--- title: How to get a weekly Google Analytics report in Slack description: Google Analytics has no Slack connection of its own, so you either email a scheduled report into a Slack channel, build a weekly script with the Google Analytics Data API and a Slack webhook, or have an AI marketer read your GA4 property every week and post what changed, why it changed, and what to do about it. slug: /how-to/get-a-weekly-google-analytics-report-in-slack page_type: playbook lead_prompt: How do I get a weekly Google Analytics summary posted to Slack? target_prompts: - How can I use an AI marketing agent to get a weekly Google Analytics report in Slack? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-21' date_modified: '2026-10-21' related_use_cases: - /use-cases/weekly-marketing-report.md - /use-cases/improve-website-conversion.md integrations: - name: Google Analytics page: /integrations/google-analytics.md - name: Slack page: /integrations/slack.md --- # Playbook # How to get a weekly Google Analytics report in Slack ## Key Takeaways - Google Analytics doesn't post to Slack on its own. You can email a scheduled report into a Slack channel, or write a weekly script that pulls numbers from the Google Analytics Data API and sends them to a Slack incoming webhook. - Both routes deliver numbers without an explanation. A useful weekly report says whether your key events went up or down, and whether that came from fewer visitors or from fewer visitors converting. - Kite reads your GA4 property every week. It pulls sessions, users, engagement, and key events by channel, landing page, and device, then compares the latest complete week with the week before. - For each meaningful change, Kite traces the cause to a channel, a campaign, a landing page, or a tracking problem, and it recommends the fix that matches. - The report lands in the Slack thread or channel you choose, so anyone on your team can read it without logging into Google Analytics, and you can ask follow-up questions right in the thread. ## How do I get a weekly Google Analytics summary posted to Slack? You get a weekly Google Analytics summary into Slack by having something read your GA4 property on a schedule and post the results to a channel, because Google Analytics has no Slack integration of its own. There are two common ways to set that up yourself. The first uses email. Google Analytics 4 and Looker Studio can both email a report on a schedule, and on Slack's paid plans every channel can have its own email address. Send the scheduled report to that address, and it shows up in the channel each week. It's quick to set up, but what arrives is a file or a link. Someone still has to open it and work out what it means. The second uses code. A small script, often a Google Apps Script with a weekly trigger, calls the Google Analytics Data API's report method for the metrics you want, formats the totals, and posts them to a Slack incoming webhook. You decide exactly what goes in the message. You also have to write the script, keep its Google login working, and fix it when an API change breaks it. Either way, you end up with numbers like "sessions down 11 percent" and no reason attached. A good weekly Google Analytics report answers the questions that number raises. It should say whether the actions you care about, such as signups or demo requests, went up or down. It should say whether the change came from fewer people arriving or from fewer of them converting. And it should name the specific channel, campaign, or page responsible, separate real changes from ordinary week-to-week noise, and say what to do next. Kite does that reading for you every week. It pulls the data from your Google Analytics property, works out what actually changed and why, and posts a short report in Slack with the actions it recommends. ## How to get started Start by asking Kite in Slack for the report, with the day and time you want it: > "Every Monday at 9, post a Google Analytics report for last week in #marketing. Tell me what moved our signups and what we should do about it." Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. From that research, it already knows your site, your products, and how you reach customers, so it can tell a dip on your pricing page from a slow week on an old blog post without being told which pages matter. You'll need to connect your Google Analytics account through OAuth. That account needs access to the GA4 property you want reported, and the Viewer role is enough for Kite to read its reports. If the account can see more than one property, Kite lists them so you pick the right one. Kite checks that the connection works before it sets up the schedule. Kite then proposes what the report should treat as the week's result. It reads the key events your property already counts, such as a form submission or a completed signup, and suggests the one or two that matter most to your business. Confirm them or name different ones. Kite sets up the schedule in your timezone and confirms the day, the time, and the date of the first report. By default, each report posts in the thread where you asked. If you name a channel, Kite posts there instead. It joins a public channel on its own, and a private channel needs to invite Kite first. If you'd like to see a sample before Monday, ask Kite to run the report now. To change the day, the channel, or what the report covers later, just ask, and Kite updates the same schedule rather than starting a second one. ## How Kite builds the weekly report ### Which property and which week? Kite starts each report by confirming exactly which data it's reading. It reads the GA4 property's settings, including its reporting time zone, because that time zone decides where each day begins and ends in your numbers. It also reads the property's data streams, so a report for your website doesn't quietly include traffic from a mobile app that shares the same property. Then it picks the dates. Google Analytics can take a day or two to finish processing a day's data, so a report that covered the seven days ending this morning would often show a false drop on the last day. Kite uses the most recent full week, Monday through Sunday in your property's time zone, and compares it with the week before. When your traffic is seasonal, it also compares with the same week a year earlier, so a holiday slowdown reads as normal rather than as a problem. ### What changed this week? Kite runs reports on your property for the metrics a weekly review needs: - Sessions, active users, and new users - Engaged sessions and engagement rate - Key events, and the session key event rate, which is the share of sessions that included one - Views of your most important pages It breaks these down by the dimensions that explain a change: the session's default channel group, its source and medium, its campaign, the landing page, and the device category. Kite checks which dimensions and metrics your property supports before it builds each report, so custom dimensions your team created can appear in it too. Weekly numbers are noisy, so Kite decides which changes deserve your attention. A landing page that usually gets 40 sessions can double or halve by chance, while a steady drop in visits from organic search is worth a closer look. Kite weighs each change against the page's or channel's normal traffic, and it checks the daily numbers to see whether a change held all week or came from a single unusual day. ### Did fewer people arrive, or did fewer convert? Kite splits every change in your key events into two parts, because each part has different causes and different fixes. Key events can fall because fewer people visited, because a smaller share of visitors converted, or both. Kite compares sessions with the session key event rate for each channel and landing page to see which one moved. When traffic is the cause, Kite finds the channel that lost it and looks for the reason: - **Organic search fell.** Kite checks your rankings and search demand with its built-in search data. If you've connected Google Search Console, it reads which pages and queries lost clicks. - **Paid traffic fell.** Kite reads the campaign dimension to see which campaign sent fewer visits, which usually means a campaign ended, paused, or ran out of budget. - **Referral or email traffic fell.** Kite finds the referring site or the email campaign that sent visitors last week and didn't this week, which is often a one-time spike from a newsletter or a mention rather than a lasting loss. When conversion is the cause, Kite looks at the landing pages and devices where the rate dropped. A rate that fell only on mobile often points to a layout or form problem on small screens. A rate that fell on one landing page points to that page, and Kite can open the page itself to see what changed. ### Is the tracking still working? Kite checks for tracking problems before it explains a drop, because a broken tag can look exactly like a bad week. If a key event that fired every day suddenly stops, or traffic falls on every channel at once, Kite checks your site to see whether the Google Analytics tag still loads. It also watches the share of sessions Google Analytics files under the Unassigned channel. When that share grows, it usually means new campaign links are missing their tracking parameters, so the visits are being counted without credit going to the right campaign. Kite also reads the annotations your team has added in Google Analytics, such as a note marking a site launch or a pricing change, and uses them to explain a shift on the date it happened. When Kite itself published a page or launched a campaign that week, it checks how that work performed and includes the result. ### What should you do about it? Kite pairs each change with the action that matches its cause. A landing page whose conversion rate fell needs a look at what changed on it, and Kite can run a funnel report on your property to find the step where visitors leave. A paid campaign that stopped sending traffic needs its budget or schedule checked. Campaign links missing their tracking parameters need them added, so next week's report can credit the visits properly. A seasonal dip usually needs nothing, and Kite says so, which saves you from rewriting a page that was fine. Kite can make many of these changes itself. On a site Kite hosts, or through a supported CMS connection such as Webflow, it can rewrite a page, fix a form, or set up an experiment to test a new version. It asks for your approval before it publishes, and it notes which pages it changed so later reports show whether the fix worked. ### What Kite posts in Slack When the report is ready, Kite posts it in the thread or channel you chose. It opens with the week's key events and how they changed, followed by sessions and engagement. Next come the two or three changes that explain the week, each with its cause and the recommended action, and then any tracking problems Kite found. When the week needs more room than a Slack message, Kite also publishes a report with charts and tables at a shared link. You can reply in the thread to ask a follow-up question, such as which landing pages brought the most signups from organic search, or to approve one of the recommended fixes. Next week's report follows up on the changes Kite made, so you can see whether each one helped. ## What the finished work contains Each week, you get a short Google Analytics report in Slack that tells you what happened on your website and what to do next. Everyone in the channel can read it, including people who don't have access to Google Analytics. - **The week at a glance.** Key events, sessions, active users, and engagement rate for the latest full week, with the change from the week before and, for seasonal sites, from the same week last year. - **What moved the result.** The two or three changes that explain the week, each traced to a channel, a campaign, a landing page, or a device, with a note on whether fewer people arrived or fewer converted. - **Tracking problems.** Any key event that stopped firing, any sign the tag stopped loading, and any growth in traffic Google Analytics couldn't assign to a channel. - **The actions.** A recommended fix for each change, such as reviewing a landing page, checking a campaign, or tagging links properly, ready for you to approve in the thread. - **The follow-up.** How the pages and campaigns Kite changed in earlier weeks have performed since. ## Common questions ### Does Google Analytics have a Slack integration? No, Google Analytics doesn't offer a Slack integration of its own. Getting its data into Slack takes a connector, such as a scheduled email sent to a Slack channel's email address, a script that calls the Google Analytics Data API and posts to a Slack webhook, or an AI marketer like Kite that reads your property and posts the report itself. ### Can people without Google Analytics access read the report? Yes. Only the Google account you connect needs access to your GA4 property. Kite posts the report in Slack, so everyone in the channel can read it and ask questions in the thread without a Google Analytics login. ### Why do some rows look different from what I see in Google Analytics? Google Analytics sometimes withholds rows with small numbers of users to protect visitors' privacy, which Google calls thresholding. It happens most often when Google signals is turned on for the property. Kite checks your property's Google signals setting and tells you when thresholding may be hiding rows in a breakdown, so a missing page or campaign doesn't read as zero. ### Can the report include data from my other tools? Yes. Kite can combine Google Analytics with the other accounts you connect, such as Google Search Console, your ad platforms, or your CRM, so one weekly report shows the path from search and ads through to signups and pipeline. If search is the part you care about most, Kite can also send a separate [weekly Google Search Console report in Slack](/how-to/get-a-weekly-google-search-console-report-in-slack.md). ### Can I get the report daily or monthly instead? Yes. Ask Kite for the schedule you want, such as every weekday morning or the first day of each month, and it sets the report up in your timezone. A daily report works best as a short check for sharp drops and tracking problems, because single days swing more than weeks do. A monthly report suits a review for leadership, where the longer window shows trends more clearly. ### Does Kite work with Universal Analytics? No. Kite works with Google Analytics 4 properties. Google stopped processing data in Universal Analytics in 2023, so GA4 is where current website data lives. ## Related pages - **Use case:** [Get a weekly marketing report in Slack](/use-cases/weekly-marketing-report.md) - **Use case:** [Improve website conversion](/use-cases/improve-website-conversion.md) - **Use case:** Get answers from your Google Analytics data (coming soon) - **Use case:** Prepare a monthly marketing review for leadership (coming soon) - **Integration:** [Google Analytics + Kite](/integrations/google-analytics.md) - **Integration:** [Slack + Kite](/integrations/slack.md)