--- title: How to get a Slack alert for every new G2 review description: G2 can notify your team about new reviews in my.G2 and through its own Slack integration, and an AI marketer can go further by watching your G2 reviews page, reading each new review, telling you in Slack what it says and whether it needs an answer, and drafting the response. slug: /how-to/get-a-slack-alert-for-every-new-g2-review page_type: playbook lead_prompt: How do I get notified in Slack when someone leaves a new G2 review? target_prompts: - How can I use an AI marketing agent to get a Slack alert for every new G2 review? entity: Kite category: AI marketing agent author: Devon Wells and Kite date_published: '2026-10-28' date_modified: '2026-10-28' related_use_cases: - /use-cases/brand-reputation-monitoring.md integrations: - name: Slack page: /integrations/slack.md --- # Playbook # How to get a Slack alert for every new G2 review ## Key Takeaways - You can hear about new G2 reviews through the new-review notifications in my.G2, through the Slack integration G2 offers in its vendor portal, or by asking an AI marketer to watch your reviews page and report to Slack. - G2's own notifications tell you that a review was published. Reading it, deciding whether it needs a public answer, and writing that answer is still your job. - Kite watches your public G2 reviews page about every six hours, picks out the reviews dated after its last check, and posts each one in the Slack thread where you asked, with the rating, the reviewer's own words, and why it matters. - From the alert, Kite drafts a response in your brand's voice that addresses what the reviewer actually said, and you post it on G2 yourself. ## How do I get notified in Slack when someone leaves a new G2 review? The most direct way to get new G2 reviews into Slack is to use G2's own notifications, then decide how much reading and responding you want help with. G2 can notify you in my.G2, its portal for vendors, each time a new review is published on your product profile, and it offers a Slack integration there that posts new reviews into a channel you choose. Which integrations you can turn on depends on your G2 plan, so check what yours includes. Keep in mind that G2 checks every review before publishing it, so a review usually appears some days after the customer submitted it. Any alert, from G2 or anyone else, can only tell you about a review once it's live on your profile. G2's notifications do their job well. What they don't do is tell you what to do next. A five-star review from a happy admin, a three-star review that praises the product but complains about onboarding, and a one-star review from a customer about to cancel all arrive looking the same. Someone still has to open each one, decide whether it deserves a public answer, and write that answer while it still matters to the reviewer and to the buyers reading your profile. That's the real work in this job. A good result is an alert for every new review that says what the reviewer liked and disliked, flags the ones that need a response, and makes answering them quick. Kite does that work for you. It watches your G2 reviews page, tells you about each new review in Slack with the reasoning attached, and drafts the response when one is needed. ## How to get started Start by asking Kite in the Slack thread or channel where you want the alerts to arrive: > "Tell me about every new review on our G2 page." You can narrow the request if you only want some reviews: > "Let me know whenever we get a G2 review of three stars or fewer." Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. You can work with Kite in your browser or in Slack, and when you add Kite to Slack, it can also keep standing watches like this one and post what they find in your channels. Kite looks for your G2 listing while it researches your business, so it usually already has the address of your product page. If it didn't find one, or you have more than one product on G2, it asks which page to watch. You don't need a G2 account or any connection to G2, because your reviews page is public and Kite reads it the way any visitor would. ## How Kite watches your G2 reviews ### What does Kite watch? Kite watches the reviews page of your G2 product profile, such as `g2.com/products/your-product/reviews`, and holds each check to the instruction you gave in your own words. That instruction is what Kite judges new reviews against. "Every new review" reports them all. "Reviews that mention onboarding or support" reports only those. A clear, specific request gives you sharper alerts. The watch also records why it was set up, which is usually your request in the thread. If you later ask why a watch exists, Kite tells you. ### How often does Kite check? Kite checks your reviews page about every six hours, and you can ask for checks as often as once an hour. Each check reads the page as it stands and looks for reviews dated after the previous check, because G2 shows the date beside every review. A review dated earlier counts as already seen, even if G2 has moved it higher on the page. After the watch reports a new review, it rests for a day before checking again. The next check still picks up every review published in the meantime, so a week with a burst of new reviews gives you a few complete messages instead of a stream of separate pings. ### Is this review one you asked to hear about? Kite reads each new review and decides whether it fits what you asked for before it tells you anything. When you asked for every review, every new review qualifies. When you asked only for low ratings or for reviews that mention a competitor, Kite checks the star rating and the review's text and reports only the ones that match. Kite bases every alert on the review's own words. It quotes the passage that shows the review is new and fits your request, so you can see exactly why it reached you. ### What does the alert say? When Kite finds a review you asked about, it posts in the Slack thread where you set up the watch. Each alert includes the following: - The star rating and the date of the review - A short summary of what the reviewer said, in the terms you asked about - The reviewer's own words, quoted from the page - A link to your G2 reviews page Alerts land in that thread for about three months. After that, they go to the main channel your team uses with Kite, with a link back to the original thread, so everything about the watch stays easy to find. ### What happens after an alert? Kite can draft your public response as soon as a review arrives. It already knows your product, your positioning, and your brand voice from its research on your business, so the draft speaks to the specific points the reviewer raised. For praise, that means thanking them for the details they mentioned. For a complaint, it means acknowledging the problem plainly, saying what has changed or what you're doing about it, and offering a way to reach your team. Kite shows you the draft in the Slack thread. You edit it if you want, then post it as a vendor response from my.G2. Kite doesn't connect to G2, so publishing the response is the one step you do yourself. Kite also records what reviewers say in your team's knowledge base. A complaint that shows up in three reviews in a month becomes something Kite takes into account when it writes your comparison pages, your onboarding emails, and your positioning. ### What if Kite can't read the page? Kite tells you when a check sees a sign-in page, an access-denied page, or an error page instead of your reviews. In that case it reports that the watch isn't live yet and says why. Kite calls a watch live only once a check has actually read your reviews, so a quiet thread means there was nothing new to report. ### How do you change or stop the watch? You manage the watch by asking Kite in Slack. You can pause it and resume it later, stop it for good, or change how often it checks. You can also ask Kite to list every watch your team has running. ## What the finished work contains When the watch is running, your Slack thread becomes the place your team sees every new G2 review and decides what to do about it. - **The standing watch.** It reads your G2 reviews page about every six hours and judges each new review against the instruction you gave in your own words. - **The alerts.** Each one gives the star rating, the date, a summary of what the reviewer said, their own words, and a link to the page. - **Draft responses.** When a review deserves an answer, Kite writes one in your brand's voice that addresses what the reviewer said, ready for you to post in my.G2. - **Recurring themes.** Praise and complaints that keep coming up go into your team's knowledge base, where they shape later marketing work. ## Common questions ### Can Kite watch Capterra and other review sites too? Yes. Ask Kite to watch your reviews on Capterra, TrustRadius, or another review site the same way you asked about G2. Kite can also keep a review watch that searches the whole web for new reviews naming your product, which catches review sites you didn't think to list. ### Can Kite watch my competitors' G2 reviews? Yes. A competitor's G2 reviews page is public, so Kite can watch it the same way it watches yours. New complaints about a competitor tell you what their customers are missing, which is useful for your comparison pages and your sales conversations. ### Do I need Slack to get these alerts? No, but Slack is where these alerts arrive fastest and where your team can discuss them in the thread. If your team works with Kite only in the web app, a watch's alerts are emailed to the person who set it up. ### Why do G2 reviews matter for AI answers? G2 reviews matter for AI answers because ChatGPT, Gemini, Perplexity, and Claude often cite review sites like G2 when people ask which software to choose. A fresh, well-answered review on your G2 profile is part of what those answers draw on. To see whether AI assistants recommend your business today, try Kite's free [AI visibility checker](/ai-visibility-checker). ## Related pages - **Use case:** [Monitor brand reputation and public mentions](/use-cases/brand-reputation-monitoring.md) - **Use case:** Monitor new reviews of your business (coming soon) - **Use case:** Respond to negative reviews on G2 (coming soon) - **Integration:** [Slack + Kite](/integrations/slack.md)