---
title: 'SEO vs GEO: How to See Where You Rank on Google and Where AI Answers Mention You'
description: SEO earns your pages a place in search results and GEO earns your business a mention inside AI-written answers; the work overlaps heavily, so the real difference is what you measure, and the useful view puts your Google rankings next to your AI mentions topic by topic to find where they disagree.
slug: /blog/seo-vs-geo-how-to-see-where-you-rank-on-google-and-where-ai-answers-me
page_type: explainer
lead_prompt: seo vs geo
entity: Kite
category: AI marketing agent
author: Devon Wells and Kite
date_published: '2026-11-06'
date_modified: '2026-11-06'
related_use_cases:
  - /use-cases/google-vs-ai-answers.md
  - /use-cases/ai-answer-visibility.md
  - /use-cases/pages-ai-can-quote.md
---

# SEO vs GEO: How to See Where You Rank on Google and Where AI Answers Mention You

## Key Takeaways

- SEO is the work of earning a place for your pages in search results. GEO, short for generative engine optimization, is the work of getting your business named or cited inside answers written by AI, such as ChatGPT, Gemini, Perplexity, Claude, and Google's AI Overviews and AI Mode. Most of the work is the same. The biggest difference is how you measure the result.
- A Google ranking on its own no longer tells you whether people see you. Pew Research Center found that when Google showed an AI summary, people clicked a traditional search result in 8% of visits, compared with 15% when no summary appeared.
- Ranking well helps you get into AI answers, but it doesn't guarantee it. Ahrefs found that Google's AI Overviews cite top-ranking pages far more often than ChatGPT, Gemini, or Copilot do.
- You can see your Google rankings in Search Console. For AI answers, Google and Microsoft now offer free reports on their own AI features, but to learn whether ChatGPT and the other assistants name you, you have to ask them your buyers' questions many times and count how often you appear.
- The view that tells you what to do puts both side by side, topic by topic, and looks at where they disagree. Kite, an AI marketer, runs that comparison for you, checks the AI side every day, works out why each gap exists, and proposes the pages and outreach that close it.

## What's the difference between SEO and GEO?

SEO earns your page a spot in a ranked list of links, while GEO earns your business a mention inside a written answer that an AI assembles from several sources. A search engine shows ten blue links and lets the reader choose. An AI answer reads the sources for the reader, writes a summary, names a handful of businesses, and sometimes links to the pages it drew on. Being on that list of links and being named in that answer are two different results, and you can win one while losing the other.

The term "generative engine optimization" comes from a 2023 research paper by Pranjal Aggarwal and five co-authors, later accepted to the KDD 2024 conference. They described generative engines as search tools that "typically satisfy queries by synthesizing information from multiple sources and summarizing them using LLMs," and they set out to help content creators, who otherwise "have little to no control over when and how their content is displayed" ([arXiv](https://arxiv.org/abs/2311.09735)).

You'll see the same practice under other names: answer engine optimization (AEO), artificial intelligence optimization (AIO), large language model optimization (LLMO), and AI SEO. Wikipedia's summary of the field notes that usage varies across practitioners, vendors, and publications, "with no consensus definition" ([Wikipedia](https://en.wikipedia.org/wiki/Generative_engine_optimization)). For practical purposes, treat them as one idea: getting AI answers to mention you.

This matters because a growing share of your buyers get their answers from AI before they ever click a link. In a February 2026 survey of 5,119 U.S. adults, Pew Research Center found that about four in ten say they use chatbots to search for information ([Pew Research Center](https://www.pewresearch.org/internet/2026/06/17/americans-and-ai-2026-chatbots-smart-devices-and-views-on-impact/)). And on Google itself, the AI summary at the top of the page changes what people do next. When Pew tracked the real browsing of 900 U.S. adults in March 2025, people who saw an AI summary clicked a traditional result in 8% of visits, while people who didn't see one clicked in 15% ([Pew Research Center](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/)). AI summaries were less common then than they are now, so treat that as the direction and rough size of the effect. A ranking still matters, but it no longer tells you the whole story of whether buyers see you.

## Is GEO part of SEO?

The work that earns a Google ranking is mostly the same work that gets you into AI answers, and Google says so plainly, so the meaningful difference between SEO and GEO is the scoreboard rather than the method.

Google's own documentation for its AI features says "specific optimization isn't required for AI Overviews and AI Mode." To be eligible as a supporting link, a page must be indexed and eligible to appear in Google Search with a snippet, and "there are no additional technical requirements" ([Google Search Central](https://developers.google.com/search/docs/appearance/ai-features)). Google's Danny Sullivan put it more bluntly at WordCamp US: "Good SEO is good GEO, or AEO, AIO, LLM SEO, or LMNOPO" ([Search Engine Land](https://searchengineland.com/google-danny-sullivan-good-seo-good-geo-461464)). On Google's Search Off the Record podcast, as Search Engine Land reports it, he called GEO a subset of SEO rather than something separate ([Search Engine Land](https://searchengineland.com/google-danny-sullivan-seo-for-ai-is-still-seo-466368)). Google runs both the search engine and the AI features, so it has an interest in keeping site owners on its existing guidance. Independent analysts land in a similar place, though. Forrester's Nikhil Lai wrote that answer engine optimization is "significantly, but not fundamentally, different from SEO," and that advocates of the new acronyms "tend to exaggerate SEO and AEO's differences to carve a startup-sized hole in marketers' tech stacks" ([Wikipedia, citing Forrester](https://en.wikipedia.org/wiki/Generative_engine_optimization)).

Not everyone agrees on where this goes. Search Engine Land's editor, writing in the same article that reports Sullivan's keynote, argues that "the future of Google and conversational AI search will be answers, not ranking, regardless of what Googlers say publicly today" ([Search Engine Land](https://searchengineland.com/google-danny-sullivan-good-seo-good-geo-461464)).

Both views point to the same practical conclusion. You don't need a second content strategy built from scratch. You do need a second way of measuring, because a page that ranks well can still be missing from the answers your buyers read. There are also a few places where the mechanics differ. Each AI company runs its own crawlers, for example. OpenAI says sites that block its search crawler, OAI-SearchBot, "will not be shown in ChatGPT search answers" ([OpenAI](https://platform.openai.com/docs/bots)), so a site can rank well on Google and still be invisible to ChatGPT's search.

## Why doesn't ranking on Google guarantee a mention in AI answers?

AI answers run several searches of their own, built from variations of the reader's question, and then build the answer from the pages that address the question most directly, so a page that ranks first for your keyword can still be left out.

Google calls this "query fan-out." Its AI Overviews and AI Mode may issue "multiple related searches across subtopics and data sources" to develop a response ([Google Search Central](https://developers.google.com/search/docs/appearance/ai-features)). OpenAI describes something similar for ChatGPT: when it searches the web, it "typically rewrites your query into one or more targeted queries" before sending them to its search partners ([OpenAI Help Center](https://help.openai.com/en/articles/9237897-chatgpt-search)). The answer ends up drawing on searches you may never have tracked.

How closely AI citations follow Google's rankings depends on which AI you're looking at:

- **Google's AI Overviews follow rankings most closely, though less than they used to.** In July 2025, Ahrefs studied the top three citations in 1 million AI Overviews and found that 76% of cited pages ranked in Google's top ten for the same search ([Ahrefs](https://ahrefs.com/blog/search-rankings-ai-citations/)). A later Ahrefs analysis of 863,000 keywords put that share at 38%. Ahrefs says the two studies aren't directly comparable because it got better at detecting citations in between, so part of the drop reflects the measurement ([Search Engine Journal](https://www.searchenginejournal.com/google-ai-overview-citations-from-top-ranking-pages-drop-sharply/568637/)).
- **AI assistants follow rankings much less.** Across 15,000 long-tail questions, Ahrefs found that only about 8% of the pages cited by ChatGPT, Gemini, and Copilot ranked in Google's top ten for the same question. Perplexity was the exception at 28.6% ([Ahrefs](https://ahrefs.com/blog/ai-search-overlap/)).
- **Ranking first still raises your odds.** In Kevin Indig's study of about 1.2 million ChatGPT responses, 43.2% of pages ranking first in Google were cited by ChatGPT, 3.5 times as often as pages ranking beyond the top 20 ([Search Engine Land](https://searchengineland.com/chatgpt-citations-domains-study-472349)).

So a good ranking gets your page into the pool the AI reads, but whether the answer names you depends on what else is in that pool. If the pages it cites are category roundups and comparison articles that list five of your competitors and leave you out, your ranking won't help much.

This also explains a fair warning from Google. John Mueller described AI features as doing "a whole bunch of searches for you," which is why Search Engine Land concludes that "I rank in blue links but not in AI Overviews" is a flawed comparison when you match one exact query against another ([Search Engine Land](https://searchengineland.com/google-danny-sullivan-seo-for-ai-is-still-seo-466368)). The fix is to compare at the level of the topic, not the exact phrase, which is how the comparison later in this article works.

## How to see where you rank on Google

Google Search Console is the free, first-party place to see how your site performs in Google, and its Performance report shows clicks, impressions, click-through rate, and average position for each search and each page.

The Performance report covers the past three months by default, and you can group the data by query, page, country, device, search appearance, or date ([Google Search Console Help](https://support.google.com/webmasters/answer/7576553)). "Average position" is the average position of your highest result. Keep in mind that it's an average across many people. Google notes that you may not see your site when you run the same search yourself, because "Search results are specific to the time, place, device, and recent history of the person searching."

Your appearances in AI Overviews and AI Mode are counted inside the Web totals of this same report ([Google Search Central](https://developers.google.com/search/docs/appearance/ai-features)), so the main report can't separate them for you. The next section covers the newer report that can.

If you want to track rankings for a set list of keywords, or see competitors' rankings, an SEO tool adds that. Semrush's Position Tracking follows your Google rankings and your appearances in AI Overviews on any free or paid Semrush plan, and its Organic Rankings report shows which of your keywords trigger an AI Overview and whether you're cited in it ([Semrush](https://www.semrush.com/kb/1626-ai-visibility-features)). Ahrefs's Rank Tracker updates weekly on every plan ([Ahrefs](https://ahrefs.com/pricing)). That AI Overview flag is worth paying attention to. A keyword where Google already shows an AI summary is one where your ranking competes with an answer sitting above it.

## How to see where AI answers mention you

No single report covers every AI assistant, so you combine the free reports that Google and Microsoft publish for their own AI features with checks you run in the assistants themselves.

**Google's generative AI performance report.** Search Console now has a separate report for AI Overviews and AI Mode, and Google says it reached all websites worldwide on August 31, 2026. It shows how many times links to your site appeared in those features, broken down by page, country, device, and date ([Google Search Console Help](https://support.google.com/webmasters/answer/16984139?hl=en)). It shows impressions only. There are no queries, clicks, or positions, so it tells you which pages Google's AI links to, but not for which searches or whether anyone clicked. SEO consultant Brodie Clark, who saw an early version in June 2026, called the data "nowhere near actionable enough to be used in a practical sense" without queries and clicks ([Brodie Clark](https://brodieclark.com/preview-ai-report-gsc/)).

**Bing Webmaster Tools' AI Performance report.** Microsoft's free report shows how often your pages are cited in Microsoft Copilot, AI-generated summaries in Bing, and some partner services. It lists which pages were cited and the "grounding queries," meaning the phrases the AI searched for when it pulled your content ([Microsoft Bing Webmaster Blog](https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview)). In June 2026 Microsoft added Citation Share, the percentage of all citations for a grounding query that went to your site. Microsoft notes that it doesn't reveal which competitors took the rest ([Microsoft Bing Blog](https://blogs.bing.com/search/June-2026/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare)).

**Asking the assistants yourself.** ChatGPT, Claude, Perplexity, and the Gemini app don't give site owners a report, so the only way to know whether they name you is to ask them the questions your buyers ask. A careful manual check takes about half an hour:

1. Use ChatGPT signed out, or in a temporary chat with personalization turned off, so your own history doesn't shape the answer.
2. Turn on web search and start a fresh conversation for each question.
3. Ask three questions a customer would ask, without your company name in them. Include your city if you serve one area.
4. Write down every business the answer recommends and every website it cites.
5. Repeat the same questions in Gemini, Perplexity, and Claude, and again next month.

That method comes from the page for Kite's free [AI visibility checker](/ai-visibility-checker), which runs the same check for you. It asks ChatGPT, Gemini, Perplexity, and Claude the questions your customers ask, and in about 45 seconds it shows whether they recommend you and who they recommend instead. It's free and needs no account. The sample check on that page shows what a gap looks like. When Kite checked Appsmith, the company that builds Kite, on October 15, 2026, the assistants recommended it in 6 of 12 answers. None of the four recommended it for a question about security, version control, and running the platform on your own servers, and Retool and Microsoft Power Apps were named most often instead. The first suggested fix was a page on Appsmith's own site that answers that exact question ([Kite](https://kite.ai/ai-visibility-checker)).

**Why one check isn't enough.** AI answers change every time you ask. SparkToro's Rand Fishkin and Patrick O'Donnell of Gumshoe.ai, an AI-tracking company, had 600 volunteers run 12 prompts through ChatGPT, Claude, and Google's AI a combined 2,961 times. They found less than a 1 in 100 chance that ChatGPT or Google's AI would give the same list of brands in any two responses. Fishkin started out expecting tracking to be useless and changed his mind. He concluded that "visibility % across dozens to hundreds of prompts run multiple times is a reasonable metric," while "any tool that gives a 'ranking position in AI' is full of baloney" ([SparkToro](https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/)). The measure to trust is the share of answers that name you, across many questions asked many times, never a single position.

That's the job paid trackers do. Semrush's AI Visibility Toolkit costs $99 a month, includes 25 tracked prompts, and has no free trial ([Semrush](https://www.semrush.com/kb/1493-ai-visibility-toolkit)). Ahrefs sells its Brand Radar AI add-on from $199 a month ([Ahrefs](https://ahrefs.com/pricing)).

## SEO and GEO side by side

The table below shows that SEO and GEO aim at the same buyers through different results, and that the biggest differences are in what you measure and how stable each measurement is.

|  | SEO | GEO |
| --- | --- | --- |
| What you're trying to earn | A high position in a ranked list of links | A mention or a cited link inside a written answer |
| Where it shows up | Google and Bing search results | ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google's AI Overviews and AI Mode |
| What decides it | How well your page matches the search, and how much search engines trust it | Whether your page is in the pool the AI searches, and whether the pages it cites name you |
| What to measure | Position, impressions, clicks, and click-through rate for each search | The share of answers that name you across many questions, and which pages they cite |
| Free reports from the platforms | Google Search Console and Bing Webmaster Tools, with full query data | Google's generative AI report (impressions only) and Bing's AI Performance report (Copilot, Bing, and some partner services) |
| How much one check tells you | A fair amount, because positions move slowly | Very little, because answers change from one run to the next |

## How to put your rankings and AI mentions side by side

The comparison that tells you what to do next works topic by topic: take the keywords you rank for, turn each one into the question a buyer would ask an AI assistant, and look for the topics where your Google ranking and your AI mentions disagree.

Here's the process, step by step:

1. **Start with the keywords you rank for.** For each one, note your position, the page that ranks, how many people search for it each month, and whether Google shows an AI Overview.
2. **Rewrite each keyword as a buyer's question.** People type short phrases into Google, such as "project management software agencies." They ask AI assistants full questions, such as "What's the best project management tool for a 10-person design agency?" Leave your company name out, so the answers show whether AI recommends you to someone who doesn't know you yet.
3. **Ask each question in several assistants, many times.** Record which businesses each answer names and which pages it cites.
4. **Sort the disagreements into two groups.** Topics where you rank but AI answers leave you out are usually the most valuable, because the demand is proven and you already have a page Google trusts. Topics where AI names you but you don't rank are wins to protect, because that visibility usually rests on someone else's roundup or forum thread.
5. **Open the pages the answers cite to find the cause.** The reason is often plain once you look. The same two roundups might appear in every answer without you. The cited pages might be direct comparisons, while your ranking page is a product page that never answers the comparison question.
6. **Fix each gap according to its cause, then measure both sides again.** Rewrite a ranking page so the answer sits near the top, write the comparison page the answers keep citing, or pitch the authors of roundups that leave you out. Then check after a set period whether AI answers name you more often and whether the page earns more impressions and clicks in Search Console.

Doing this by hand means exporting rankings, rewriting dozens of keywords as questions, pasting them into several assistants over and over, and logging the results in a spreadsheet. The answers change often enough that one pass goes stale within weeks. It's careful, repetitive work with a clear way to tell whether it worked, and that makes it a good job for an AI marketer.

Kite is an AI marketer. It researches your business, builds a growth strategy, and ships the work that brings you new customers. Comparing your rankings with your AI answers is how it decides where that work should go first ([Kite](https://kite.ai/use-cases/google-vs-ai-answers)):

- Kite pulls the keywords your site ranks for from its built-in search data, with each keyword's position, monthly searches, difficulty, and whether Google shows an AI Overview. You don't need a separate SEO account. Connect Search Console and it adds your own impressions and clicks.
- It turns your strongest keywords into unbranded buyer questions, favoring the ones where Google already shows an AI Overview, and lets you review or edit them.
- It asks each tracked question in ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode every day by default, and stores the brands each answer names, the pages it cites, and the searches the assistant ran.
- It joins the two sides into one row per topic, keeps the topics where they disagree, reads the cited pages to work out why, and ranks the gaps by how much search demand sits behind them and how completely the answers leave you out.
- It proposes the fix for each gap, whether that's rewriting a ranking page, writing a comparison page, or drafting a pitch to the author of a roundup. Approve the plan in the Kite web app or in Slack, and Kite publishes to a site it hosts or through your connected content system.
- It measures the result on both sides, comparing how often AI answers named you in the 28 days after the work with the 28 days before, and checking each changed page's Search Console figures. It reports a change only when it's bigger than the normal day-to-day variation in AI answers.

Kite asks before it publishes or sends outreach. Once you trust its judgment, you can let more of the work run on its own.

## Where to start

You can get a useful first picture in an afternoon without buying anything. Then decide how much of the ongoing tracking you want to do yourself.

- Run the free [AI visibility checker](/ai-visibility-checker) to see whether ChatGPT, Gemini, Perplexity, and Claude recommend you today, and who they name instead.
- Open the Performance report in Search Console and list the keywords where you rank on the first page. Then open the generative AI performance report to see which of your pages Google's AI already links to.
- If you get traffic from Bing, check the AI Performance report in Bing Webmaster Tools for the grounding queries that led Copilot to your pages.
- Pick ten to twenty of your ranking keywords where Google shows an AI Overview, rewrite them as buyer questions, and check the answers regularly rather than once.

To have the full comparison run for you every day, see how Kite [compares your Google rankings with your AI answer visibility](/use-cases/google-vs-ai-answers.md). For the work that follows, see how Kite [improves your visibility in AI answers](/use-cases/ai-answer-visibility.md) and [makes your pages easy for AI answers to quote](/use-cases/pages-ai-can-quote.md).

## Common questions

### Is GEO replacing SEO? Is SEO dead?

No. Google's AI Overviews and AI Mode can only link to pages that are indexed and eligible to appear in Google Search ([Google Search Central](https://developers.google.com/search/docs/appearance/ai-features)), and the AI assistants that search the web read pages that rank well. Ranking first in Google made a page 3.5 times as likely to be cited by ChatGPT as ranking beyond the top 20, in Kevin Indig's study ([Search Engine Land](https://searchengineland.com/chatgpt-citations-domains-study-472349)). What has changed is that ranking is no longer the finish line. Your ranking page also needs to answer the question directly and appear in the sources the assistants trust.

### What's the difference between GEO and AEO?

In practice, nothing. Both describe getting AI answers to mention you, and companies pick whichever term they prefer. HubSpot uses AEO, and Profound says the two are the same practice but prefers AEO because "GEO" can be confused with geography. Microsoft Advertising is one of the few to split them, using AEO for AI assistants such as Copilot and GEO for AI-powered search ([Wikipedia](https://en.wikipedia.org/wiki/Generative_engine_optimization)).

### Does GEO mean geotargeting?

It can, which is the confusion Profound points to. In older marketing usage, "geo" refers to targeting by location, as in local SEO or geotargeted ads. When marketers compare SEO with GEO today, they almost always mean generative engine optimization.

### Will adding statistics and quotes to my pages raise my AI visibility by 40%?

Probably not by that much. The "up to 40%" figure comes from the original GEO paper's own benchmark ([arXiv](https://arxiv.org/abs/2311.09735)). A July 2026 survey of 45 studies by Olivier Martinez of Sciences Po traced it to one measurement in a test where five documents had already been handed to the AI, and found no technique with a stable effect across platforms. The factors that held up best were how relevant a page is to the question and where the relevant passage sits in what the AI reads ([PPC Land](https://ppc.land/survey-of-45-studies-finds-geo-rewrites-can-cut-a-pages-ai-retrieval-16/)). Clear pages that answer the buyer's question near the top are still your best bet.

### Can blocking AI crawlers keep me out of AI answers?

It depends on which crawler you block. Each AI company runs separate crawlers for training and for search. OpenAI says you can allow OAI-SearchBot so you appear in ChatGPT's search answers while blocking GPTBot so your content isn't used for training ([OpenAI](https://platform.openai.com/docs/bots)). Anthropic says disabling Claude-SearchBot "may reduce your site's visibility and accuracy in user search results" ([Anthropic](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler)). Perplexity says its PerplexityBot surfaces sites in Perplexity's results and isn't used to train AI models ([Perplexity](https://docs.perplexity.ai/docs/resources/perplexity-crawlers)). If you want to appear in AI answers, make sure the search crawlers can reach your site.

### How often should I check where AI answers mention me?

Often enough to see a pattern rather than a snapshot. Because answers change from one run to the next, SparkToro's research suggests asking the same question dozens of times before you trust the result ([SparkToro](https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/)). If you check by hand, ask the same questions on a regular schedule and track the share of answers that name you over weeks. Kite asks each tracked question every day by default and flags a change only when it's larger than the normal variation.

## Sources

- [GEO: Generative Engine Optimization](https://arxiv.org/abs/2311.09735), arXiv
- [Generative engine optimization](https://en.wikipedia.org/wiki/Generative_engine_optimization), Wikipedia
- [Google users are less likely to click on links when an AI summary appears in the results](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/), Pew Research Center
- [Americans and AI 2026: Chatbots, Smart Devices and Views on Impact](https://www.pewresearch.org/internet/2026/06/17/americans-and-ai-2026-chatbots-smart-devices-and-views-on-impact/), Pew Research Center
- [AI features and your website](https://developers.google.com/search/docs/appearance/ai-features), Google Search Central
- [Google's Danny Sullivan: 'Good SEO is good GEO'](https://searchengineland.com/google-danny-sullivan-good-seo-good-geo-461464), Search Engine Land
- [Google: SEO for AI is still SEO](https://searchengineland.com/google-danny-sullivan-seo-for-ai-is-still-seo-466368), Search Engine Land
- [76% of AI Overview Citations Pull From the Top 10](https://ahrefs.com/blog/search-rankings-ai-citations/), Ahrefs
- [Google AI Overview Citations From Top-Ranking Pages Drop Sharply](https://www.searchenginejournal.com/google-ai-overview-citations-from-top-ranking-pages-drop-sharply/568637/), Search Engine Journal
- [Only 12% of AI Cited URLs Rank in Google's Top 10 for the Original Prompt](https://ahrefs.com/blog/ai-search-overlap/), Ahrefs
- [ChatGPT citations are concentrated in a few domains](https://searchengineland.com/chatgpt-citations-domains-study-472349), Search Engine Land
- [Searching the web with ChatGPT](https://help.openai.com/en/articles/9237897-chatgpt-search), OpenAI Help Center
- [OpenAI Crawlers](https://platform.openai.com/docs/bots), OpenAI
- [Does Anthropic crawl data from the web, and how can site owners block the crawler?](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler), Anthropic
- [Perplexity crawlers](https://docs.perplexity.ai/docs/resources/perplexity-crawlers), Perplexity
- [Performance report (Search results): Overview and basic setup](https://support.google.com/webmasters/answer/7576553), Google Search Console Help
- [Generative AI performance report (Search)](https://support.google.com/webmasters/answer/16984139?hl=en), Google Search Console Help
- [Live Preview: Google Search Console AI Report & Controls](https://brodieclark.com/preview-ai-report-gsc/), Brodie Clark
- [Introducing AI Performance in Bing Webmaster Tools Public Preview](https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview), Microsoft Bing Webmaster Blog
- [New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare](https://blogs.bing.com/search/June-2026/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare), Microsoft Bing Blog
- [New Research: AIs are highly inconsistent when recommending brands or products](https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/), SparkToro
- [Semrush Features for AI Visibility](https://www.semrush.com/kb/1626-ai-visibility-features), Semrush
- [AI Visibility Toolkit](https://www.semrush.com/kb/1493-ai-visibility-toolkit), Semrush
- [Plans & pricing](https://ahrefs.com/pricing), Ahrefs
- [Survey of 45 studies finds GEO rewrites can cut a page's AI retrieval](https://ppc.land/survey-of-45-studies-finds-geo-rewrites-can-cut-a-pages-ai-retrieval-16/), PPC Land