--- title: 'Google Search Console + Kite' description: 'Kite reads your Search Console query and page performance to decide which pages to improve, checks which URLs Google has indexed, and registers and submits sitemaps for the sites it hosts.' slug: '/integrations/google-search-console.md' page_type: 'integration' primary_question: 'What can Kite do with Google Search Console?' entity: 'Kite' category: 'AI marketing agent' author: 'Devon Wells and Kite' date_published: '2026-09-11' date_modified: '2026-09-11' integration: name: 'Google Search Console' categories: - 'search intelligence' - 'analytics' connection_types: - 'built in' - 'OAuth' customer_account_requirement: 'optional' capabilities_verified: '2026-08-26' vendor_url: 'https://search.google.com/search-console' related_use_cases: - '/use-cases/ai-answer-visibility.md' related_playbooks: - '/playbooks/compare-ai-mentions-with-google-search-performance-using-search-console.md' - '/playbooks/compare-ai-mentions-search-performance-and-competitors-with-search-console-semrush.md' - '/playbooks/turn-search-console-data-into-webflow-content-updates.md' - '/playbooks/turn-search-console-data-into-self-hosted-wordpress-content-updates.md' --- # Google Search Console + Kite Google Search Console is Google's free service for seeing how your site performs in Google Search. It reports the queries people used to find you, the pages that came up, and the clicks, impressions, click-through rate, and average position behind each one. It also shows which of your URLs Google has indexed and tracks the sitemaps you submit. Kite reads that performance data and turns it into content decisions: which pages are close to ranking, which queries you appear for but rarely get clicked, and which pages are worth a rewrite. For a site Kite builds and hosts, it also registers the property, verifies ownership, and submits your sitemap so Google starts crawling it. Kite is able to look at your performance data when you connect your own Google account. The registration and sitemap steps are built into Kite for the sites it hosts, so there's nothing to connect for those processes. ## Google Search Console + Kite at a glance - **Connection:** Built into Kite for the sites it hosts, plus an OAuth connection to your own Google account for reading your Search Console data. - **Customer account required:** Optional. Kite verifies sites and submits sitemaps it hosts on its own, and connecting your Google account is what lets Kite read your search performance, index status, and sitemap health. - **Access:** Read and write. Kite reads performance, index, and sitemap data through a connected account. It can also register a property, verify it, and submit a sitemap. - **Works with:** Search performance by query and page (clicks, impressions, click-through rate, average position), URL indexing status, sitemaps and their submitted and indexed counts, and the verified properties on the account. - **Capabilities verified:** August 26, 2026. ## Marketing jobs Kite can do with Google Search Console Search Console holds two kinds of useful information: how your pages perform in search, and whether Google can find and index them in the first place. Kite reads both to decide what to write and to get new work crawled. The jobs below involve the most vital performance data, plus the indexing and sitemap work behind it. ### Turn your query and page performance into content decisions Kite queries your Search Console performance and breaks it down by search query and by page. For each one, it reads clicks, impressions, click-through rate, and average position, and it can group the numbers by date, country, device, and search type. That breakdown is the raw material for deciding what to write or rewrite. A page sitting near the bottom of the first results page for a high-impression query is often one good rewrite away from real traffic. A query with thousands of impressions and a low click-through rate usually points at a weak title or description. A page that picks up impressions for a question it only half answers is a candidate for a clearer section. Kite reads those patterns, picks the pages worth the effort, and proposes the change. ### See which pages are indexed and catch indexing problems A page cannot earn search traffic until Google has indexed it. Kite inspects a URL and reads back its index status, whether it's eligible to appear in results, and the issues Google reports against it. It lists the verified properties on your account and reads each one's details so it works against the right site. This matters most right after you ship. When Kite publishes a new page or a large rewrite, it can confirm that Google has actually indexed the URL instead of assuming it, and it can surface a page that has been dropped or blocked so you fix it before it costs you traffic. ### Register your site and keep its sitemaps current For a site Kite builds and hosts, getting into Google's index is automatic. When Kite publishes the site, it registers the property in Search Console, verifies ownership, and submits the sitemap so Google can discover every page. None of that needs a connected account, because it runs on Kite's own Search Console access. Through your connected account, Kite also reads the state of your sitemaps: which ones you have submitted, when each was last submitted, and how many of their URLs Google has submitted and indexed, along with any errors or warnings. If you run your site on another platform, Kite can submit a sitemap to your property the same way and watch those counts afterward. ## What Kite reads and changes in Google Search Console Reading any of this requires a connected Google account. The two write actions are what Kite's built-in route performs automatically for a site it hosts, and they are also available through a connected account. ### Information Kite can read - **Search performance by query and page.** Clicks, impressions, click-through rate, and average position for the queries you appear for and the pages that rank, which Kite can split by date, country, device, and search type. This is what tells Kite which pages to improve. - **URL indexing status.** Whether Google has indexed a given URL, whether it is eligible to appear, and the issues reported against it, so Kite knows a page is live in search before it measures it. - **Sitemaps and their health.** The sitemaps submitted for a property, when each was last submitted, and how many URLs Google has submitted and indexed, plus any errors or warnings. - **Verified properties.** The sites on the connected account and each one's details, including the permission level the account holds, so Kite works in the right property. ### Information Kite can create or change - **Site properties.** Kite registers a new property in Search Console and verifies ownership, and it can remove a property it no longer needs to track. - **Sitemap submissions.** Kite submits or resubmits a sitemap so Google recrawls the pages it lists. ## How Kite connects to Google Search Console Kite is your AI marketer in Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Google Search Console works two ways with Kite. For a site Kite builds and hosts, it is built in: when Kite publishes the site, it registers the property, verifies ownership, and submits the sitemap on its own credentials, with no account to connect. That route is write-only, and it is how a new Kite-hosted site starts showing up in Google. To read your search performance, connect your Google account through OAuth. Kite then works with the properties that account can access, at the permission level Google grants it. This is the route that matters when you already track a site in Search Console, whether Kite hosts it or it runs on Webflow, WordPress, or your own stack. You point Kite at the property you want it to work in, and it reads the queries, pages, index status, and sitemaps from there. ## Playbooks using Google Search Console - How to compare AI mentions with Google search performance using Search Console (coming soon) Kite pulls your query and page performance from Search Console, takes a fresh reading of where your brand shows up in AI answers, and lines the two up so you can see where you win clicks in Google but go missing in AI answers. - How to compare AI mentions, search performance, and competitors with Search Console and Semrush (coming soon) This one adds Semrush. Kite combines your first-party Search Console numbers with Semrush's view of the keywords and competitors around them, then sets both next to your AI-answer visibility to find the gaps worth closing first. - How to turn Search Console data into Webflow content updates (coming soon) Kite reads your Search Console performance, picks the pages worth improving, writes the changes into your Webflow CMS, publishes them, and checks the numbers again after Google recrawls. - How to turn Search Console data into self-hosted WordPress content updates (coming soon) The same loop for a self-hosted WordPress site: Kite finds the underperforming pages in Search Console, updates the posts in WordPress, and remeasures once the changes are live. ## Where Google Search Console fits in Kite's marketing work ### [Improve your visibility in AI answers](/use-cases/ai-answer-visibility.md) Search Console is the first-party half of this use case. It tells Kite which queries and pages actually earn you clicks in Google, and Kite sets that next to where your brand shows up in AI answers from ChatGPT, Gemini, Perplexity, and Claude. A page that ranks well in Google but never gets cited in AI answers is a clear place to strengthen the content. After Kite ships the change, it can read both the search numbers and the AI-answer standing again to see whether it worked. ## Limits and product-specific details - **Reading needs a connected account.** Kite's built-in route only registers a property, verifies it, and submits a sitemap, which it does for the sites it hosts. Reading your query and page performance, index status, or sitemap health requires connecting your Google account. - **Search Console reports on a delay.** Index status and sitemap counts can lag the live site by a few days, so Kite waits for Google to reprocess before it reads a result again. - **Average position is a weighted average.** The position Search Console reports is averaged across every impression in the range, so Kite treats it as a trend to move rather than an exact rank. - **Kite works at your account's permission level.** It acts only on the properties your connected account can access, and only as far as the permission Google grants that account. ## Common questions ### Can Kite read Search Console data for a site it does not host? Yes. Connect the Google account that owns the property and Kite reads its search performance, index status, and sitemaps no matter where the site runs, whether that is Webflow, WordPress, or your own code. The built-in route is only for the sites Kite hosts; the connected account covers everything else. ### How fresh is the data Kite works with? Search Console reports on a few-day delay, so the clicks, impressions, and index status Kite reads reflect the last processed days rather than the live minute. Kite accounts for that when it measures a page before and after a change, waiting for Google to recrawl and reprocess before it reads the result again. ### Does Kite write anything to Search Console? Very little. Its only writes are registering a property, verifying ownership, and submitting a sitemap, and those run automatically for a site Kite builds and hosts. Everything else Kite does with Search Console is reading and interpreting your performance data.