, ready for you to compare, remix, and choose between. - **A restyled site for an existing one.** Your current pages updated to the new look, with a preview of every change before it goes live. - **A way to measure the result.** Analytics on traffic and conversions, and an experiment to compare old and new versions when you want one. ## How to get started Tell Kite which site you admire and what you want from it, in plain language. You might write, "Make our website feel like linear.app," or "I love Stripe's pricing page. Can our pricing section look like that?" If you're starting from scratch, you can also say, "Build us a new website in the style of this site," and paste the address. Kite captures the design, shows you a screenshot of what it found, and either builds three design options or prepares the restyled pages for you to preview. You approve the work with the Approve or Publish button, or with a reply, in the Kite web app or in Slack. As you get comfortable, you can give Kite more autonomy so smaller design changes publish without waiting for you. The site you admire needs to be public, because Kite opens it the way a visitor would. If Kite already builds and hosts your website, you don't need to connect anything. If your site lives in your own code, connect GitHub as described below. ## Integrations used to design your website after a site you admire Kite captures the design you admire with its own built-in research tools, so you don't need any accounts for that part. The only connection you might need is one that lets Kite work on a website it doesn't host. ### Work on a website you keep in your own code - [GitHub + Kite](/integrations/github.md): Bring your website's GitHub repository into Kite, and Kite applies the borrowed design to your code. Kite merges the change into your main branch for your own deployment to ship, or opens a pull request for your team to review if you protect that branch. ## Common questions ### Is it legal to copy the design of another website? Taking inspiration from a site's general style is common practice. Ideas like a three-column pricing table, a generous amount of white space, or a particular pairing of fonts are shared across thousands of websites. What belongs to the other company is its specific content and identity: its text, photos, illustrations, logo, and brand name. Kite borrows the style and builds your pages with your own words, your own logo, and images made or chosen for you. If a site's look is so distinctive that customers might confuse your business with theirs, ask Kite to move further away from it. ### Can I combine designs from more than one website? Yes. Kite can take the overall look from one site and individual sections from others, such as the pricing layout from one company and the testimonials from another. Each borrowed section is kept separately with the site it came from, so you can swap or remove one without touching the rest. If you later ask for a new overall look, the sections you borrowed earlier stay on top of it. ### How much does it cost to create a website with AI? With Kite, website building and hosting are included, so you don't pay a separate builder or hosting provider. Kite has a free plan that includes usage, and the Growth plan costs $100 a month with $100 in AI credits included. Pricing is per workspace, so adding teammates doesn't change the price. ### What if I only have a screenshot of the design I like? Kite needs a public web address to capture a site's full design, because it opens several pages and studies them the way a visitor would. If the page you like is public, paste its address or name the company. If the design is behind a login or only exists as an image, describe what you like about it, and Kite uses that description as direction when it builds your design options. ### Can I undo the new look if I don't like it? Yes. Every change shows up as a preview before it goes live, and after publishing you can undo any single change or restore an earlier version of your site. To stop using a section you borrowed, ask Kite to remove it, and to try a different overall look, give Kite another site to study.