--- title: Shopify + Kite description: Kite reads your Shopify orders and customers to find who to market to, tags them for your campaigns, sets up discount codes, gift cards, and sale collections, writes your product descriptions, store pages, and blog posts, and launches new products in your store. slug: /integrations/shopify page_type: integration primary_question: What can Kite do with Shopify? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-09' date_modified: '2026-10-09' integration: name: Shopify categories: - ecommerce - CMS connection_types: - OAuth customer_account_requirement: required capabilities_verified: '2026-10-09' vendor_url: https://www.shopify.com related_use_cases: - /use-cases/grow-organic-search-traffic.md - /use-cases/keep-content-fresh.md --- # Shopify + Kite ## Key Takeaways - Kite reads your Shopify orders and customers to see who buys what, then tags customers, orders, and products so your campaigns can reach the right group. - Kite runs promotions inside Shopify. It adds discount codes to a discount you've set up, issues gift cards, and builds the collection a sale points to. - Kite writes and publishes the words your store runs on: product descriptions, store pages, blog posts, and the custom content fields your theme displays. - Kite launches new products with their variants, collections, and stock levels, and it can handle order updates, returns, and refunds once you approve them. - You connect your own Shopify store through OAuth. Kite can both read and change what's in it. Capabilities verified October 9, 2026. ## What Shopify is and how Kite works with it Shopify is the ecommerce platform where a store keeps its products, customers, and orders, and where it publishes its storefront, store pages, and blog. An AI marketing agent earns its place in Shopify by doing the marketing work that touches those records directly. It reads what customers buy, decides who a campaign should reach, sets up the offer, and writes the pages and posts that bring shoppers in. Kite does that work inside your store. It learns from your orders and customers, tags the people and products a campaign needs, creates discount codes and gift cards, and builds sale collections. It also writes your product copy, store pages, and blog posts and publishes them once you approve. You connect Shopify by signing in to your store through OAuth. ## Marketing jobs Kite can do with Shopify Everything in a Shopify store connects back to products, customers, and orders. Campaigns draw on all three, so the jobs below start with what your sales tell you, move through the offer and the copy, and end with launching products and handling what happens after a purchase. ### Find your best customers and what they buy Kite reads your Shopify orders and customers to work out who your marketing should reach. It searches orders by date, product, or status and reads each one's line items and totals. It also reads your customer list and the full record for any single customer, including their contact details, tags, and order history. That turns a vague goal into a specific audience. Say you want to bring back lapsed buyers before the holidays. Kite can find everyone who bought your winter blend last year but hasn't ordered since, show you how many there are and what they spent, and propose the offer that would bring them back. ### Tag customers, orders, and products for your campaigns Kite adds tags to customers, orders, and products in Shopify. Tags are how a Shopify store sorts its records. Shopify's own customer segments can filter on them, and many email and loyalty apps read them too. So once Kite has found an audience, it marks it. It might tag last year's winter-blend buyers "winback-holiday," so the group stays visible in Shopify and any email app you use can find them. It can also tag the products in a launch "new-arrival" so they flow into the right collection. That keeps the targeting inside the store where every other tool can see it. From there, Kite runs the campaign itself. It writes the win-back email, gives each buyer a unique code from the discount you've set up, and sends the campaign from your Kite team address or a connected email product. Then it reads the orders that come in to see who came back and what they spent. ### Run promotions with discount codes and gift cards Kite sets up the codes and credits behind a promotion. It reads the discounts already set up in your store, then adds codes to one of them. It can add up to 100 codes at a time, so each influencer, partner, or customer can get a unique code. It can also change a code's value, look one up, or delete it when the promotion ends. Gift cards cover the moments when a discount isn't the right gesture. Kite creates a gift card and can attach it to a specific customer, which works well for thanking your biggest repeat buyers or rewarding someone who left a detailed review. Kite also builds the collection a sale points to. It can create a hand-picked collection and add products to it, or create a smart collection, which fills itself from rules such as "every product tagged summer-sale." Your campaign link then goes to a page that shows exactly the products on offer. ### Write and publish your product copy, store pages, and blog Kite writes the words shoppers read in your store, in your brand voice, and publishes them in Shopify. It updates the titles and descriptions on your products, creates and edits store pages such as your About, FAQ, or shipping page, and creates and updates articles on your Shopify blog. That matters for search as much as for sales. Say your best-selling candle has a two-line description and ranks nowhere for "soy candle with wooden wick." Kite can rewrite the description around what buyers search for and answer the questions they ask. Then it can publish a blog post comparing wick types that links back to the product. Kite also works with the custom content your theme displays. Shopify keeps extra details on a product, such as care instructions or ingredients, in fields called metafields. It keeps reusable content, such as size charts or store locations, in records called metaobjects. Kite reads, creates, and updates both, so it can keep a size chart current or add ingredient details across a product line. For a change that spans hundreds of products, Kite can run it as one bulk update. ### Launch new products in your store Kite adds new products to your Shopify catalog. It creates the product, adds its variants, such as sizes or colors, and updates either one later. It places the product in the right collections and sets how many units are on hand at each location. That lets a launch go from idea to listing in one conversation. When you tell Kite that the new tote bag ships in three colors next Tuesday, it writes the listing, creates the three variants, sets the stock you give it, and adds the bag to your new-arrivals collection. Then it waits for your go-ahead to publish. ### Keep orders and returns moving after a campaign Kite handles the order work a busy promotion leaves behind. It finds orders, reads the fulfillment status and tracking for each one, and adds notes or updates an order's details. With your approval, it can put a fulfillment on hold, cancel a fulfillment or an order, create a return, and issue a refund. It can also read draft orders, and it can email the invoice for an existing order. This gives a small team one place in Slack to clear the follow-up from a launch. If a shopper writes in that they ordered the wrong size during your sale, Kite can find the order, start the return, and process the refund once you say yes. ## What Kite reads and changes in Shopify ### Information Kite can read - **Orders.** Kite searches orders and reads their line items, totals, and status, which tells it what sells and who bought it. - **Customers.** Kite reads your customer list and a single customer's record, including their tags and order history. - **Products and variants.** Kite searches products and variants to find the listing a campaign or a content update should touch. - **Collections.** Kite finds a collection by name before it adds products or points a campaign at it. - **Discounts and codes.** Kite lists the discounts set up in your store and the codes under each one. - **Store pages and blog articles.** Kite reads your existing pages and blog posts before it rewrites or adds to them. - **Metafields and metaobjects.** Kite reads the custom content fields and records your theme displays. - **Fulfillments and draft orders.** Kite reads fulfillment status, tracking, and delivery times, along with draft orders. ### Information Kite can create or change - **Tags.** Kite adds tags to customers, orders, and products to mark the audience or product set a campaign needs. - **Discount codes and gift cards.** Kite adds codes to an existing discount, changes or deletes a code, and creates gift cards. - **Collections.** Kite creates hand-picked and rule-based collections and adds products to them. - **Products and variants.** Kite creates and updates products and their variants, including titles and descriptions, and can change many products in one bulk update. - **Inventory.** Kite sets the on-hand quantity for a product at a location. - **Store pages, blogs, and articles.** Kite creates, updates, and deletes store pages and blog articles, and creates or deletes a blog. - **Metafields and metaobjects.** Kite creates, updates, and deletes custom content fields and records. - **Orders, fulfillments, returns, and refunds.** Kite updates and cancels orders, holds or cancels fulfillments, creates returns, issues refunds, and sends order invoices. ## How Kite connects to Shopify Kite is your AI marketer in Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Connect your Shopify store through OAuth. Kite then works with the products, customers, orders, and content available to that connected account. When a task first needs Shopify, Kite sends a link in Slack, and you sign in to your store and approve the connection. The account you connect with needs access to the parts of the store Kite will work in, such as products, customers, orders, discounts, and the online store's pages and blog. From there, you can start with a goal, such as asking Kite to win back customers who haven't ordered in six months. Kite proposes the audience, the offer, and the copy before anything changes in your store. ## Where Shopify fits in Kite's marketing work ### [Grow organic search traffic](/use-cases/grow-organic-search-traffic.md) Your Shopify blog, store pages, and product descriptions are where search traffic lands. Kite researches what shoppers search for, writes the articles and product copy that answer them, and publishes that work straight into your Shopify store once you approve it. ### [Keep website content fresh](/use-cases/keep-content-fresh.md) Store content goes stale quietly. A shipping page lists last year's cutoff dates, or a product description still mentions a discontinued scent. Kite finds those pages, articles, and listings in Shopify, rewrites them, and publishes the update in place. ## Review and approval Kite proposes work by default. A team approves it with a reply in the Slack thread or the Approve button on a proposed plan. Teams that want Kite to act first can turn that on. In Shopify, that means you see the new product copy, the blog post, the discount codes, or the refund in Slack before Kite publishes or applies it in your store. ## Limits and product-specific details - **Discounts start in Shopify.** Kite adds codes to a discount you've already set up in Shopify, such as "20% off the summer collection." You create the discount itself, with its amount and rules, in Shopify first. - **Customers are read and tagged.** Kite reads customer records and adds tags to them. It doesn't create new customer records or edit a customer's contact details. - **Your theme stays yours.** Kite writes the content your theme displays, including product copy, pages, blog posts, and custom content fields. It doesn't edit your Shopify theme's design or code. - **Fulfillment runs through your usual process.** Kite reads fulfillment status and can hold or cancel a fulfillment. Marking orders as shipped stays with your fulfillment app or team. ## Common questions ### Can Kite research other Shopify stores without access to them? Yes. Kite has a built-in ecommerce research source, TrendTrack, that covers Shopify stores across the market, and you don't need a separate account to use it. Kite can find the fastest-growing stores in your category or country, sort them by monthly visits or how many ads they're running, and pull the Meta ads behind them. That's how it spots a competitor whose new product line is taking off before you see it in your own sales. ### Can an agency connect a different Shopify store for each client? Yes. An agency can run a separate Kite team for each client, and each team keeps its own connections, research, and settings. Connect each client's store to that client's team, and Kite works only in that store when it does that client's work.