--- title: Figma + Kite description: Kite reads the brand styles, components, and mockups in your Figma files so its social images, ads, emails, and web pages match your design system, builds Figma mockups into live pages, exports finished frames for campaigns, and answers design feedback in Figma comments. slug: /integrations/figma page_type: integration primary_question: What can Kite do with Figma? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-09' date_modified: '2026-10-09' integration: name: Figma categories: - other connection_types: - OAuth customer_account_requirement: required capabilities_verified: '2026-10-09' vendor_url: https://www.figma.com related_use_cases: - /use-cases/launch-a-marketing-website.md --- # Figma + Kite ## Key Takeaways - Kite reads the color styles, text styles, components, and variables in your Figma files and uses them as the design rules for the images, ads, emails, and web pages it makes. - Kite can take a landing page mockup from Figma, build it as a real page, and publish it once you approve. It exports finished frames as PNG, JPG, SVG, or PDF files for social posts, emails, and ads. - Kite reads the comments on a Figma file and can reply to them or leave new comments pinned to a design, so copy feedback happens where your designers already work. - You connect your own Figma account through OAuth. Kite mostly reads from Figma. The things it writes there are comments, links attached to frames, and, where your plan allows it, variable values. Capabilities verified October 9, 2026. ## How can an AI marketing agent use Figma for marketing? Figma is the design tool where many teams keep their brand system, their campaign mockups, and the finished frames for ads and social posts. An AI marketing agent uses Figma as its source of truth for how your brand looks. It reads your colors, type, and approved components before it designs anything. It builds pages from the mockups your designers have already signed off, and it pulls finished assets straight from the file instead of asking someone to export them. Kite does all of that from Slack. It reads your Figma brand library, builds and publishes pages from your mockups, exports frames for campaigns, and joins the comment threads on your design files. You connect your Figma account through OAuth, and Kite works with the files that account can open. ## Marketing jobs Kite can do with Figma Figma organizes work into teams, projects, and files, and each file holds frames, components, and styles. Kite finds the right file first, then reads the part of it the job needs. The jobs below start with your brand system, because everything else Kite makes depends on it. ### Use your Figma brand library as Kite's design rules Your brand library is the Figma file where your designers publish the official colors, text styles, effects, and components. Kite reads the published styles and components from that file, along with any variables on a Figma Enterprise plan, such as a color that has separate values for light and dark mode. It records those values in the design system it keeps for your team, so later work starts from the same rules. That changes the next request you make. Ask Kite for a LinkedIn image announcing a webinar, and it uses the exact blue from your "Primary / 600" style, the heading font from your "Display / Large" text style, and the button component your designers already approved. Nobody has to paste hex codes into a Slack thread. When a site's code uses Tailwind CSS, Kite can also turn the tokens in your Figma file into a Tailwind configuration, so the website and the design file share one set of values. ### Turn a Figma mockup into a live landing page A designer finishes a landing page for a spring promotion in Figma and drops the link in Slack. Kite reads that frame's structure: its sections, the text in each layer, the images, the components it uses, and the prototype interactions such as where each button leads. It then builds the page on a website Kite hosts, using the original images from the file and exporting the logo and icons as SVG files so they stay sharp. Kite shows you a preview of the page in Slack and publishes it once you approve. After the page is live, Kite can attach the live URL to the Figma frame it came from. Your designer opens the file in Dev Mode next week and sees exactly where the design ended up. ### Export finished frames for social posts, emails, and ads Plenty of finished campaign creative already sits in Figma, laid out at the right sizes by your designer. Kite finds the frames you mean, such as the three LinkedIn carousel slides in the "Q4 launch" file, and exports them as PNG, JPG, SVG, or PDF files. From there the frames go to work. Kite can write the post copy and publish the images through your connected social accounts, place them in an email campaign, or add them to a landing page. The designer's work reaches the channel without anyone downloading and re-uploading files. ### Answer design feedback in Figma comments Review conversations often happen in Figma comments, right on the design. Kite reads every comment on a file, including who wrote it and where it's pinned. If your head of product writes "This headline undersells the integrations" on the hero frame, Kite can reply in that thread with two rewrites drawn from your positioning. Kite can also start the conversation. When it reviews a set of ad mockups, it can leave a comment on the frame where a headline runs past the character limit for Google search ads, with a shorter version ready to drop in. It can react to comments and remove its own comments once a thread is resolved. ### Keep up with changes to your brand files Brand systems change, and Kite needs to know when they do. Kite reads a file's version history and its last-modified details, so it can see when your designers publish a new version of the brand library. You can ask Kite to check the library on a schedule, such as every Monday morning. When the colors or type change, Kite rereads the styles and updates the design system it works from. The same awareness helps Kite pick the right source. It can list the projects in your Figma team and the files inside each project, so a request like "use the new brand file" leads it to the file your team actually means. ## What Kite reads and changes in Figma ### Information Kite can read - **Projects and files.** Kite lists the projects in your Figma team and the files in each project, and reads a file's name, creator, last-modified date, and thumbnail to find the right one. - **Design file contents.** Kite reads the frames, layers, text, and layout of a Figma Design file, or only the specific frames a job needs, to understand a mockup before it builds the page. - **Styles, components, and variables.** Kite reads the published styles, components, and component sets in a file or across your team's library, and the variables and their mode values, to set the design rules for its work. - **Prototype interactions.** Kite reads where buttons and links lead in a prototype, so the page it builds keeps the same flow. - **Images.** Kite renders frames as PNG, JPG, SVG, or PDF files and downloads the original images placed in a file, for use in posts, emails, and pages. - **Comments and reactions.** Kite reads the comments on a file, with their authors, positions, and reactions, to pick up the feedback your team has left. - **Version history.** Kite reads a file's versions to notice when the brand library or a campaign file has changed. - **Library usage.** On Figma plans that include library analytics, Kite reads how often your brand components, styles, and variables are inserted or detached across files, which shows whether teams are actually using the approved brand. ### Information Kite can create or change - **Comments.** Kite posts a new comment pinned to a design or replies to an existing one, adds reactions, and deletes its own comments. - **Links on frames.** Kite attaches a URL, such as the live page it built from a frame, to that frame in Figma, and can update or remove those links later. - **Variables.** Where your Figma plan allows it, Kite creates, updates, or deletes variables and their values, for example when an approved brand refresh changes your accent color. ## How Kite connects to Figma Kite is your AI marketer in Slack. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Connect your Figma account through OAuth. Kite then works with the files and permissions available to that connected account. Figma isn't built into Kite, so you need your own Figma account for this integration. Once you're connected, the easiest start is to share the link to your brand library or a mockup in Slack. Kite works out which file and frames the link points to and tells you what it plans to do with them. ## Where Figma fits in Kite's marketing work ### Create on-brand marketing visuals (coming soon) Figma supplies the brand rules and the finished creative for this work. Kite reads your styles and components so the images it generates match your designers' work, and it exports frames your designers have already finished when a campaign needs them as they are. ### Build landing pages for campaigns (coming soon) Figma holds the approved mockup. Kite turns that mockup into a live page, publishes it after your approval, and then measures how the page converts, so the design gets judged on results rather than on opinions in a review meeting. ### [Launch a marketing website](/use-cases/launch-a-marketing-website.md) When your designers have already designed the site in Figma, Kite reads those files for the layout, the type, and the visual identity, and builds the site from them instead of proposing its own design direction. ## Limits and product-specific details - **Kite designs in its own tools.** In Figma, Kite reads designs, exports them, comments on them, attaches links, and updates variables. New images, layouts, and pages are created in Kite and on your website, using the rules it read from Figma. - **Figma Design files.** Kite reads the full structure of Figma Design files. FigJam boards and Figma Slides files aren't read as designs. - **Variables depend on your plan.** Reading or changing variables requires a full seat on a Figma Enterprise plan. Library usage data also depends on your plan including library analytics. - **File access follows the connected account.** Kite can open the files and team libraries the connected Figma account can open. ## Common questions ### Do I need Figma for Kite's work to look on brand? No. During onboarding, Kite collects your brand assets, including your logo, colors, and fonts, and records your visual identity in your team's knowledge base. From there it researches your existing design system or creates one. Connecting Figma makes that system exact when your designers already maintain the official version in a Figma library. ### Can I share a Figma export in Slack instead of connecting my account? Yes. Kite reads files people share in Slack, so you can drop in an exported PNG or PDF and ask Kite to use it. Connecting Figma lets Kite pull the latest version of a frame, read your styles and components directly, and work in your comment threads.