--- title: LinkedIn + Kite description: Kite writes LinkedIn posts in your voice or your company's, publishes them to your profile or a company page you manage once you approve, replies to comments, and reads impressions, clicks, and follower growth to decide what to post next. slug: /integrations/linkedin page_type: integration primary_question: What can Kite do with LinkedIn? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-09' date_modified: '2026-10-09' integration: name: LinkedIn categories: - other connection_types: - built in - OAuth customer_account_requirement: optional capabilities_verified: '2026-10-09' vendor_url: https://www.linkedin.com related_use_cases: - /use-cases/linkedin-company-page.md - /use-cases/build-b2b-lead-lists.md --- # LinkedIn + Kite ## Key Takeaways - An AI marketing agent uses LinkedIn the way a good marketer does. It decides what's worth saying, writes the post, publishes it from a person's profile or a company page, answers the comments, and reads the results before planning the next one. - Kite writes LinkedIn posts in your voice or your company's, adds an image, a video, or a link, and publishes to your own profile or to a company page you manage once you approve. - Kite reads your company page's impressions, clicks, reactions, comments, shares, page views, and follower count, and it uses what performed to shape the next round of posts. - Connect your LinkedIn account through OAuth when you want Kite to post and measure. Kite's built-in LinkedIn research, which covers public profiles, company pages, posts, and job listings, works without connecting anything. Capabilities verified October 9, 2026. ## What LinkedIn is and how Kite uses it LinkedIn is the professional network where buyers, founders, and hiring managers read posts from the people and companies they follow. For most B2B teams it's the one social channel that reliably reaches decision-makers, and it rewards steady, specific posting from real people far more than occasional announcements. Kite treats LinkedIn as both a publishing channel and a research source. With your LinkedIn account connected, it writes and publishes posts from your profile or your company page, replies to comments, and measures what each post earned. Without connecting anything, it can still read public profiles, company pages, and posts to see what your competitors and prospects are talking about. ## Marketing jobs Kite can do with LinkedIn Kite's LinkedIn work follows a post through its whole life. It starts with what to say and who should say it, moves through publishing and the conversation underneath, and ends with the numbers that decide what comes next. ### Write and publish posts from your own profile Founder-led and executive posts often outperform anything a company page publishes, but they're also the posts that slip first when the week gets busy. Kite takes that job off your plate. It reads your profile headline and your recent posts, including which ones drew comments and which ones didn't, so it knows how you sound and which topics your network responds to. Say you mention in Slack that a customer just told you they cut their weekly reporting from a day to an hour. Kite turns that into a post in your voice, keeps your own words where they're strongest, and sends the draft back to the thread. Once you reply to approve it, Kite publishes it to your profile and returns the live post URL. Kite can attach an image it generated in your brand style, share a link with your own commentary on top, or publish a short native video. A launch film Kite produced, for example, can go out as a video post on your profile rather than as a link to somewhere else. ### Keep your company page posting on a steady rhythm A company page goes quiet when nobody owns it. Kite fills it from the work your company is already doing: a launch, a new blog post, a customer result, a hiring milestone, or an experiment that taught you something. It proposes a short list of posts for the week, writes each one for LinkedIn rather than reusing the same text everywhere, and publishes the approved ones as your company. When Kite publishes a new article on your website, it can share that link to your company page with commentary that gives people a reason to click. Each published post comes back to Slack with its live URL, so you can see exactly what went out. The full weekly routine is described in [Keep your LinkedIn company page active](/use-cases/linkedin-company-page.md). ### Answer comments and join the conversation The comments under a post are where a LinkedIn conversation turns into a relationship. Kite reads the comments on your posts and the reactions to them, including who reacted and how. When a prospect asks a real question under your launch post, Kite drafts a reply that answers it and posts that reply under their comment once you approve. Kite can also add a comment to someone else's post from your profile or your company page. That's useful when an industry voice posts about the exact problem your product solves and a specific, helpful comment from you would land well with the right audience. ### Measure what your posts earn and adjust After a post goes live, Kite checks how it did. For your company page, it reads impressions, clicks, likes, comments, and shares for each period, along with page views, clicks on the page's custom button, and the follower count. For your personal posts, it reads the reactions and the public engagement on each one. Kite turns those numbers into decisions. If posts built around a customer number keep earning twice the clicks of feature announcements, the next week's plan leans toward customer stories. Kite records what it learns in your team's knowledge base, so every later plan starts from what already worked on your audience. ### Size an audience before you spend on LinkedIn ads Before anyone spends money on a LinkedIn campaign, it helps to know how many people actually fit the targeting. Kite looks up LinkedIn's targeting options, such as job titles, industries, company sizes, and locations, and checks how many members match a given combination. If "heads of finance at US logistics companies" comes back too small to run a campaign, Kite widens the titles or the region before anything is built. Building, launching, and managing the campaigns themselves runs through a separate LinkedIn Ads connection, which is described on LinkedIn Ads + Kite (coming soon). ### Research people, companies, and conversations on LinkedIn Kite's built-in LinkedIn research needs no account of your own. It reads public profiles and company pages, the posts people and companies publish along with their engagement and comments, and current job listings. It can also search posts by topic and find people by title, company, seniority, or location. That research feeds the rest of the LinkedIn work. Kite reads what your competitors post and which of those posts get traction, finds the people already talking about the problem you solve, and looks up a prospect's recent posts before you reach out. The full research surface is covered on LinkedIn (data) + Kite (coming soon). ## What Kite reads and changes in LinkedIn ### Information Kite can read - **Your profile.** Kite reads your name and headline so posts written for you match how you present yourself. - **Company pages you manage.** Kite reads which company pages your account can post to and what role you hold on each one. - **Company page performance.** Impressions, clicks, likes, comments, and shares by period, plus page views, custom button clicks, and follower count, which together show what the page's posts are earning. - **Posts and their reactions.** The full text, images, and video of a specific post and the list of people who reacted to it, which tells Kite who is engaging. - **Public LinkedIn data.** Public profiles, company pages, posts with their engagement and comments, post search results, people search results, and job listings, available without connecting an account. - **Ad targeting options and audience size.** The targeting categories LinkedIn offers and the number of members who match a set of criteria. ### Information Kite can create or change - **Posts.** Kite publishes text posts, posts with images, and link shares with commentary, either from your profile or as a company page you manage. Kite also publishes video posts from your personal profile. - **Comments and replies.** Kite comments on a post or replies to a comment from your profile or your company page, with mentions or an image when they help. - **Images and video.** Kite uploads the images and video files it attaches to a post. - **Post removal.** Kite deletes a post when you ask it to take one down. ## How Kite connects to LinkedIn Kite is your AI marketer in Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. LinkedIn research is built into Kite, so you can start without a separate account. You can also connect your own LinkedIn account through OAuth for posting, comments, company page performance, and audience sizing. Kite then works with the profile and the permissions available to that connected account. To post as a company page, your connected account needs an admin role on that page, such as Super admin or Content admin. Kite can read page views and custom button clicks only when your connected account is a Super admin. Kite reads which pages your account can manage when you connect, so it knows where it's allowed to post. You can begin with a plain goal, such as "post on my LinkedIn twice a week about what we're learning from customers." Kite proposes the first posts and a rhythm for them in Slack before anything goes out. ## Where LinkedIn fits in Kite's marketing work ### [Keep your LinkedIn company page active](/use-cases/linkedin-company-page.md) LinkedIn is the whole destination for this use case. Kite turns your company's real activity into posts, publishes them to the page on a steady schedule, and reads each post's engagement to plan the next round. ### [Build qualified B2B lead lists](/use-cases/build-b2b-lead-lists.md) LinkedIn supplies research for this job rather than publishing. Kite's built-in LinkedIn data adds each prospect's profile, current role, and recent posts to the list, which helps Kite confirm the person fits and gives outreach something specific to mention. ## Review and approval Kite proposes work by default. A team approves it with a reply in the Slack thread or the Approve button on a proposed plan. Teams that want Kite to act first can turn that on. On LinkedIn, that means posts and comments arrive in Slack as finished drafts, and Kite publishes them as soon as you approve. Research and performance reads run without waiting for anyone. ## Limits and product-specific details - **Video posts publish from personal profiles.** Company page posts can carry text, images, or a link. Kite publishes native video posts from a personal profile. - **Company page posting depends on your page role.** Kite can post as a company page only when your connected account holds an admin role on it. - **Direct messages and connection requests.** Kite doesn't send LinkedIn messages or connection requests through this connection. For outreach, Kite uses the LinkedIn research to find and qualify people, then reaches them by email or drafts LinkedIn connection notes and first messages for your team to review. - **LinkedIn Ads is a separate connection.** This page covers posting, comments, page performance, and research. Campaign management is covered on the LinkedIn Ads page. ## Common questions ### Will posts Kite writes for me sound like me? Kite learns your voice from your existing LinkedIn posts and from the brand voice it keeps in your team's knowledge base. When you give it your own notes, a transcript, or a quote, it builds the post from your words rather than paraphrasing them. When you edit a draft or tell Kite what you didn't like, it records that as a rule for the posts that follow. ### Can Kite schedule LinkedIn posts in advance? Kite can run your LinkedIn posting on a recurring schedule in your team's timezone, such as every Tuesday and Thursday morning. It drafts the posts for each upcoming slot, brings them to Slack for approval, and publishes them on the agreed days. When it has a batch of posts ready, it spreads them across the week instead of publishing them all at once.