---
title: Create designs in Canva or Figma
description: Kite decides what each graphic needs to say, makes it from the brand your team keeps in Canva or Figma, and puts the finished, editable design back into your Canva or Figma account.
slug: /use-cases/canva-and-figma-designs
page_type: use-case
lead_prompt: How do I create designs in Canva or Figma with AI?
target_prompts:
  - Can an AI marketing agent create and edit designs in Canva or Figma?
  - Can AI make Canva designs for me?
  - How do I update Figma designs with AI?
  - How do I create social graphics in Canva faster?
  - Is there an AI that works inside Canva or Figma?
entity: Kite
category: AI marketing agent
author: Devon Wells and Kite
date_published: '2026-11-10'
date_modified: '2026-11-10'
related_integrations:
  - /integrations/figma.md
  - /integrations/linkedin.md
  - /integrations/instagram.md
  - /integrations/facebook-pages.md
---

# Create designs in Canva or Figma

## Key Takeaways

- Canva and Figma both have built-in AI that turns a prompt into a layout. The slow part of a new graphic is usually everything around the prompt: deciding what it should say, writing the copy, choosing the template, and making a version for every channel.
- Kite handles that whole job. It reads the brand your team keeps in Canva or Figma, decides what the design needs to say from its research on your business, makes the graphic, and puts it into your Canva account as a new design your team can open and edit.
- On Canva Enterprise, Kite fills your own brand templates with new text and images, so the result is your designer's layout with fresh content. On Canva Pro or Enterprise, it also makes resized copies of a design for each channel.
- In Figma, Kite works from your brand library. It reads your styles and components, exports finished frames, leaves copy changes as comments pinned to the design, and, on Figma Enterprise, updates the variables that every design using them depends on.
- Kite exports the finished designs, publishes them to your social accounts, emails, or pages once you approve, and checks how they perform before it makes the next round.

## Can AI create designs in Canva or Figma for you?

Yes, and the useful version goes further than generating a layout. Most marketing teams already keep their templates, logos, and brand colors in Canva or Figma. The tool isn't the bottleneck. A new social graphic still takes someone an afternoon because of the decisions around it: what the post should say, which template fits, which photo to use, what the headline should be, and how many sizes the campaign needs.

Canva's Magic Design and Figma's AI features help with one part of that. You write a prompt inside the tool, and it suggests a layout. You still have to know what to ask for, write the copy, check it against your brand, and repeat the work for every size and channel.

An AI agent can take on the whole job. It can decide what a design needs to say based on what it knows about your business, make the graphic in your brand, put it where your team already works, and ship it to the channel it was made for. Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Making the graphics that campaign work needs is part of that, and Kite does it with the brand and the tools your team already uses.

## How Kite creates designs in Canva and Figma

Kite starts with your brand. It reads the colors, type, logos, and components your team keeps in Figma, looks at the designs your team has already made in Canva, and combines them with the visual identity it recorded about your company during onboarding.

Next, Kite decides what each design needs to do. It writes the copy from your positioning and the campaign it belongs to, and it works out which sizes each channel needs. Then it makes the graphic and puts it into Canva, either as a new design or by filling one of your brand templates. In Figma, it works through your brand library, comments, and variables.

Once the designs are ready, Kite exports them in the format each channel needs and publishes them after you approve. It then checks how the posts and pages perform, so the next round of designs starts from what worked.

### Start from the brand your team keeps in Canva or Figma

Kite makes designs from the brand rules your team already uses rather than inventing new ones. During onboarding, it collects your logo, colors, and fonts and records your visual identity in your team's knowledge base. Connecting Canva or Figma lets it work from the exact versions your designers maintain.

In Figma, Kite reads the published color styles, text styles, and components in your brand library. Ask for a webinar graphic and it uses the exact blue from your "Primary / 600" style and the heading font from your "Display / Large" style, rather than a close guess from your website.

In Canva, Kite can search your designs and folders, see who made each one, and export an existing design as an image to look at how your team lays out a post. On Canva Enterprise, it can also list your brand templates and see which text and image fields each one has. That tells Kite which layouts your team has already approved, so it knows where a new design should start.

### Decide what the design needs to say and where it will run

The hardest part of a new graphic is deciding what it should say, and Kite makes that call from what it knows about your business. Your team's knowledge base holds your positioning, products, customers, and brand voice, along with results from earlier campaigns. Kite uses all of it to write a headline and supporting copy that fit the campaign.

Say you're announcing a new integration on LinkedIn, Instagram, and in your newsletter. Kite writes a headline that names the specific benefit to your customers, picks the product image or illustration that shows it, and plans one design for each placement: a square post for Instagram, a landscape image for LinkedIn, and a banner for the email. You can review the plan and the copy before Kite builds anything.

For a regular schedule of posts rather than a single campaign, see [Write a week of social media posts](/use-cases/weekly-social-media-posts.md).

### Make new designs in your Canva account

Kite makes the graphic itself and puts it into your Canva account as a new design. It creates the design at a Canva preset size or at exact pixel dimensions, such as 1080 by 1350 for an Instagram portrait post, and places the image it made inside it. Your team can open the design in Canva and change it like any other.

Kite makes the images with its own tools. It generates original images, edits photos you already have, removes backgrounds, and creates illustrations in your brand's style. It uploads the images it makes, along with any product photos or logos you share with it, to your Canva content library, so your team can reuse them in other designs.

Kite can also bring other files into Canva as editable designs. A sales deck in PowerPoint, a one-pager as a PDF, or a Photoshop or Illustrator file from an agency all become Canva designs your team can edit. Kite keeps everything organized by creating a folder for each campaign and moving the new designs into it.

For more on how Kite keeps generated images consistent with your brand, see [Create on-brand marketing visuals](/use-cases/on-brand-marketing-visuals.md).

### Fill your Canva brand templates and resize them for each channel

When your team has Canva brand templates, Kite fills them with new content instead of designing from scratch. This requires Canva Enterprise. A brand template marks which parts of a layout change from one use to the next, such as a headline, a date, or a speaker's photo. Kite reads those fields and fills them with new text and images, and Canva produces a finished design in your designer's layout.

This works especially well for designs your team makes again and again. Say your webinar template has fields for the title, the date, the speaker's name, and the speaker's photo. Give Kite the details of next month's webinar series, and it fills the template once for each session. You get four finished designs that look like your designer made them, because the layout is theirs.

Kite can also make resized copies of a finished design. This requires Canva Pro or Enterprise. A LinkedIn post becomes an Instagram story and an email banner, each as its own design, and the original stays untouched. Kite then checks each copy, because text that fits a wide banner can crowd a tall story.

For building the templates themselves, see [Create social media post templates](/use-cases/social-post-templates.md).

### Update designs in Figma through your brand library, comments, and variables

In Figma, Kite updates designs through the parts of the file your team shares with it, rather than by moving layers on the canvas. It reads the frames, text, and components in a file, so it understands a design before it suggests a change to it.

When a design needs new copy, Kite leaves a comment pinned to the frame with the rewrite ready to use. If your head of product comments "This headline undersells the integrations" on a hero frame, Kite can reply in that thread with two rewrites drawn from your positioning. Your designer drops in the version they prefer.

Some updates reach every design at once. On Figma Enterprise, Kite can create and change variables, which are the shared values, such as an accent color, that designs across your files are linked to. When an approved brand refresh changes your accent color, Kite updates that variable, and every design that uses it picks up the new color.

When a design is ready to use, Kite exports its frames as PNG, JPG, SVG, or PDF files. It can also build a page from a Figma mockup on a website Kite hosts, then attach the live page's link to the frame it came from, so your designer can see where the design ended up.

To check copy in your designs against your brand's rules, see [Check content against your brand guidelines](/use-cases/brand-guidelines-check.md).

### Work through review comments in Canva and Figma

Design feedback usually lives in comments on the design, and Kite works there too. In both Canva and Figma, Kite reads the comment threads on a design, replies to them, and starts new ones.

That lets Kite take part in your normal review. When a teammate asks for a shorter headline on a Canva post, Kite replies in the thread with a version that fits. When Kite reviews a set of ad mockups in Figma, it can comment on the frame where a headline runs past the platform's character limit and suggest a shorter one.

### Export, publish, and learn what worked

Kite exports each finished design in the format its channel needs and ships it. From Canva, it exports PNG, JPG, PDF, PowerPoint, GIF, or MP4 files. From Figma, it exports PNG, JPG, SVG, or PDF files.

From there, the designs go to work. Kite writes the post copy and publishes the images through your connected LinkedIn, Instagram, or Facebook accounts. It can also place them in an email campaign or add them to a landing page on a site it hosts. Kite asks for your approval before it posts or sends anything, and you can approve with a reply or the Approve button in the conversation.

After the work ships, Kite checks how it performs, such as the impressions on a post or the clicks on a landing page. It records what worked in your team's knowledge base, so the next design starts from the headline styles, images, and layouts that brought results.

## What you get

- **Designs in your Canva account.** New designs at the right size for each channel, organized in a folder for the campaign, which your team can open and edit in Canva.
- **Filled brand templates.** On Canva Enterprise, finished designs built from your own templates, with Kite's copy and images in the fields your designer set up.
- **Every size a campaign needs.** Resized copies of a design for each placement, each checked to make sure the text still fits.
- **Copy changes in Figma.** Rewrites pinned to the right frame as comments, plus brand updates made through your Figma variables on Figma Enterprise.
- **Exported files and published posts.** Finished images and documents in the formats your channels need, published after you approve.
- **A record of what worked.** Results from each round saved in your knowledge base, so later designs build on them.

## How to get started

Start with a design you'd normally spend an afternoon on. You might say, "Make the graphics for next Thursday's webinar using our Canva template," or "Turn the integration announcement into posts for LinkedIn and Instagram."

Kite proposes what each design should say, which sizes it will make, and which template or brand rules it will use. You can change the plan or approve it. Kite then builds the designs, puts them in Canva, and shows them to you in the conversation.

Connect your Canva account, your Figma account, or both, depending on where your team keeps its brand. Kite works with the designs, templates, and files that account can open. Brand templates in Canva need Canva Enterprise, and resizing needs Canva Pro or Enterprise. In Figma, changing variables needs Figma Enterprise. To publish the finished designs, connect the social accounts you post from.

You can work with Kite in the Kite web app or in Slack. Kite asks before it publishes anything, and you can give it more room to act on its own once you trust its work.

## Integrations used to create designs in Canva or Figma

Kite makes images with its own built-in tools, so it can design graphics without anything connected. Connecting Canva or Figma lets it work from your team's own brand and put the finished designs where your team already works. Connecting your social accounts lets it publish them.

### Make and fill designs in Canva

- Canva: Create new designs at any size, fill your brand templates on Canva Enterprise, make resized copies on Canva Pro or Enterprise, import PDF, PowerPoint, and Photoshop files as editable designs, organize designs into folders, reply to comments, and export finished files.

### Work from your Figma brand library

- [Figma + Kite](/integrations/figma.md): Read your brand library's styles and components, export finished frames, leave copy changes as comments pinned to a design, and update variables on Figma Enterprise.

### Publish the finished designs

- [LinkedIn + Kite](/integrations/linkedin.md): Post finished graphics with their copy to LinkedIn.
- [Instagram + Kite](/integrations/instagram.md): Post finished graphics to your Instagram account.
- [Facebook Pages + Kite](/integrations/facebook-pages.md): Post finished graphics to your Facebook Page.

## Common questions

### Can Kite move layers or retype text inside an existing Canva or Figma design?

No. Kite's connections to Canva and Figma let it create, fill, resize, export, and comment on designs, but not move individual layers inside an existing one. Kite works within that. In Canva, it makes a new design or fills a brand template with new content. In Figma, it leaves the change as a comment pinned to the frame or, on Figma Enterprise, updates the variables the design uses. Your team makes any hands-on layout changes in the tool itself.

### Is Figma or Canva better for marketing graphics?

Canva suits teams that make many quick graphics from templates, especially when nobody on the team is a designer. Figma suits teams with a designer who maintains a brand library and lays out pages, ads, and product visuals. Many teams use both, keeping the brand system in Figma and making everyday posts in Canva. Kite works with either one, and it can read your brand from Figma while it fills templates in Canva.

### Do I need Canva or Figma for Kite to make designs?

No. Kite generates and edits images with its own tools and keeps your brand's colors, fonts, and logo in your team's knowledge base. Connecting Canva or Figma helps when your team already keeps its templates and brand library there and wants the finished designs in the same place.

### Which Canva plan does Kite need?

Kite can create, import, export, and comment on designs with any Canva account. Filling brand templates requires Canva Enterprise, because Canva only offers brand templates to outside tools on that plan. Making resized copies requires Canva Pro or Enterprise.

### Can Kite make Canva presentations as well as social graphics?

Yes. Kite can import an existing PowerPoint or PDF deck into Canva as an editable design, and on Canva Enterprise it can fill a presentation brand template with new copy and images. It exports the finished presentation as a PDF or PowerPoint file. For the writing that goes into sales material, see Write sales one-pagers and solution briefs (coming soon).