--- title: 'Build qualified B2B lead lists' description: 'Kite builds a prioritized B2B lead list with the company and contact details your team needs for outreach.' slug: '/use-cases/build-b2b-lead-lists.md' page_type: 'use-case' primary_question: 'Can Kite find the right companies and people for my outbound list?' entity: 'Kite' category: 'AI marketing agent' author: 'Devon Wells and Kite' date_published: '2026-08-28' date_modified: '2026-08-28' related_playbooks: [] related_integrations: [] --- # Build qualified B2B lead lists Kite builds qualified B2B lead lists by finding companies and people who need what you sell. It starts with what it already knows about your business and uses that context to define the audience. From there, it researches matching companies and identifies the people most worth contacting. The finished list includes the contact information your team needs to reach them. The result is a prioritized list your team can put to work. Each lead comes with an explanation of why it belongs. Kite brings the list back to Slack, where your team can approve the next step. It can then add the contacts to your CRM or use them in an outreach campaign. ## How Kite builds a B2B lead list Kite turns what it knows about your best customers into a lead list your team can contact. The work begins with defining the audience. Kite then researches matching companies and the people inside them. Once the list is built, it ranks the leads so your team knows where to start. ### Define the right audience Kite starts with what it already knows about your positioning, ideal customer profile, existing customers, and growth strategy. Your campaign goal adds the details specific to this list. Those may include company size, location, technology, job function, seniority, or exclusions. Broad audience descriptions produce broad, messy lists. “Enterprise technology leaders” could include dozens of roles across nearly every large company. “CIOs and CTOs at US software companies with more than 500 employees” tells Kite exactly which companies and people should make the cut. Kite uses those criteria throughout the search to decide which prospects belong on the final list. ### Find companies that match the target account profile Kite searches for companies using the account criteria you’ve agreed on. Industry, headcount, location, and revenue help define the initial market. Funding, relevant keywords, and technologies in use can narrow it further. Kite also checks recent events that may give your team a timely reason to reach out. Kite checks each company against the criteria drawn from your ideal customer profile. Recent activity then helps rank the companies that already match. A hiring surge or funding announcement can move a company higher because it gives your team a timely reason to contact it. ### Find the right people at each company After identifying the target companies, Kite works out which roles matter to your sales strategy. It uses your ideal customer profile and campaign goal to make that decision. The search can use job title, function, seniority, location, and employer. If you sell analytics software to growth teams, for example, Kite might look for VPs of Growth, Heads of Demand Generation, and marketing operations leaders at the companies already on the list. Kite confirms each person’s current role and employer. Once the match is clear, it adds that person and their available contact information to the lead list. ### Score and prioritize the leads Kite scores each prospect from one to five against your qualification criteria. The company score reflects characteristics such as industry, size, location, and technology. The person’s score reflects their role, seniority, and responsibilities. Recent company activity helps Kite decide which of the strongest matches to contact first. Each score comes with a short explanation. Your team can see why a prospect ranks where they do and decide where to begin. ### Put the lead list to work Once the list is ready, Kite brings it back to Slack. Each lead includes contact information and an explanation of why the person belongs. Kite can save the list to a spreadsheet or create the records in your CRM. The selected contacts can also become the audience for an outreach campaign. Kite writes personalized messages using what it learned about each person and company. Once the campaign is approved, it can send the messages immediately or schedule them for later. The research and outreach stay in the same Slack thread. ## What you get - **A target account list.** The companies that match your ideal customer profile, with useful details such as industry, size, location, revenue, funding, technologies in use, and recent activity. - **The right contacts at each company.** Names, current roles, companies, professional emails, and LinkedIn profiles. - **A prioritized list of leads.** Each prospect receives a score from one to five and a written explanation of why the company and person match the audience you want to reach. - **The context needed for outreach.** Each lead includes company details, role information, and recent developments Kite can use to personalize the message. - **A list ready for action.** Kite returns the results in Slack for review. It can then save them to a spreadsheet, create the records in your CRM, or use them for outreach. ## How to get started Kite is your AI marketer in Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. You can begin with a simple request, such as “Build a lead list for our enterprise campaign” or “Find 100 ecommerce brands that would be a good fit for us.” Kite already understands your business, so it can propose the audience and the shape of the list. It also recommends the criteria and exclusions that will keep the research focused. The proposal covers the list size and the contact information the campaign needs. It comes back to Slack for your approval before the research begins. Kite handles the company and contact research using the data sources built into its own marketing stack. Connect your CRM when you want Kite to create the finished records there. Kite proposes work by default. A team approves it with a reply in the Slack thread or the Approve button on a proposed plan. Teams that want Kite to act first can turn that on. ## Integrations used for B2B lead lists Kite has 20+ built-in data sources, including Apollo, and can also work with the marketing products your team connects. The built-in sources supply the company and contact research. Your CRM holds the finished records, and your sending product carries the leads into outreach. ### Find companies and contacts with Apollo Apollo comes built into Kite, so you can begin without connecting a separate account. Kite uses it to find companies that match your ideal customer profile. It then identifies the right people and adds the information needed to contact them. ### Add leads to your CRM and send outreach Connect your CRM and Kite can create the company and contact records there. It adds its research so your sales team can understand each lead. For outreach, Kite uses Resend to build the audience and write the campaign. It can send the emails immediately or schedule them for later. You manage the entire job from Slack. ## Common questions ### How much do I need to tell Kite before it can build a list? A simple goal is enough to begin. Kite already knows your business, customers, positioning, and growth strategy. It uses that knowledge to propose the audience and qualification criteria. The plan comes back to Slack for your confirmation. ### Do I need my own Apollo account? No. Apollo is part of Kite’s built-in marketing stack, so Kite can use it without you connecting a separate account. ### Can Kite start with a company or contact list I already have? Yes. Kite can assess the companies and people already on your list. It fills in missing company and contact information. Kite then ranks the strongest prospects. The finished records can be added to your CRM or used in an outreach campaign. ### Can I ask Kite for a specific number of leads? Yes. Tell Kite how many companies or contacts you want. It builds the list around that goal, with the strongest leads first. You can ask for a small group of high-priority prospects or a broader audience for a larger campaign.