--- title: Microsoft Clarity + Kite description: Kite reads Microsoft Clarity to find the pages where visitors rage-click, hit dead ends, or stop scrolling, breaks the problem down by campaign and device, fixes the page, and checks Clarity again to see whether visitors struggle less. slug: /integrations/microsoft-clarity page_type: integration primary_question: What can Kite do with Microsoft Clarity? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-10' date_modified: '2026-10-10' integration: name: Microsoft Clarity categories: - analytics connection_types: - API key customer_account_requirement: required capabilities_verified: '2026-08-26' vendor_url: https://clarity.microsoft.com related_use_cases: - /use-cases/improve-website-conversion.md --- # Microsoft Clarity + Kite ## Key Takeaways - Kite uses Microsoft Clarity to find the pages where visitors struggle. It reads rage clicks, dead clicks, quick backs, excessive scrolling, scroll depth, and engagement time for each page on your site. - Kite breaks those numbers down by traffic source, campaign, channel, device, browser, and country, so it can tell whether a problem belongs to one page, one audience, or one campaign. - Kite turns what it finds into a change to the page, publishes the change once you approve it, and reads Clarity again to see whether visitors are struggling less. - You connect your own Clarity project with an API token from Clarity's settings. Kite's access is read-only, and it changes nothing in Clarity. - Each reading covers summary numbers from the last one to three days. Session recordings and heatmaps stay inside Clarity. Capabilities verified August 26, 2026. ## How can an AI marketing agent use Microsoft Clarity? An AI marketing agent can use Microsoft Clarity to find where visitors on your website get frustrated or give up, work out why, and change the page so more of them convert. Clarity is Microsoft's free behavior analytics tool. It watches how people use your site and counts the moments that go wrong: the click on something that doesn't respond, the burst of angry clicks, the visitor who arrives and leaves straight away, and the point on each page where people stop scrolling. Kite is one example of an agent that does this work. It reads those counts page by page and campaign by campaign, finds the spots that are costing you signups, and proposes a fix. Once you approve, it publishes the change and goes back to Clarity to see whether it worked. ## Marketing jobs Kite can do with Microsoft Clarity Kite reads one thing from Clarity: a summary of how visitors behaved on your site over the last few days. That summary is detailed enough to support several different jobs. They run in order, from spotting the pages where visitors struggle to checking whether a fix made a difference. ### Find the pages where visitors get frustrated Kite uses Clarity to rank the pages on your site by how often visitors run into trouble there. Clarity counts four kinds of trouble, and each one points to a different problem: - A **rage click** is several fast clicks on the same spot, which usually means a visitor expected something to happen and it didn't. - A **dead click** is a click on something that looks clickable but does nothing. - A **quick back** is a visitor who opens a page and heads straight back to where they came from, which often means the page wasn't what they expected. - **Excessive scrolling** is a visitor scrolling up and down a page faster than anyone reads, which usually means they're hunting for something they can't find. Kite pulls these counts for each URL alongside the page's traffic, so a busy page with a modest problem can outrank a quiet page with a dramatic one. Then it reads the page itself to find the cause. Say your pricing page has a cluster of dead clicks. Kite opens the page and sees that the plan names are styled like buttons but don't link anywhere. It proposes turning each plan name into a link to the full plan comparison, and once you approve, it ships the change. ### See whether visitors reach the part of the page that matters Kite reads scroll depth and engagement time for each page to learn whether visitors see the content that's supposed to convert them. Scroll depth tells Kite how far down the page the average visitor gets. Engagement time tells it how long they actively spend there, rather than how long a tab sits open. Those two numbers explain a lot of quiet failures. If visitors to your demo landing page stop scrolling well before the booking form, the form isn't failing. Most people just never see it. Kite would propose adding a booking button under the opening section and tightening the copy above the form, then measure whether visitors get further down the page afterward. ### Compare behavior by campaign, channel, and device Kite breaks Clarity's numbers down by up to three dimensions at a time, so it can find problems that only affect part of your audience. The dimensions include traffic source, medium, campaign, channel, device, browser, operating system, country or region, and page URL. This is where an average hides the real story. Your signup page might look fine overall, while visitors on phones rage-click the form's submit button at five times the desktop rate. That points to the mobile layout, not the offer. In the same way, a high quick-back rate on visitors from one paid campaign usually means the ad promised something the landing page doesn't deliver. Kite reads the ad's message against the page's headline and rewrites the headline so the two match. ### Catch broken page elements Kite reads Clarity's counts of script errors and error clicks to find parts of a page that are broken. An error click is a click that triggers a JavaScript error, such as a "Start trial" button whose code fails when someone presses it. Broken elements cost conversions quietly, because the visitor simply leaves. When Kite sees error clicks concentrated on one page, it tells you which page and how often it's happening. If Kite hosts your site or works in your GitHub repository, it can find the faulty code and fix it, then check Clarity again to confirm the errors have stopped. ### Check whether a change made things better Kite uses Clarity to measure each change it ships against the page's behavior before the change. It records the page's rage clicks, dead clicks, scroll depth, and engagement time before publishing, then reads the same numbers again over a comparable period afterward. Because Clarity only hands over recent days, Kite can take a reading on a regular schedule and save each one, which gives it a running history to compare against. If the dead clicks on your pricing page drop after the plan names become links, Kite tells you in Slack and moves on to the next page. If they don't, it tries a different explanation. ## What Kite reads in Microsoft Clarity Microsoft Clarity is a read-only source for Kite. Kite makes its changes on your website, and it uses Clarity to find what to change and to measure the result. The data Kite draws on includes: - **Traffic.** Sessions, bot sessions, distinct users, and pages per session, which tell Kite how much weight each page's problems deserve. - **Signs of frustration.** Rage clicks, dead clicks, quick backs, and excessive scrolling, counted by page, which show Kite where visitors run into trouble. - **Attention.** Scroll depth and engagement time, which show whether visitors reach and read the part of a page that asks them to act. - **Errors.** Script errors and error clicks, which point Kite to buttons, forms, and other elements that are broken. - **Pages and referrers.** Your most visited pages, their titles, and the referring URLs that send people to them. - **Breakdowns.** Browser, device, operating system, country or region, traffic source, medium, campaign, channel, and URL, used up to three at a time to separate one audience's experience from another's. ## How Kite connects to Microsoft Clarity Kite is your AI marketer in Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Connect Microsoft Clarity with an API token from your own Clarity project. An admin on the project creates the token in Clarity under Settings, then Data Export, and adds it when Kite sends a connection link in Slack. Kite then reads the data for that project. Clarity needs to be installed on your site and collecting visits before there's anything for Kite to read. You don't have to tell Kite which pages to look at. It already knows which pages matter to your business and what a conversion means for you, so it starts there. A simple request works, such as "Find out where people get stuck on our site," and Kite comes back with the pages it found and the first change it wants to make. ## Playbooks using Microsoft Clarity - How to find where website visitors get stuck with Microsoft Clarity (coming soon) Kite reads your Clarity data to rank the pages and audiences where visitors rage-click, hit dead clicks, or stop scrolling, explains the likely cause on each page, and proposes the first fix to ship. ## Where Microsoft Clarity fits in Kite's marketing work ### [Improve website conversion](/use-cases/improve-website-conversion.md) Clarity explains why visitors leave at a particular step. Funnel numbers from built-in analytics or [Google Analytics](/integrations/google-analytics.md) show Kite where people drop out, and Clarity shows what they were doing on the page just before they left. Kite uses the two together to choose the change most likely to help, publishes it to a site it hosts or through a connected platform, and then measures whether both the conversion rate and the visitors' behavior on the page improved. ## Limits and product-specific details - **Summary numbers, not recordings.** Kite reads counts and averages for each page, source, and device. Session recordings and heatmaps stay inside Clarity for you to watch there. - **A short window per reading.** Each reading from Clarity covers the last 24, 48, or 72 hours. - **A daily request allowance.** Microsoft allows a limited number of data exports per Clarity project each day, so Kite plans its readings around that allowance. ## Common questions ### Do I need Microsoft Clarity if Kite already hosts my website? Kite's built-in analytics for sites it hosts already cover traffic, conversions, funnels, and JavaScript errors. Clarity adds how visitors behave on the page itself: rage clicks, dead clicks, quick backs, and how far they scroll. If you want Kite to see those, connect Clarity alongside the built-in analytics. ### Can Kite add Clarity to my site? Yes, on a site Kite hosts or a GitHub repository you've imported, Kite can add Clarity's tracking code as part of a site change. When Kite researches your website, it also notices which analytics tools are already installed, so it can tell you when Clarity is running and ready to connect.