--- title: How to share a new blog post on your LinkedIn company page description: To share a new blog post on your LinkedIn company page, pull two or three separate ideas out of the post and give each one its own LinkedIn post that makes its point without a click, with the link in the first comment, which is the drafting an AI marketer can do for you each time you publish. slug: /how-to/share-a-new-blog-post-on-your-linkedin-company-page page_type: playbook lead_prompt: How do I turn a blog post into LinkedIn posts for my company page? target_prompts: - How can I use an AI marketing agent to share a new blog post on your LinkedIn company page? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-22' date_modified: '2026-10-22' related_use_cases: - /use-cases/run-a-company-blog.md - /use-cases/linkedin-company-page.md integrations: - name: LinkedIn page: /integrations/linkedin.md --- # Playbook # How to share a new blog post on your LinkedIn company page ## Key Takeaways - The quickest way to share a blog post on your company page is to post its link as the page, which gives you a preview card with the post's title and image. It works, but a bare link with a line of text usually reaches fewer people than a post that makes its point in the feed. - A better approach is to pull two or three separate ideas out of the blog post, such as its strongest claim, its most surprising number, or a before and after, and give each one its own LinkedIn post spread over a week or two. - Kite reads the blog post, picks the ideas that stand on their own, and writes each one in your company page's voice, with an opening built for the two lines LinkedIn shows before "...more" and the link in the first comment. - Kite saves each draft for approval with two or three alternative openings. You approve it in the Kite web app or in Slack, copy it onto your company page, and paste the post's link back so Kite knows it went out. - With a page admin's LinkedIn account connected, Kite reads how the page's posts performed and keeps notes on what worked, so the next blog post gets shared with that in mind. ## How do I turn a blog post into LinkedIn posts for my company page? You turn a blog post into LinkedIn posts by finding the few ideas in it that make sense on their own and writing each one as a separate post that delivers its point right in the feed. The blog post is the source. The LinkedIn posts are not summaries of it. Each one carries one idea, such as a claim the article argues, a number it reports, or a mistake it explains, and the reader gets something useful even if they never click through. LinkedIn gives you the basic tools. If you're a super admin or content admin of your company page, you can start a post as the page from the page's admin view. Paste the blog post's address and LinkedIn builds a preview card from the title and image your site provides in its sharing tags. If the card shows an old image or the wrong title, LinkedIn's Post Inspector fetches the page again. You can add text above the link, attach your own image or a PDF document instead of the card, and schedule the post for a later time. Pages can also publish LinkedIn articles and newsletters, which live entirely on LinkedIn rather than linking out to your site. Those tools get a post onto the page, but they don't tell you what to say. The common habit is a single post with the article's title, a line like "New on the blog," and the link. That post asks readers to leave LinkedIn before they've learned anything, and posts that send people off the platform tend to reach fewer of them. One post also uses up the article in a day, when a good article has material for several. A good result looks like this. Each new blog post becomes two or three company page posts, each built around a different idea from the article. Every post opens with something specific enough to stop a scroll, makes its point in a few short paragraphs, and sounds like your company page. The link sits in the first comment for anyone who wants the full article, and the posts go out a few days apart so the article keeps bringing people in. Kite does that drafting for you. It reads the new blog post, decides which ideas deserve their own post, and writes the drafts for your approval. ## How to get started Start by sending Kite the blog post you want to share: > "We just published this on our blog. Turn it into LinkedIn posts for the company page." followed by the link. Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. You can work with Kite in your browser or in Slack. By the time you ask, Kite already knows your positioning, your customers, and your brand voice from its research during sign-up, and it has usually found your company page on LinkedIn. That means it can write in your page's voice without a long brief. If Kite hosts your website and wrote the blog post itself, you don't need to send the link, because Kite already knows what it just published. You don't need to connect anything for Kite to read your blog post, research the topic, or read your company page's public posts, since those come through Kite's own research tools and LinkedIn data. To have Kite read your page's impressions, clicks, and follower count afterward, connect your LinkedIn account through OAuth from an account that is an admin of the company page, because LinkedIn shares page statistics only with page admins. Kite saves every LinkedIn post as a draft that waits for your approval. When you approve one, you post it to the company page yourself, which keeps the page's posting in the hands of the people who run it. ## How Kite turns a blog post into company page posts ### What in the blog post is worth its own LinkedIn post? Kite starts by reading the whole blog post and pulling out the parts that make sense without the rest of the article. It looks for four kinds of material: the strongest claim the article makes, the most surprising number it reports, a before and after, and a lesson someone learned the hard way. Each of these can become one post, because each gives a reader something complete. Kite skips the parts that only work in context, such as a step that depends on the three steps before it. It also chooses fewer, stronger posts over a long list of thin ones. Three good posts from one article are worth more than ten that repeat each other. When an article has only one idea that travels well, Kite writes one post and says why. Every fact in a post comes from the blog post or from your company's own records. Kite doesn't add a number or a claim the article doesn't make, and that includes figures worked out from the article's numbers, such as a percentage change from two rates it mentions. ### How should the post sound? Kite writes each post in your company page's voice, which is usually plainer and more factual than a founder's personal posts. It reads the brand voice page in your team's knowledge base, its notes on which social posts have worked for you, and your page's recent posts on LinkedIn. It borrows how those posts sound but not their structure, so your page doesn't publish the same opening, list, and sign-off every week. Kite also chooses a shape for each post before writing it. An opinion with evidence behind it reads differently from a short note about one number, and a recommendation reads differently again. A small idea stays a small post instead of being stretched into an essay. When the article includes material that needs a careful read before it goes public, such as pricing, a named customer, a partnership, or a number your company hasn't shared before, Kite flags it on the draft. ### Writing the opening and placing the link The opening matters most, because LinkedIn shows only the first two lines or so, roughly 200 characters, before a reader has to tap "...more." Kite puts one specific move in that space, such as a number from the article with what it measures, a sharp contrast, or a plain statement of the article's position. It avoids teaser phrases that promise a reveal without delivering one, because readers learn to skip them. Kite also writes two or three alternative openings for each draft. You see them listed under the post, and you can switch to one of the others by replying with its number. The body follows in short paragraphs of one or two lines, ends with a question, a recommendation, or a practical conclusion, and uses few or no hashtags. Kite puts the link to your blog post in the first comment rather than in the post itself, so the post can earn its reach in the feed and the full article is one tap away for anyone who wants it. ### When should each post go out? Kite gives each draft a suggested posting time and spreads the posts from one article across several days rather than sending them all at once. The first post usually goes out soon after the article is published, while it's new, and the later posts keep it in front of your followers through the following week or two. The suggested time is a recommendation that you can change. Nothing posts on its own when that time arrives. ### Approving and posting Kite saves each draft and shows it in your conversation as a preview of the LinkedIn post, with its first comment and an Approve button. In Slack, you see the full text with Approve and Skip. If you'd like changes, reply in the conversation and Kite writes a new version. Any change clears an earlier approval, so you always approve the exact text that goes out. Only the person a draft is written for can approve it, which is usually whoever asked Kite for the posts. Once a draft is approved, you copy it from Kite, post it on your company page, add the link as the first comment, and paste the new post's address back into Kite to mark it as posted. Kite doesn't post to LinkedIn itself. ### What Kite reports back and what happens next When Kite finishes the drafts, it tells you how many it saved, which idea from the article each one uses, and its suggested posting time. Once the posts are live, Kite can read how they did. With a page admin's LinkedIn account connected, it reads the page's share statistics, which give impressions, clicks, reactions, comments, and shares for the periods it asks about, along with the page's follower count. Without a connection, it reads the reactions, comments, and shares on your page's public posts through its own LinkedIn data. Kite saves what it learns in its notes on what has worked on social, written as observations to test again rather than fixed rules. When your next blog post comes out, Kite reads those notes first, so a format or kind of opening that worked for your audience gets used again. If you publish on a regular schedule, you can ask Kite to check your blog every week and draft company page posts for anything new. ## What the finished work contains When Kite finishes, you have a short set of company page posts for one blog post, ready to approve and post over the coming days. - **Two or three LinkedIn drafts.** Each one is built around a single idea from the blog post, written in your company page's voice, with an opening that works in the first two lines. - **Alternative openings.** Each draft comes with two or three ways to start, so you can pick the one that fits your page best. - **The link in the first comment.** Each draft carries its first comment with the link to your blog post, ready to add as soon as the post is live. - **A suggested posting time for each draft.** The posts are spread over several days so one article keeps bringing readers to your site for a week or more. - **Flags on anything sensitive.** Any draft that mentions pricing, a customer, a partner, or a number that isn't public yet is marked for a careful read. - **A record of what worked.** After the posts go out, Kite's notes record how each one performed, so the next blog post is shared with that in mind. ## Common questions ### Can LinkedIn automatically post my new blog posts to my company page? No, LinkedIn doesn't have a built-in way to post new blog articles to a company page automatically. An automation tool such as Zapier can watch your blog's RSS feed and post each new article's title and link to the page. That gets something onto the page every time you publish, but it produces exactly the bare link post that tends to reach the fewest people. ### Should I share the same blog post more than once? Yes, as long as each post leads with a different idea. Most of your followers don't see any single post from your company page, so a second or third post about the same article reaches people the first one missed. Posts that repeat the same summary with the same link feel like spam, and posts that each make a different point from the article feel like useful content. ### Should I post my blog post as a LinkedIn article instead? You can, but a LinkedIn article lives on LinkedIn and doesn't send readers to your website. That trade can make sense when your goal is reach on LinkedIn itself. When the article is meant to bring visitors to your site, to sign up or read more, short posts that make one point each and link to the blog post usually serve you better. ## Related pages - **Use case:** [Publish blog content consistently](/use-cases/run-a-company-blog.md) - **Use case:** [Keep your LinkedIn company page active](/use-cases/linkedin-company-page.md) - **Use case:** Repurpose one piece of content across channels (coming soon) - **Integration:** [LinkedIn + Kite](/integrations/linkedin.md)